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Ecommerce ARCHIVE

The Hunt for E-mail Relevance  Dec 18, 2007 1:42 AM By John Rohloff

The secret to relevant e-mail marketing is no secret at all: It begins with understanding your customer through the data you have gathered.

And the most valuable data of all may be the activity information you gather every time you send an e-mail. But are you doing this? Many marketers

Staples Launches Online Catalog for Contract Customers  Dec 06, 2007 1:43 AM By Tim Parry

Office supply cataloger Staples is giving its contract customers an option: paper or online.

Miles Kimball Celebrates Cyber Monday  Dec 06, 2007 12:10 AM By Jim Tierney

Gifts and housewares merchant Miles Kimball shattered its one-day online sales record by more than 20% on Cyber Monday, according to e-commerce development manager Jason Poquette.

Sure Fit launches Spanish-language consumer Website  Dec 01, 2007 10:30 PM By Monica Kitchen

To better target the Hispanic market, slipcovers manufacturer/marketer Sure Fit has launched a Spanish-language Website.

All Aboard Toys Launches Print Catalog  Dec 01, 2007 1:17 AM By Jim Tierney

Online retailer All Aboard Toys is getting on the catalog train with the launch of its first print book.

Sure Fit Starts Hispanic Site  Nov 17, 2007 5:15 AM By Monica Kitchen

Slipcovers manufacturer/marketer Sure Fit on Nov. 15 announced it has launched a Spanish-language Website.

Survey Says: Ready For The Social Researcher?  Nov 08, 2007 3:03 AM By MCM staff

According to the “Social Shopping Study 2007″ recently completed by the E-tailing group and commissioned by PowerReviews, 65% of respondents were identified as “Social Researchers.” These consumers actively seek out and read customer reviews prior to making a purchase decision always or most of the time.

Don’t Try To Convert Web Buyers  Nov 05, 2007 9:55 PM By Jim Coogan

Are you prospecting for Web buyers and hoping to turn them into catalog buyers? Jim Coogan thinks this may be an exercise in futility.

Using simulators to find E-LTV  Nov 01, 2007 9:30 PM By Jim Wheaton

You know that best-practices marketing database content is essential to effective data mining. It works in tandem with longitudinal (over time) test panels and business simulators to identify and leverage a given company’s dynamics to provide important strategic and tactical insights.

Sign me up  Nov 01, 2007 9:30 PM By Ken Magill

Ask any multichannel marketer about the biggest challenges in e-mail, and growing their lists will certainly come up somewhere in the conversation.

Enter e-mail co-registration. When the tactic first came along in the early part of this decade, it was considered a fast and relatively effort-free way to grow an e-mail file.




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