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Ecommerce ARCHIVE

Study: Women Prefer Direct Mail to E-mail Ads  Jan 26, 2007 2:46 AM By MCM staff

Direct mail is read by 32% more women ages 25-44 than e-mail advertising, according to the Customer Focus 2007 Direct Mail study conducted by Baltimore-based marketing services provider Vertis Communications

1-800-Flowers Posts Double-Digit Q2 Growth  Jan 25, 2007 1:39 AM By MCM staff

The quarter ended Dec. 31 turned out to be a blockbuster for multichannel gifts marketer

Web Shopping: Do You Know What Really Ticks People Off?  Jan 23, 2007 11:13 PM By Mark Lee

If you’re like most online retailers, you’re never 100% satisfied with your Website. We click through competitors’ sites, exultant where we find we have an edge, wincing on the discovery of a cool feature the other guys have.

Survey: Websites Doing More to Personalize the Experience  Jan 22, 2007 10:49 PM By MCM staff


Recapturing Lost Online Customers  Jan 22, 2007 10:30 PM By Arthur Sweetser

E-mail marketers are under constant pressure to cut through the noise and increase the performance of their campaigns. But when an online customer is unreachable because they changed their e-mail address, stopped reading e-mails or their messages are being filtered, a marketer

Montgomery Ward Launches Spanish-Language Site  Jan 18, 2007 4:06 AM By Jim Tierney

Chicago-based Direct Marketing Services Inc. (DMSI), the multititle mailer that acquired Montgomery Ward out of bankruptcy in June 2004, has launched a Spanish-language version of the Montgomery Ward Website

Lessons from the Online Holiday Season Past  Jan 18, 2007 1:53 AM By MCM staff

If you waited until Thanksgiving to begin promoting your holiday offerings online, you waited about a month too long. According to a study from Oneupweb based on data from more than a million consumers, the online holiday shopping season started in October.

Live from NRF: Tween’s IT Evolution  Jan 15, 2007 11:31 PM By Sherry Chiger

New York

Live from NRF: Microsoft Ballmer’s Crystal Ball  Jan 15, 2007 11:24 PM By Sherry Chiger

New York

Firebox Launches in U.S. with Assist from Blogs  Jan 11, 2007 1:35 AM By Tim Parry

When London-based gadgets and gizmos merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar splash.


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