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Ecommerce ARCHIVE

Keep an eye on the experience  Sep 01, 2007 9:30 PM By Larry Becker

Smart marketers understand that long-term success depends on treating customers to a great experience, one that’s seamless across channels. What’s the best way to do that? This month we’ll look at why you need to go beyond order conversion when you track success, and how aligning your Web and print channels can improve the experience you offer your own customers.

Taking SEM to the Next Level  Aug 30, 2007 3:27 AM By Janel Landis

Search engine marketing continues to become more and more sophisticated–maturing rapidly to keep up with industry growth.

Plan For Reputation Impact in E-mail Segmentation  Aug 27, 2007 9:52 PM By Michael Greenberg

Sure, any marketer can send an e-mail to a prospect or a customer. But will it make it into the right inbox? Your inbox delivery is all about reputation these days. Here are a few tips on making sure yours is still golden in the eyes of ISPs.

Live from eTail: What’s Ahead for eBay  Aug 09, 2007 7:55 PM By Melissa Dowling

Washington

Live from eTail: Zappos CEO Shares Top 10 List  Aug 08, 2007 6:08 AM By Melissa Dowling

Washington

Live from eTail: Online Visibility and Vampires  Aug 08, 2007 6:05 AM By Melissa Dowling

Washington

Eight From Eight By Eight  Aug 04, 2007 12:28 AM By Richard H. Levey

(Direct Newsline) It’s unclear how many of Amy Africa’s eight recommendations for online marketing were actually absorbed by her audience at the Direct Marketing Association’s Fast Forward event. Africa started her session by expressing her disdain for the list industry, whose offline, paper-focused orientation she likened to an afghan blanket: “comfortable, colorful and out of date.”

Back-to-School Shoppers Studying Direct Channels  Aug 02, 2007 12:38 AM By Tim Parry

Good news for catalogers hoping for a hot back-to-school season. A survey conducted by customer loyalty research consultancy Brand Keys shows considerable increases in the percent of consumers who plan to use catalog and online channels for their back-to-school shopping.

CozyDays Opens Three Online Stores  Aug 01, 2007 9:37 PM By Tim Parry

CozyDays, a multichannel retailer of outdoor living products launched three specialty consumer online stores in late July to compliment its CozyDays.com Website.

Drop and shop  Aug 01, 2007 9:30 PM By MCM staff

You think you hate returns? Rest assured your customers despise them almost as much as you do. Half of all consumers agree that it’s a hassle to return




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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