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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceJul 28, 2009 9:40 PM By MCM staff
Consumers are spending the same amount online in 2009 as they did in 2008, according to Forrister’s annual report on consumer behavior. But the report shows consumers are much more engaged this year because of social networking activities.
EcommerceJul 28, 2009 7:54 PM By Matthew Gonnering
While YouTube is an excellent destination site for video and serves the purpose for socializing and democratizing
EcommerceJul 27, 2009 9:30 PM By MCM staff
When it comes to search engine optimization, the tools you arm yourself with are just as important as your skill set.
EcommerceJul 14, 2009 9:25 PM By Aaron Strout
Social marketing programs are not about hard sells to your customers. Rather, social marketing programs should be about connecting with your customers for the long-term
EcommerceJul 14, 2009 9:09 PM By Tim Parry
What you do with your SEO may not be visible to the naked eye, but it’s picked up by the search engines. And the better you do SEO, the greater the chance a consumer will find your e-commerce site via Google, Yahoo, MSN and the rest of the search engines. And increased traffic equals more revenue.
EcommerceJul 14, 2009 9:05 PM By Andrea Orvis and John Rohloff
By providing a preference center where consumers can manage their e-mail communications with you, you
EcommerceJul 13, 2009 9:27 PM By Tom Funk
Bigger add-to-cart buttons work. The larger and more eye-catching they are, the more responsive Web visitors will be. That means higher conversion rates, lower shopping cart abandonment, more revenue.
EcommerceJul 01, 2009 9:30 PM By Melissa Dowling
The Big Did Get Bigger in 2008, but solid growth or any growth was hardly a sure thing. Many companies on the Multichannel Merchant 100 list this year
EcommerceJul 01, 2009 9:30 PM By Dayna Bateman
What makes a good widget? Like the creations from the 1980s TV series hero MacGyver, the best widgets are compelling inventions strung together ingeniously
EcommerceJul 01, 2009 9:30 PM By MCM staff
The Promotion of Your Widget is Just as Important as its Design and Development. If You’re Releasing a Widget to the Wild, Be Sure To: Create a dedicated