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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

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Ecommerce ARCHIVE

Live from Internet Retailer: Use Video Right and Become a Web Star  Jun 12, 2008 3:03 AM By Tim Parry

An e-commerce site can get its 15 minutes of fame by including video. But if you want to use video to sell product, you won

Live from Internet Retailer: J.C. Penney’s Website Insight  Jun 11, 2008 8:48 PM By Tim Parry

Once upon a time, J.C. Penney’s Website was an online vehicle to drive brand awareness. Now that JCP.com brings in more than $1.5 billion in annual sales, the general merchant is directing more of its marketing spend online

Live from Internet Retailer: Don’t Be A Social Outcast  Jun 11, 2008 8:37 PM By Tim Parry

If you haven’t brought your store to the social networking sites yet, you may be missing a key marketing opportunity

Live from Internet Retailer: Four Ways to Harness Web 2.0  Jun 11, 2008 8:35 PM By Tim Parry

Looking to upgrade your e-commerce site to Web 2.0? Even if you think you are behind the curve, Dave Friedman, president of the central region for Avenue A | Razorfish, says you may still need to understand what the buzz is all about

How to Use Triggers in E-mail Marketing  Jun 10, 2008 1:19 AM By Michelle Farabaugh

Trigger-based e-mails are the answer for all your marketing problems. But don

Ready Or Not, Here Comes Mobile Commerce  Jun 06, 2008 11:31 PM By MCM staff

With three times as many mobile-phone subscribers as Internet users worldwide, Cisco expects m-commerce to follow an adoption pattern similar to that of cell phones.

Talking Points for Picking a Web Chat Provider  Jun 04, 2008 3:35 AM By Jim Dicso

If you

E-appending done right  Jun 01, 2008 9:30 PM By Ken Magill

With postage and paper costs on a never ending march upward, e-mail appending in which a third party matches permission-based e-mail names to a merchant’s

Can you handle your customer truth?  Jun 01, 2008 9:30 PM By Wendy Lynes

Want to transform customer insight into multichannel success? All you have to do is take an analytics-driven approach. But that’s typically easier said

Tuning your site search to sell  Jun 01, 2008 9:30 PM By Larry Becker

Site search is a conversation. It’s a chance to listen to your Website customer and respond. Tuned for maximum effectiveness, your site search has the






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