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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
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Ecommerce ARCHIVE

Want Lasting Relationships with Customers? Cut the Share-Bait  Oct 20, 2014 11:05 AM By Jonathan Levitt

The brands we love most seem to get attention for not trying to get attention. Don’t get me wrong – they market too – but they do it in a likeable way, instead of acting like narcissistic teenagers. They don’t treat humans like clicking machines.

Consumers Turn to Their Mobile Devices This Holiday Season  Oct 16, 2014 1:01 PM By Daniela Forte

A majority of smartphone users (55.7%) said they will use their device in some fashion this holiday season, up from 53.8% last year.

New Alipay Service Helps Western Companies Expand to China  Oct 16, 2014 10:55 AM By Daniela Forte

Known as ePass, the new service combines Alipay’s cross-border foreign currency settlement capability with overseas delivery solutions from China Smart Logistics Network. It offers retailers access to e-marketing options from Chinese online ad network Alimama.

eBay CMO Talks About Global Branding Campaign  Oct 16, 2014 10:05 AM By Mike O'Brien

Multichannel Merchant’s Q&A with Richelle Parham, chief marketing officer for eBay North America, to learn more about its global branding campaign.

Amazon to Hire 80,000 Seasonal Workers  Oct 16, 2014 8:39 AM By Mike O'Brien

Amazon announced it plans to hire 80,000 seasonal employees at its 50 fulfillment centers and 15 sortation centers in the U.S. to handle peak demand.

Will Apple Pay Launch This Week?  Oct 15, 2014 12:05 PM By Daniela Forte

For customers using Apple Pay wanting to pay for something in an app, can just tap “Pay with Apple Pay” by putting their finger on the fingerprint reader. The charge will go straight to the credit or debit card.

Amazon Launches Same-Day Pickup in UK  Oct 15, 2014 9:52 AM By Mike O'Brien

Expanding a service it has offered here overseas, Amazon has launched same-day parcel pickup in the UK through its delivery partner Connect Group.

‘Tis the Season to Put Your Global Marketing Plan in Place  Oct 14, 2014 9:40 AM By Michael DeSimone

Identifying common oversights retailers make with global marketing for the holidays, and winning tactics for seizing the season’s full sales potential.

Report: U.S. Same-Day Delivery Sales to Reach $4B by 2018  Oct 14, 2014 9:12 AM By Mike O'Brien

Multichannel Merchant talks to BI Intelligence senior analyst Cooper Smith about why he estimates U.S. same-day delivery sales will pass $4 billion by 2018.

Canadian Ecommerce a Great Opportunity for U.S. Merchants  Oct 13, 2014 10:30 AM By Mike O'Brien

With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.






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