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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceOct 20, 2011 2:46 AM By Paul Panteleon
The 2011 holiday season is right around the corner, and crunch time is here for ecommerce merchants who want to rise to the top of the search engines. Here are 10 tactics you can use to drive inbound links this holiday season: Solicit shopping input …
EcommerceOct 18, 2011 2:55 PM By Jason Goldberg
By now it’s too late to focus on the two big holiday readiness activities that you’d have liked to have kicked off in the second quarter. But there is still a lot that you can do to prepare for and take full advantage of the holiday peak.
EcommerceOct 11, 2011 9:20 PM By MCM staff
EcommerceOct 07, 2011 9:43 PM By Mark Ballard
The 2011 holiday season is right around the corner. Is your paid-search program ready to roll? Even if you think you’re ready for the holiday season, here’s 10 things you can do now to ensure a successful paid-search program.
EcommerceOct 06, 2011 9:50 PM By Melissa Dowling
As the accolades pour in for Steve Jobs, who died yesterday after an epic battle with pancreatic cancer, it
EcommerceOct 04, 2011 8:48 PM By Melissa Dowling
Marketing 1.0 was all about the product. Marketing 2.0 was all about the customer. So what’s Marketing 3.0? It’s collaborative, says Dr. Marjorie Kalter, academic program director and clinical professor at New York University. “Like it or not, the customer is in charge,” Kalter said in a presentation at the DMA 2011 Annual conference in Boston Oct. 3.
EcommerceOct 03, 2011 9:30 PM By Tim Parry
Ever since ecommerce pioneer 1-800-Flowers.com in July 2009 gave Facebook users a chance to initiate a sale via its page on the social network, the concept of F-commerce has generated a lot of buzz
EcommerceOct 01, 2011 9:30 PM By Herschell Gordon Lewis
As Facebook crosses the incredible 750 million-member-line, without question or argument it has become a major force in marketing. But
EcommerceOct 01, 2011 1:35 AM By Susan Hanshaw
Looking for innovative strategies to reactivate relationships with valuable lapsed customers? You might consider using Twitter. While most merchants discount the value of opportunities that won
EcommerceOct 01, 2011 1:20 AM By Trevor Legwinski
To be truly impactful, and deliver increased traffic and sales, social must be integrated into existing marketing channels