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Ecommerce ARCHIVE

Five Proven Ways to Waste Money with Pay-Per-Click Advertising  Jan 30, 2007 9:41 PM By John Grant

For small and midsize companies in particular

Online Acquisition Techniques To Grow Your Database  Jan 29, 2007 10:10 PM By Josh Perlstein


Evaluating Web-Generated Names  Jan 29, 2007 10:06 PM By Todd Miller

Traditional catalog-oriented direct marketers have always been suspect of customers acquired via the Internet.

PC Connection Ends 2006 on a High Note  Jan 26, 2007 2:52 AM By MCM staff

Annual net income at Merrimack, NH-based PC Connection more than tripled, to $13.8 million for the year ended Dec. 31, 2006.

Study: Women Prefer Direct Mail to E-mail Ads  Jan 26, 2007 2:46 AM By MCM staff

Direct mail is read by 32% more women ages 25-44 than e-mail advertising, according to the Customer Focus 2007 Direct Mail study conducted by Baltimore-based marketing services provider Vertis Communications

1-800-Flowers Posts Double-Digit Q2 Growth  Jan 25, 2007 1:39 AM By MCM staff

The quarter ended Dec. 31 turned out to be a blockbuster for multichannel gifts marketer

Web Shopping: Do You Know What Really Ticks People Off?  Jan 23, 2007 11:13 PM By Mark Lee

If you’re like most online retailers, you’re never 100% satisfied with your Website. We click through competitors’ sites, exultant where we find we have an edge, wincing on the discovery of a cool feature the other guys have.

Survey: Websites Doing More to Personalize the Experience  Jan 22, 2007 10:49 PM By MCM staff


Recapturing Lost Online Customers  Jan 22, 2007 10:30 PM By Arthur Sweetser

E-mail marketers are under constant pressure to cut through the noise and increase the performance of their campaigns. But when an online customer is unreachable because they changed their e-mail address, stopped reading e-mails or their messages are being filtered, a marketer

Montgomery Ward Launches Spanish-Language Site  Jan 18, 2007 4:06 AM By Jim Tierney

Chicago-based Direct Marketing Services Inc. (DMSI), the multititle mailer that acquired Montgomery Ward out of bankruptcy in June 2004, has launched a Spanish-language version of the Montgomery Ward Website


2012-13 Ecommerce Outlook Report
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