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Sleepy’s saw a 20% increase in revenue after the redesign of its website and a 15% increase in overall conversions when it began working with Amplience Dynamic Media.
How old is your legacy ecommerce platform? For many retailers, their front-end and back-end platforms could be anywhere from 10 to 15 years old, leaving many in serious need of an overhaul.
Personalization in retail has become so established that many retailers have embraced approaches that are good enough.
Amazon announced it was opening a fifth California fulfillment center in Redlands, giving it nearly 5 million square feet of fulfillment space in the state.
Retailers are finding various ways to address the issues that surround the “multichannel problem” and executing the omnichannel experience that best fits the consumer.
Mobile is constantly changing and the way consumers view the shopping experience since today people are “wedded” to their devices and are always connected.
Before heading out for summer recess, the U.S. Senate made plans to extend the Internet Tax Freedom Act, which bars states from levying taxes on internet access.
There are ways to phase in an implementation, simplify the learning curve, and accelerate the ROI. Many technology solutions today are built in a modular fashion, which makes it possible to add incremental functionality while mitigating the risks that can come with technology upgrades and modifications.
Traditional algorithms like “bought this, bought that” and “viewed this, bought that” are getting old. And, although Amazon has branched out from this strategy a bit with different wording, it’s the same idea.
It’s time for forward-looking companies to capitalize on social and mobile behaviors, glean customer insights and lay the groundwork for the benefits of predictive analytics. These investments may not pay dividends immediately, but over time will define truly great and personalized customer experiences.
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