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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Minding Your Online Store  May 01, 2007 9:30 PM By Lauren Freedman

In today’s multichannel marketplace, taking care of the customer means offering an effective cross-channel strategy, best-in-class merchandising, and exemplary service, aided by targeted marketing.

Affiliating with Success  May 01, 2007 9:30 PM By Ken Magill

Boy, has affiliate marketing come a long way since the mid-1990s, when Amazon.com and CDNow.com pioneered the practice of paying third parties commissions for online leads and sales.

Organic Search vs. User-Generated Content: and the Winner Is…  May 01, 2007 9:30 PM By Tim Daly

Gift giving can be a drag. Every year I, like many others, fret over what to get my significant other. I almost always revert to a tried-and-true purchase:

The Web Effect on Print Copy  May 01, 2007 9:30 PM By Herschell Gordon Lewis

Maybe in the deep future catalog copy can revert to the ancient (pre-Web) days. During those calmer, gentler times the typical catalog recipient settled

1-800-flowers.com Evaluating Home, Kids Business  May 01, 2007 2:10 AM By Jim Tierney

Despite a strong overall third-quarter performance for the gifts, toys, and home decor merchant, revenue in 1-800-Flowers.com

Everybody Jumps on the Metrics Bandwagon  Apr 19, 2007 7:17 PM By Ken Magill

(Magilla Marketing) JupiterResearch analyst David Daniels is spearheading an industry-wide effort to standardize e-mail metrics, starting with defining terms around delivery.

Best Buy, Microsoft Partner on Vista Catalog  Apr 18, 2007 11:23 PM By Heather Retzlaff

Best Buy and Microsoft teamed up in February to launch a catalog featuring the latter

Ashford.com Sold for $400,000  Apr 18, 2007 8:08 PM By MCM staff

Private holding company Luxi Group has acquired online jeweler Ashford.com for $400,000.

Google to Buy DoubleClick in Bid to Dominate Display Ads  Apr 17, 2007 7:09 PM By Brian Quinton

(Direct) Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick

Optimizing Website Content: It’s Easier Than You Think  Apr 17, 2007 4:55 AM By Jennifer Zibrin

My clients often say to me,




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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