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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceAug 25, 2009 10:33 PM By W. Craig Tomlin
By identifying common usability issues and correcting them on your order flow, you can improve usability and increase sales and revenue
EcommerceAug 25, 2009 9:34 PM By Michael Greenberg
The major difference online is the ability to track nearly all customer behavior and transactions. In the multichannel world, this can be difficult. Without this limitation, online sellers can focus entirely on the driving customer value and loyalty directly.
EcommerceAug 20, 2009 9:37 PM By Tim Parry
Customers may be are changing their spending habits, says Jack Keifer. But if you listen to them and stock what they want, they’ll keep buying, the president/CEO of baby accessories and equipment merchant BabyAge.com said earlier this month at eTail in Baltimore.
EcommerceAug 11, 2009 9:51 PM By Tim Parry
When do you know it’s time to redesign your e-commerce site? That question was posed to a panel of three merchants during a session at eTail in Baltimore last week, and no one person had the same answer.
EcommerceAug 11, 2009 9:42 PM By Tim Parry
You’ve got your company on Twitter, you set up a Facebook page, and think you’re reaching your customers in a whole new way. But do you really know what you’re doing with social media? Or are you just on Twitter and doing Facebook because the boss told you to do it because the competition is doing it?
EcommerceAug 11, 2009 1:10 AM By Aaron Strout
Lower cost channels such the Web, e-mail and instant messaging have offered some relief but many of the new
EcommerceAug 06, 2009 8:34 PM By Tim Parry
Kevin Ertell, VP-retail strategies for customer satisfaction surveyor ForeSee Results, says that about 20% of all e-commerce customers go to a Website with the intent to buy. The problem is, the conversion rate for e-commerce is about 3% to 4%.
EcommerceAug 01, 2009 9:30 PM By Tim Parry
Gourmet Foods Merchant Home Bistro Foods is Back in Business: Rival prepared-foods merchant DineWise bought the company out of Chapter 11 on June 11.
EcommerceAug 01, 2009 9:30 PM By Ken Magill
By now the evidence is overwhelming that behaviorally triggered marketing e-mails work like gangbusters that is, when they’re implemented. Trouble is,
EcommerceAug 01, 2009 9:30 PM By MCM staff
A Multichannel Merchant Staffer Needed to fix a scratch on her car, and found the Express Paint Website via Google. After selecting all the paint, primer
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by Jim Davidson
Posted 2 days ago