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Ecommerce ARCHIVE

How Mobile Connects The Multichannel Customer  Jul 01, 2011 9:30 PM By Tim Parry

While it’s taken longer than many expected for U.S. consumers and merchants to connect with smartphone technology, mobile devices are now changing the way people shop

New Canadian Anti-spam Legislation Coming  Jun 14, 2011 10:21 PM By MCM staff

Do you send email to Canada? Then you

Pay Attention to the Item Detail Page  Jun 14, 2011 6:47 PM By Ian MacDonald

Thanks to savvy shoppers and the search engines, not all your prospects come through your front door. Has anyone kicked off their site redesign by working the item detail page first? Well, you should. Almost all visitors

Traffic Driver: Vital Choice Seafood & Organics  Jun 01, 2011 9:30 PM By MCM staff

SILVER: Catalog Channel Vital Choice Wild Seafood & Organics, Fall 2010/Winter 2011 Vital Choice specializes in wild salmon and other seafood, but it

Catalog design 2.0  Jun 01, 2011 9:30 PM By Lois Brayfield

Catalogs today are about much more than selling products in print. They need to be compelling engagement tools that reinforce the brand, build customer

Business Specialty Products: Shoes For Crews and  Jun 01, 2011 9:30 PM By MCM staff

GOLD: Catalog Channel Shoes For Crews, Winter 2011 Shoes for Crews has a narrow product range: footwear tailored for people who spend a lot of time on

Children’s Products:  Jun 01, 2011 9:30 PM By MCM staff

SILVER: Ecommerce Channel Shopping for educational toys? makes it so easy a child could do it. As soon as you land on

Sporting Goods and Hobbies: L.L. Bean and Orvis  Jun 01, 2011 9:30 PM By MCM staff

GOLD: Catalog Channel L.L. Bean, Summer Outdoor 2010 How great is the merchandising in this L.L. Bean catalog? You can outfit most adventures from this

MCM Awards Winners: Learning From the Best  Jun 01, 2011 9:30 PM By MCM staff

IF IT SEEMS A LITTLE EARLY for you to be receiving our special MCM Awards issue, you’re right we typically profile the winning catalogs and ecommerce

Optimizing your videos for YouTube  Jun 01, 2011 9:30 PM By MCM staff

Common sense would tell you that the most popular search engine is Google, and thus it is the most important search engine to optimize for. But what’s

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