MULTICHANNEL MERCHANT » ECOMMERCE
Books and music merchant Borders Group may be next on the selling block.
You send triggered e-mails to customers who experience a lifestyle change. That
If you build a company on the basis of service, you can branch into other areas, says Alfred Lin, chief operating officer/chief financial officer of the $850 million shoes merchant Zappos.com.
Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter’s argument that e-mail lists are overpriced.
Hallmark Flowers, a subsidiary of Kansas City, MO-based Hallmark Cards, plans to shut down its direct-to-consumer flowers and gifts business by the end of April.
When it comes to social networking, Eastwood may have a head start.
Everyone knows that marketing messages should be integrated across channels. But so should metrics. Without them, you
Pet-care products cataloger Doctors Foster and Smith is getting ready for its close up.
Overall sales may be sluggish for many marketers, thanks to the lackluster economy, but e-commerce sales are on the rise. Sixty percent of the respondents
In the not-so-recent past, marketers treated e-mail as an electronic version of mass media, blasting the same message to their entire audience. If marketers