MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceOct 30, 2011 11:29 PM By MCM staff
Preparing for the holidays is about more than just preparing for Black Friday and optimizing ad triggers, timing and calls to action. Of course, all of these requirements can make or break a merchant
EcommerceOct 22, 2011 1:47 AM By MCM staff
This infographic highlights the findings of a joint study by ThreatMetrix and The Ponemon Institute, which surveyed U.S. consumers who consider themselves active users of the Internet, looking at their behaviors online, on social networks and on mobile devices.
EcommerceOct 20, 2011 3:29 AM By MCM staff
As multichannel merchants continue their holiday preparations and campaigns, they should look back and learn from last year, plan ahead to ensure readiness, and take action with care and agility to respond to emerging opportunities in the season ahead.
EcommerceOct 20, 2011 2:46 AM By Paul Panteleon
The 2011 holiday season is right around the corner, and crunch time is here for ecommerce merchants who want to rise to the top of the search engines. Here are 10 tactics you can use to drive inbound links this holiday season: Solicit shopping input …
EcommerceOct 18, 2011 2:55 PM By Jason Goldberg
By now it’s too late to focus on the two big holiday readiness activities that you’d have liked to have kicked off in the second quarter. But there is still a lot that you can do to prepare for and take full advantage of the holiday peak.
EcommerceOct 11, 2011 9:20 PM By MCM staff
EcommerceOct 07, 2011 9:43 PM By Mark Ballard
The 2011 holiday season is right around the corner. Is your paid-search program ready to roll? Even if you think you’re ready for the holiday season, here’s 10 things you can do now to ensure a successful paid-search program.
EcommerceOct 06, 2011 9:50 PM By Melissa Dowling
As the accolades pour in for Steve Jobs, who died yesterday after an epic battle with pancreatic cancer, it
EcommerceOct 04, 2011 8:48 PM By Melissa Dowling
Marketing 1.0 was all about the product. Marketing 2.0 was all about the customer. So what’s Marketing 3.0? It’s collaborative, says Dr. Marjorie Kalter, academic program director and clinical professor at New York University. “Like it or not, the customer is in charge,” Kalter said in a presentation at the DMA 2011 Annual conference in Boston Oct. 3.
EcommerceOct 03, 2011 9:30 PM By Tim Parry
Ever since ecommerce pioneer 1-800-Flowers.com in July 2009 gave Facebook users a chance to initiate a sale via its page on the social network, the concept of F-commerce has generated a lot of buzz
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