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Ecommerce ARCHIVE

Eight metrics to acquire and retain customers  Apr 01, 2009 9:30 PM By Steve Trollinger

Sure, you want to or need to do more with less these days. Every marketer does. The challenge is how to significantly cut spending without significantly Gets Critiqued  Apr 01, 2009 9:30 PM By MCM staff Gets Critiqued by Amy Africa and Brian R. Brown

How to balance usability with SEO  Apr 01, 2009 9:30 PM By Stephan Spencer

Finding the balance between search engine optimization and a successful user experience can be a challenge. The two strategies can conflict, and companies

A Chat with King Arthur Flour’s E-commerce Queen  Mar 24, 2009 5:41 AM By Tim Parry

King Arthur Flour may be a 200-plus-year-old catalog merchant, but it

Use E-mail to Monetize Social Media Strategies  Mar 24, 2009 4:49 AM By Ryan Deutsch

As consumers spend more time on social sites, including Facebook, MySpace, Twitter and LinkedIn, these communities require a way to alert members of new posts, new friends and anything else relevant to their participation in the network. Where are these systems turning to

Get Personal with the Right Segmentation Strategy  Mar 24, 2009 4:44 AM By Scott Todaro

We have not reached the point where personalization is an outright violation of our privacy

Social Media and Search  Mar 10, 2009 8:16 PM By MCM staff

The search marketing industry is changing, namely because most of the major search engines are indexing social media sites. What does that mean to you?

Make Site Search Work Better For You  Mar 10, 2009 8:14 PM By Shaun Ryan

If you

How To Compete With the Amazons  Mar 10, 2009 8:09 PM By Tim Parry

Barnes & Noble quietly announced last week that it acquired e-book seller Fictionwise. The deal brings up a good question

New e-mail measurements  Mar 01, 2009 10:30 PM By Ken Magill

The latest in e-mail metrics

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