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Ecommerce ARCHIVE

Sign me up  Nov 01, 2007 9:30 PM By Ken Magill

Ask any multichannel marketer about the biggest challenges in e-mail, and growing their lists will certainly come up somewhere in the conversation.

Enter e-mail co-registration. When the tactic first came along in the early part of this decade, it was considered a fast and relatively effort-free way to grow an e-mail file.

Using simulators to find E-LTV  Nov 01, 2007 9:30 PM By Jim Wheaton

You know that best-practices marketing database content is essential to effective data mining. It works in tandem with longitudinal (over time) test panels and business simulators to identify and leverage a given company’s dynamics to provide important strategic and tactical insights.

Jupiter Report: Holiday 2007 Online Sales to Surpass $39 Million  Nov 01, 2007 1:37 AM By MCM staff

Online retail sales for holiday 2007 will increase by 20% over 2006, surpassing $39 billion, according to Jupiter Research. This is higher than the projected overall online sales growth of 19% for 2007.

Hotel Chocolat Taps U.S. Market  Oct 26, 2007 9:45 PM By Jim Tierney

With 23 stores in the U.K., a catalog, online business, and a Tasting Club, Hotel Chocolat still had a hankering for expansion.

Multichannel Strategies for Cyber Mondays  Oct 25, 2007 1:13 AM By Cam Balzer

Cyber Monday was originally defined as the first Monday after Thanksgiving by Shop.org and picked up by popular media as

1-800-Flowers.com Increases Revenue, Improves Loss  Oct 24, 2007 1:04 AM By MCM staff

First-quarter revenue for 1-800-Flowers.com rose 6.3%, to $145.8 million, up from $137.1 million after the first quarter in 2006. For the period ended Sept. 30, the gifts, toys, and home d?cor merchant saw its net loss improve 22% to $5.8 million

Ebay had the right idea but the wrong execution  Oct 17, 2007 11:55 PM By John Federman

Ebay recently announced that it would be taking a $1.43 billion loss this year because they overvalued Skype in its 2005 acquisition of the company

Etoys Direct and BabyUniverse Finally Merge  Oct 17, 2007 2:07 AM By Mark Del Franco

In a deal that

Dessert Alert! Launches Sweets Site  Oct 10, 2007 3:56 AM By Jim Tierney

Cybersnackers beware: A new online source of decadent desserts is just a click away.

Is Search So Easy A Caveman Can Do It?  Oct 02, 2007 9:33 PM By Janel Landis

In the history of advertising, no ad vehicle has come so far, so fast, as
search engine marketing. To those of us who have been practicing SEM for
years, it’s amazing just how fast this space moves. Everyday there are new
challenges, increasing competition and new technological advances that
dazzle the mind.


2012-13 Ecommerce Outlook Report
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