MULTICHANNEL MERCHANT » ECOMMERCE
In the days before e-commerce, catalogers pretty much had to have their holiday marketing programs signed and sealed weeks before the shopping season began in earnest.
Although Guitar Center has had a Website since 1995, visitors could not buy product from the site. But in late June the Westlake Village, CA-based retailer
In today’s online world, your Website doesn’t mean anything to anyone unless it can be found by your customers. Optimizing your site so it appears high
A year after launching a Website selling its outdoor sporting gear and clothing in 1996, Recreational Equipment Inc. (REI) installed Internet kiosks in
In a world where online security breaches and identity theft are constant news, it’s your job as a merchant to make shoppers feel as comfortable as possible
With each passing season, search helps marketers accomplish an increasing array of goals. This year is no exception; search continues to gain share from other marketing channels and register impressive growth rates
London–N Brown Group is as traditional a catalog company as you can get. It has roughly 20 catalog titles, among them J D Williams, 50 Plus, and Simply Be, most of which target women 45-65 years old.
London–Although it was moderated by an American, one of the two opening sessions at the European Catalogue and Mail Order Days conference here offered a primer of sorts to multichannel marketing in the U.K.
The news that online shoes merchant ShoeMall.com dropped its first catalog during the second week in October sounded like another Web pure-play dabbling in print.