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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

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Ecommerce ARCHIVE

Video Clutter Has Bandwidth on the Run  Jul 28, 2009 7:54 PM By Matthew Gonnering

While YouTube is an excellent destination site for video and serves the purpose for socializing and democratizing

Spies Like Us: Tools and Tips for Monitoring the Competition  Jul 27, 2009 9:30 PM By MCM staff

When it comes to search engine optimization, the tools you arm yourself with are just as important as your skill set.

Five Ways Social Marketing can Improve Customer Loyalty  Jul 14, 2009 9:25 PM By Aaron Strout

Social marketing programs are not about hard sells to your customers. Rather, social marketing programs should be about connecting with your customers for the long-term

Takeaways and Tips to Improve SEO  Jul 14, 2009 9:09 PM By Tim Parry

What you do with your SEO may not be visible to the naked eye, but it’s picked up by the search engines. And the better you do SEO, the greater the chance a consumer will find your e-commerce site via Google, Yahoo, MSN and the rest of the search engines. And increased traffic equals more revenue.

How Effective is Your E-mail Preference Center?  Jul 14, 2009 9:05 PM By Andrea Orvis and John Rohloff

By providing a preference center where consumers can manage their e-mail communications with you, you

Add-to-Cart Buttons: Bigger is Better  Jul 13, 2009 9:27 PM By Tom Funk

Bigger add-to-cart buttons work. The larger and more eye-catching they are, the more responsive Web visitors will be. That means higher conversion rates, lower shopping cart abandonment, more revenue.

The ways and means of widgets  Jul 01, 2009 9:30 PM By Dayna Bateman

What makes a good widget? Like the creations from the 1980s TV series hero MacGyver, the best widgets are compelling inventions strung together ingeniously

Promoting Your Widget  Jul 01, 2009 9:30 PM By MCM staff

The Promotion of Your Widget is Just as Important as its Design and Development. If You’re Releasing a Widget to the Wild, Be Sure To: Create a dedicated

Don’t overwhelm with e-mail  Jul 01, 2009 9:30 PM By Francey Smith

When not Shopping at a Store, I regularly shop by catalog and almost never purchase online. Once e-mail took off, every catalog mailer asked me for my

Godiva Turns a Postal Snafu into Sweet Service  Jul 01, 2009 9:30 PM By MCM staff

Here’s a Story from a Multichannel Merchant Reader Who Recently Received a Catalog from Godiva Chocolatier. For some reason the catalog arrived with postage






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