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Jewelry cataloger/retailer Ross-Simons has launched a Website that it hopes will be a direct challenge to online diamond sellers Blue Nile and Diamonds.com.
During the holiday shopping rush, e-mail relevancy matters more than ever if you want to see increased Web sales.
In the days before e-commerce, catalogers pretty much had to have their holiday marketing programs signed and sealed weeks before the shopping season began in earnest.
Although Guitar Center has had a Website since 1995, visitors could not buy product from the site. But in late June the Westlake Village, CA-based retailer
In today’s online world, your Website doesn’t mean anything to anyone unless it can be found by your customers. Optimizing your site so it appears high
A year after launching a Website selling its outdoor sporting gear and clothing in 1996, Recreational Equipment Inc. (REI) installed Internet kiosks in
In a world where online security breaches and identity theft are constant news, it’s your job as a merchant to make shoppers feel as comfortable as possible
With each passing season, search helps marketers accomplish an increasing array of goals. This year is no exception; search continues to gain share from other marketing channels and register impressive growth rates
London–N Brown Group is as traditional a catalog company as you can get. It has roughly 20 catalog titles, among them J D Williams, 50 Plus, and Simply Be, most of which target women 45-65 years old.