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Ecommerce ARCHIVE

David’s Bridal Dishes on Its One Love Web Content Campaign  Feb 23, 2009 10:57 PM By Tim Parry

True love is hard to find. But when people do find it, their stories can make for an engaging online, user-generated content campaign, as David

I-Merchants Tune Into Fraud Prevention Tools  Feb 10, 2009 10:10 PM By MCM staff

Online merchants lose 1.4% of their revenue to fraud. That

Useful Lessons in Website Usability  Feb 10, 2009 9:20 PM By Lisa Wehr

A recent survey conducted by Guidance and Synovate found that 36% of online shoppers ran into roadblocks while buying gifts. The roadblocks included factors such as slow load times, problems with or inability to check out, system crashes and more

The Voice of the Corporate Blog  Feb 10, 2009 9:17 PM By Chris Baggott

Merchants often pose this question when we discuss implementing a widespread corporate blogging program focused on search acquisition: Who should be blogging at your company?

Study: Online Service Levels Slipping  Feb 10, 2009 9:15 PM By Patrick Barnard


Behaviorally triggered e-mails  Feb 01, 2009 10:30 PM By Ken Magill

One of the truly great mysteries of online marketing is why so few merchants use behaviorally triggered e-mails to boost customers’ recency, frequency,

Circulation techniques  Feb 01, 2009 10:30 PM By Gina Valentino

When you should change your catalog circulation plan and more important how to change it is often determined by necessity. And multichannel marketers

The new natural search spam  Feb 01, 2009 10:30 PM By Brian Klais

I needed a backyard fire pit, so I revved up the Home Depot Website. The retailer’s navigation saved me time by presorting and filtering the hundreds

Multilingual SEO: Search Marketing in Any Language  Jan 27, 2009 9:49 PM By Donald A. DePalma

How would someone in another country think about your company

Getting Experiential Online  Jan 27, 2009 9:42 PM By Melissa Dowling

Store shopping is all about the experience. So how do you create that retail experience online, starting right from your landing page?

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