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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceMar 20, 2012 4:47 PM By Bill Onion
Among the many initiatives an organization takes on in any given year, a b-to-b ecommerce project can be one of the most challenging. Not only do these require resources whose days are filled with conflicting priorities, but it introduces an entirely new sales channel which changes the dynamic of the organization’s working business model. Here’s why the first tactic in a successful b-to-b ecommerce initiative is often the most overlooked as companies charge full steam ahead
EcommerceMar 20, 2012 4:31 PM By Dr. Melody King
When product videos are available on an ecommerce site, one-third of your visitors will watch them
EcommerceMar 20, 2012 7:37 AM By Tim Parry
If you rebuild your site using responsive design techniques, all you need is a single template and a separate cascading stylesheet per device type.
EcommerceMar 15, 2012 1:46 AM By Tim Parry
Bucking a trend seen by b-to-c retailers, poor sales in its direct channels has hurt apparel merchant Frederick’s of Hollywood. Though company chairman and CEO Thomas Lynch attributed a net sales decrease for the second quarter ended Jan. 28 to post-Christmas clearance sales, it was the second straight quarter that direct channels have put Frederick’s sales in the red.
EcommerceMar 13, 2012 9:21 PM By MCM staff
Keeping up with change in digital marketing is never easy, but the emergence of social advertising as a widely accepted marketing tactic, the power of tablets and their users, and the increasing sophistication of search marketers has accelerated change even further. With some powerful trends taking shape over the last year, opportunity abounds for marketers who proactively embrace change to lead the pack. Multichannel merchants should put the following three tips at the top of their priority list.
EcommerceMar 13, 2012 2:00 AM By Tim Parry
A big reason for Cooking.com’s is having success with email marketing, director of email marketing Matt Bunn said, is because it’s beginning to treat the tactic as it would its social media channels. That is, Cooking.com wanted to be conversational with its customers, not just throw a deal a day their way.
EcommerceMar 08, 2012 11:53 PM By Diane Buzzeo
While ecommerce enterprises spend hours manipulating meta-tags and embedded HTML keywords, the most cost-effective SEO resource goes unnoticed: social media. Contrary to common belief, SEO is not limited to behind-the-scenes maintenance. Here are five, non-coding-experience-required tips for using social media to your SEO advantage.
EcommerceMar 06, 2012 9:58 PM By MCM staff
Gloves and rainwear merchant Totes-Isotoner has more than doubled its conversion rate and revenue per visit after implementing SLI Systems
EcommerceMar 06, 2012 9:21 PM By Daryl Logullo
Depending on your business model, a conversion might be an opt-in, a form completion, a lead inquiry, a customer sale or something else. And whether you optimize for 200 keywords or 20,000, the end result in driving traffic organically from Google is to get people engaged early and have them convert. Here’s how to know if that’s the right approach to improve your SEO ranking.
EcommerceMar 02, 2012 8:54 PM By Tim Parry
Etail West is in the books, and thousands of tweets cameout of Palm Springs. Multichannel Merchant senior content manager Tim Parry Storified some of the top tweets of Day 3 here. Miss the Day 1 tweets? Read them here. Day 2 tweets can be found here.