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Ecommerce ARCHIVE

Traffic Driver: Vital Choice Seafood & Organics  Jun 01, 2011 9:30 PM By MCM staff

SILVER: Catalog Channel Vital Choice Wild Seafood & Organics, Fall 2010/Winter 2011 Vital Choice specializes in wild salmon and other seafood, but it

Catalog design 2.0  Jun 01, 2011 9:30 PM By Lois Brayfield

Catalogs today are about much more than selling products in print. They need to be compelling engagement tools that reinforce the brand, build customer

Business Specialty Products: Shoes For Crews and  Jun 01, 2011 9:30 PM By MCM staff

GOLD: Catalog Channel Shoes For Crews, Winter 2011 Shoes for Crews has a narrow product range: footwear tailored for people who spend a lot of time on

Children’s Products:  Jun 01, 2011 9:30 PM By MCM staff

SILVER: Ecommerce Channel Shopping for educational toys? makes it so easy a child could do it. As soon as you land on

Don’t Neglect Your View Cart Page  May 31, 2011 7:45 PM By Ian MacDonald

Think of your view cart page as a merchandising and sales opportunity, rather then just a utility page that lists out items. Does your view cart simply summarize the contents of the basket with a link to

Opinion: Be Multichannel, Not A “Channel Trender”  May 21, 2011 1:04 AM By Jonathan Larsen

As a direct marketing professional, I have noticed a trend during the past few years: Retailers and direct marketers routinely position themselves as multichannel merchants, but are they really?

Why Ebags Is An Exceptional Ecommerce Site  May 17, 2011 9:47 PM By Tim Parry is no stranger to Gold Award-winning entries

Great Ideas From VP  May 12, 2011 9:00 PM By Melissa Dowling launched in late 2007, which in hindsight was not the best time to start up a business. Yet the company has been thriving ever since, thanks to plenty of online innovation

Pull The Trigger on Abandoned Cart Emails  May 06, 2011 10:29 PM By Jim Tierney

You know you should probably be doing trigger emails if you

Express to Offer Customers Opportunity to Purchase Entire Product Catalog Via Facebook  May 03, 2011 4:03 PM By MCM staff

The brand is thrilled to be able to offer customers the ability to shop and purchase the entire product catalog through a tab on its page. This is part of Express’ continuing effort to enable customers to browse and shop Express clothing wherever they are, while leveraging the power of its strong Facebook appeal which now includes over 837,000 friends.

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