MULTICHANNEL MERCHANT » ECOMMERCE
If there are two constants in direct marketing that have translated to the Internet, they are that people never do what we think they’ll do, and that
Multichannel strategies could help a lot of marketers extend their Cyber Monday success from this year much deeper into next year
In his Nov. 26 NY Times article,
The secret to relevant e-mail marketing is no secret at all: It begins with understanding your customer through the data you have gathered.
And the most valuable data of all may be the activity information you gather every time you send an e-mail. But are you doing this? Many marketers
Office supply cataloger Staples is giving its contract customers an option: paper or online.
Gifts and housewares merchant Miles Kimball shattered its one-day online sales record by more than 20% on Cyber Monday, according to e-commerce development manager Jason Poquette.
To better target the Hispanic market, slipcovers manufacturer/marketer Sure Fit has launched a Spanish-language Website.
Online retailer All Aboard Toys is getting on the catalog train with the launch of its first print book.
Slipcovers manufacturer/marketer Sure Fit on Nov. 15 announced it has launched a Spanish-language Website.
According to the “Social Shopping Study 2007″ recently completed by the E-tailing group and commissioned by PowerReviews, 65% of respondents were identified as “Social Researchers.” These consumers actively seek out and read customer reviews prior to making a purchase decision always or most of the time.