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Ecommerce ARCHIVE

Web Expenditures: Sharpening your e-commerce spend  Dec 01, 2009 10:30 PM By Curt Barry

We interviewed dozens of multichannel marketers, consultants and service providers to get a sense of how merchants are spending in relation to their strategic marketing priorities. What did we find out?

Five Steps to Start Your M-commerce Strategy  Dec 01, 2009 1:22 AM By David Wertheimer


Elfing Himself: Q&A With Office Max’s Bob Thacker  Dec 01, 2009 1:04 AM By Tim Parry

Bob Thacker, the senior vice president-marketing and advertising at Office Max, has elfed himself again. The number of visitors to dropped last year, but Thacker says engagement by those visitors rose, which is part of the reason has returned for 2009.

New Website for Collections Etc.  Nov 10, 2009 10:04 PM By Jim Tierney

Low-priced gifts and collectibles cataloger Collections Etc. is ready to face the all-important holiday season with new and improved Website.

8 Tips to Add Video Before the Holidays  Nov 03, 2009 4:24 AM By MCM staff

Video can be a huge motivator for people to make a purchase online, not to mention its additional viral marketing potential.

Good Web Design Goes a Long Way  Nov 03, 2009 3:27 AM By Lisa Wehr

Regardless of whether you employ the most talented staff in today

Picking a printing partner  Nov 01, 2009 10:30 PM By Jim Tierney

Your catalog’s print job is key to its success, since how products are reproduced on paper will have a direct effect on their sales. So choosing a reliable

Harness the power of employee bloggers  Nov 01, 2009 10:30 PM By Ken Magill

Should a company hire a professional writer for its blog? No, according to Chris Baggott, CEO of Compendium Blogware. In fact, he says, a company’s best

A tough look at Tender Heart  Nov 01, 2009 10:30 PM By MCM staff

WWW.TENDERHEART.COM Tender Heart Treasures specializes in country and Victorian gifts, home decor and garden accents. So how effective is this merchant

Optimize Your Landing Pages  Oct 20, 2009 9:15 PM By Larry Becker

An effective landing page can rank highly in organic search, and deliver a strong sales-per-click ratio in paid search, and convert shoppers who reach their destination through myriad acquisition sources. Still, visit more than a handful of sites and you

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