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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Horny Toad Says Catalog Launch is a Success  Apr 10, 2008 12:00 AM By Tim Parry

When was asked back in November about the plans of his company, Horny Toad, to launch a catalog that will drive traffic to its e-commerce site, Gordon Seabury let out a little groan of disappointment. But as a marketer and Web merchant of men’s and women’s lifestyle apparel, he knew he has to make the public aware of his products.

Sears Eyes Teen Girls with Prom Site  Apr 02, 2008 1:40 AM By Tim Parry

Ask a high school-aged girl where she wants to buy her prom gown, and in all probability she’s not going to answer “Sears.”

Eastwood gets social  Apr 01, 2008 9:30 PM By Tim Parry

Since automotive enthusiasts are so passionate about their hobby, Eastwood had good reason to embrace social networking online back in 2004. The move has helped it engage customers, acquire and retain prospects, and build its brand identity.

Best bets for site tests  Apr 01, 2008 9:30 PM By Larry Becker

Nearly every Website team tracks site conversion. But few really do anything about it. That is, few use scientific testing to discover real improvements.

The Search is on  Apr 01, 2008 9:30 PM By Stephan Spencer

The SEO landscape is constantly shifting. What used to be considered a best practice two years ago may very well be irrelevant today, simply because Web-based

Borders Mulls a Sale  Mar 27, 2008 4:25 AM By MCM staff

Books and music merchant Borders Group may be next on the selling block.

Seal the Deal with Triggered E-mails  Mar 24, 2008 11:49 PM By Shari Altman

You send triggered e-mails to customers who experience a lifestyle change. That

Why Zappos.com is A Service Star  Mar 19, 2008 8:10 PM By Jeff Morris

If you build a company on the basis of service, you can branch into other areas, says Alfred Lin, chief operating officer/chief financial officer of the $850 million shoes merchant Zappos.com.

E-mail Lists Are Not Overpriced  Mar 17, 2008 11:38 PM By Craig Swerdloff

Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter’s argument that e-mail lists are overpriced.

Hallmark Halting Flowers and Gifts Direct Business  Mar 17, 2008 8:06 AM By Jim Tierney

Hallmark Flowers, a subsidiary of Kansas City, MO-based Hallmark Cards, plans to shut down its direct-to-consumer flowers and gifts business by the end of April.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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