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Ecommerce ARCHIVE

Google, American Blinds Get Ready to Rumble over Trademark Keywords  Jun 01, 2007 1:20 AM By Brian Quinton

(Searchline) The online advertising industry is moving fast these days. But apparently that doesn’t oblige the legal system to keep pace. Case in point: The lawsuit by American Blind & Wallpaper Factory against Google for alleged trademark infringement, which may finally get to go before a jury this November–almost four years after it was filed.

Google’s New Search: Universal, and Far from Remote  Jun 01, 2007 1:00 AM By Brian Quinton

(Searchline) Google’s made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search.

Live from ACCM: Analyzing the Web Analytics Intensive  May 22, 2007 7:10 PM By Tim Parry

Boston–Though Web analytics is nothing new, it

Why Only Desperate Slobs E-Mail Their Whole List  May 10, 2007 11:16 PM By Ken Magill

(Magilla Marketing) If there is one complaint that comes up repeatedly in discussions with e-mail consultants and service providers, it is that they are all struggling to convince clients not to mail their entire list.

Liberty Media Buys Controlling Interest of Backcountry.com  May 09, 2007 12:09 AM By MCM staff

Liberty Media, parent company of the QVC home shopping TV network, announced on May 7 that it has acquired controlling interest of Backcountry.com.

When Searching for Customers, Stronger Triggers May Work Best  May 07, 2007 9:39 PM By Mitch Siegler

While propensity to purchase through catalogs is a necessary condition for prospecting success, it is not a sufficient condition. We determined that our client also needs strong triggers

Calendars.com Optimizes Campaigns, Bids  May 03, 2007 10:41 PM By Brian Quinton

(Searchline) For a business that

Resource Guide: E-commerce Platforms  May 01, 2007 9:30 PM By Tocky Lawrence

E-commerce solutions have evolved to include core functionality for navigation, shopping cart, checkout, shipping and handling, and taxes and some level of integration to an order management system (OMS), an enterprise resource planning (ERP) system, or a warehouse management system (WMS). Then there are the Web 2.0 options

Minding Your Online Store  May 01, 2007 9:30 PM By Lauren Freedman

In today’s multichannel marketplace, taking care of the customer means offering an effective cross-channel strategy, best-in-class merchandising, and exemplary service, aided by targeted marketing.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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