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MULTICHANNEL MERCHANT » ECOMMERCE
Are you prospecting for Web buyers and hoping to turn them into catalog buyers? Jim Coogan thinks this may be an exercise in futility.
You know that best-practices marketing database content is essential to effective data mining. It works in tandem with longitudinal (over time) test panels and business simulators to identify and leverage a given company’s dynamics to provide important strategic and tactical insights.
Ask any multichannel marketer about the biggest challenges in e-mail, and growing their lists will certainly come up somewhere in the conversation.
Enter e-mail co-registration. When the tactic first came along in the early part of this decade, it was considered a fast and relatively effort-free way to grow an e-mail file.
Online retail sales for holiday 2007 will increase by 20% over 2006, surpassing $39 billion, according to Jupiter Research. This is higher than the projected overall online sales growth of 19% for 2007.
With 23 stores in the U.K., a catalog, online business, and a Tasting Club, Hotel Chocolat still had a hankering for expansion.
Cyber Monday was originally defined as the first Monday after Thanksgiving by Shop.org and picked up by popular media as
First-quarter revenue for 1-800-Flowers.com rose 6.3%, to $145.8 million, up from $137.1 million after the first quarter in 2006. For the period ended Sept. 30, the gifts, toys, and home d?cor merchant saw its net loss improve 22% to $5.8 million
Ebay recently announced that it would be taking a $1.43 billion loss this year because they overvalued Skype in its 2005 acquisition of the company
In a deal that
Cybersnackers beware: A new online source of decadent desserts is just a click away.
by Curt Barry
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