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Ecommerce ARCHIVE

Research Sets Sites on the Season  Nov 06, 2008 8:53 PM By Tim Parry

Is your site set for the holiday season? It better be, because the spike in traffic is going to come sooner than you think, at least according to a survey released today by digital marketer Oneupweb.

What Webkinz Can Teach You About Social Media Marketing  Nov 04, 2008 4:41 PM By Lisa Wehr

Google announced last December that Webkinz was second in its top-ten fastest rising search terms of 2007. Not bad for a children

Retail Blogging as a Database Marketing Strategy  Nov 04, 2008 4:38 PM By Chris Baggott

Multichannel merchants are getting good at identifying the many relevant keywords that drive their business for pay-per-click. But what about targeting those terms for organic results where perhaps 95% of searchers actually click?

Making Manufacturers Sites More User-Friendly  Nov 04, 2008 4:32 PM By Joel Toledano


Survey: More Store Shoppers Are Researching Online  Nov 04, 2008 4:30 PM By Tim Parry

Even store customers are getting more Web savvy. The number of U.S. consumers using the Web to research items before buying them in a store has risen 10% since 2006, according to a study released last week by Vertis Communications.

Get ready to be rich: Rich media technology and techniques  Nov 01, 2008 9:30 PM By MCM staff

Rich Internet applications (RIAs) aren’t all about fun and games. They offer an effective and market-tested way to tackle the chief ongoing challenge

Curb your ditched carts: Reducing site shipping cart abandonment  Nov 01, 2008 9:30 PM By Kevin Rourke

The Web is awash with abandoned carts: More than half of all shopping cart sessions are abandoned without the checkout process ever being completed. There

Design with the mangle in mind: E-mail creative tips  Nov 01, 2008 9:30 PM By Ken Magill

Ahh, if only we could go back to the good old days when designing direct mail collateral involved simple decisions such as paper stock, colors, fonts

Writing Great Web Copy: Copywriting for Search Engines  Nov 01, 2008 9:30 PM By Stephan Spencer

When writing Website copy, thinking like a search engine is usually a good thing. Go too far with it, though, and you can end up with spam-flavored Web

Online Browsers Buy Through Retail: Survey  Oct 30, 2008 2:53 AM By MCM staff

(Direct Newsline) More U.S. consumers buy through retail channels after researching their purchases online, according to a new study.


2012-13 Ecommerce Outlook Report
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