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Ecommerce ARCHIVE

Behavioral Marketing Program Increases Conversion Rates for Footwear etc.  Feb 24, 2012 2:24 AM By Angel Morales

With technology ever-changing and new products flooding the market on a daily basis, retailers need to step up their game and their sales strategies in order to stay ahead. Like most merchants, Footwear etc., a California-headquartered retailer that sells a large selection of shoe brands online and through nine stores, was struggling to turn browsers into buyers.

Consumers Less Tolerant of Poor Website Performance  Feb 22, 2012 6:36 AM By MCM staff

Earlier this month, Compuware published the findings of a new survey which revealed that consumers are frustrated by poor website performance during holiday 2011 peak traffic periods and have developed even less tolerance for it. This infographic shows why consumers are less tolerant of performance issues and what action they take when they experience poor website performance.

How to Get Started With QR Codes  Feb 19, 2012 10:24 PM By Lauren Ackerman

So you

4 Ways to Turn Your Fulfillment Operations into a Customer Service Function  Feb 17, 2012 11:56 PM By Matt Konkle

From the warehouse shelf, to the pack station, to the shipping dock and ultimately the customer

A Critical Look at Ecommerce Ratings and Reviews  Feb 16, 2012 8:47 AM By Ken Burke

One of the best ways to improve your own ratings and reviews is to evaluate and emulate what the leaders are doing. This article examines several of the best techniques being used today and describes how you can benefit by implementing similar methods.

Best Practices for Risk-based Fraud Management  Feb 16, 2012 7:56 AM By Monica Pearson

Listed below are the top-three best practices to consider in the implementation and ongoing assessment of a com

Risk-based Approach to Fraud Detection  Feb 16, 2012 7:52 AM By Monica Pearson

Once we pivoted the data to shift the view from fraud rates to verification rates, we were able to determine some other interesting insights.

Case Study: Venus Didn’t Skimp With Comparison Shopping Engines  Feb 16, 2012 4:32 AM By MCM staff

Venus uses a combination of marketing channels, including comparison shopping engines. The comparison shopping program had been managed in-house, working to make the most out of Google Shopping and Bing Shopping, the largest

How to Choose the Right Comparison Shopping Engines  Feb 15, 2012 8:37 PM By MCM staff

Comparison shopping engines can be a great addition to your marketing portfolio. There are a number of engines to choose from, but mak

10 Tips to Create Product Video that Converts  Feb 15, 2012 5:28 PM By Justin Foster

The days of selling with online video have finally arrived. But with so many merchants new to the world of video and so many options for choosing the right creative format, it can be difficult to scale a video initiative that moves products off the shelves.

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