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Ecommerce ARCHIVE

Etoys Direct and BabyUniverse Finally Merge  Oct 17, 2007 2:07 AM By Mark Del Franco

In a deal that

Dessert Alert! Launches Sweets Site  Oct 10, 2007 3:56 AM By Jim Tierney

Cybersnackers beware: A new online source of decadent desserts is just a click away.

Is Search So Easy A Caveman Can Do It?  Oct 02, 2007 9:33 PM By Janel Landis

In the history of advertising, no ad vehicle has come so far, so fast, as
search engine marketing. To those of us who have been practicing SEM for
years, it’s amazing just how fast this space moves. Everyday there are new
challenges, increasing competition and new technological advances that
dazzle the mind.

The Role of Loyalty in Communication Plans  Oct 02, 2007 12:23 AM By Michael Greenberg

Loyalty programs have helped merchants build their house files, but they can also be used to deliver triggered messages to drive better response rates. Click here for more.

Straight-on e-mail  Oct 01, 2007 9:30 PM By Tim Parry

The Lenox Group was hardly what you’d call database-poor. It had one for its catalog, another for its stores, and still another file for its e-mail addresses.

Three analytics you’ll meet in 2.0  Oct 01, 2007 9:30 PM By Larry Becker

Are you ready for Web Analytics 2.0? It’s okay to wince at yet another 2.0 buzzword, but open your eyes just wide enough to scope the opportunity. Like

E-conundrum  Oct 01, 2007 9:30 PM By Ken Magill

Call it the e-mail paradox. E-mail to a house file is far and away multichannel merchants’ most cost effective sales tool. Yet the money most companies spend on it is barely a rounding error in terms of their marketing budgets.

Casual Male XL Launches ShoesXL  Sep 26, 2007 2:33 AM By Jim Tierney

Casual Male Retail Group has some big shoes to fill. The specialty retailer of men

Quick Tip: Use Customer Data for Custom Landing Pages  Sep 17, 2007 9:41 PM By Tim Parry

Have you thought about using your house file to set up custom landing pages for your customers?

Turbocharge your e-mail campaign  Sep 11, 2007 1:31 AM By MCM staff

Online customers are constantly leaving behind clues about themselves. It’s up to marketers to put these clues together and use the information to better target customers and improve the effectiveness of e-mail campaigns. Behavioral data can help you do that.Behavioral data is usually a result of actions customers have taken–or not taken–when interacting with your brand through one of its channels. The challenge is turning that information into a true understanding of what your customers need and want. This allows you to send more timely and relevant messages to your existing database, as well as target prospects with the same characteristics.For this special report from Multichannel Merchant, we spoke with several experts to find out how to use behavioral data successfully. Perhaps the most compelling reason to embrace the concept: A study by JupiterResearch revealed that only 13% of marketers are using targeted e-mail campaigns based on a customer’s purchase history or click-stream activity. So any marketer who does take the time to decipher clues and send out targeted e-mails is more likely than the competition to solve the mystery of what customers want-and land the sale.


2012-13 Ecommerce Outlook Report
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