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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceJan 16, 2008 1:56 AM By Linda Schellenger
The critical news for the customer care industry is that word-of-mouth marketing has found a brighter beam on the radar screens of marketing professionals in recent years with the growth of new and social media.
EcommerceJan 03, 2008 3:39 AM By MCM staff
Photo shoots are time consuming and expensive, so it
EcommerceJan 01, 2008 10:30 PM By Ken Magill
If there are two constants in direct marketing that have translated to the Internet, they are that people never do what we think they’ll do, and that
EcommerceJan 01, 2008 10:30 PM By MCM staff
At some point, every marketer has asked this question: If I send more e-mail, can I expect a greater return? Conceptually, more e-mail means more eyeballs,
EcommerceDec 20, 2007 8:23 PM By Cam Balzer
Multichannel strategies could help a lot of marketers extend their Cyber Monday success from this year much deeper into next year
EcommerceDec 19, 2007 4:53 AM By Cam Balzer
In his Nov. 26 NY Times article,
EcommerceDec 18, 2007 1:42 AM By John Rohloff
The secret to relevant e-mail marketing is no secret at all: It begins with understanding your customer through the data you have gathered.
And the most valuable data of all may be the activity information you gather every time you send an e-mail. But are you doing this? Many marketers
EcommerceDec 06, 2007 1:43 AM By Tim Parry
Office supply cataloger Staples is giving its contract customers an option: paper or online.
EcommerceDec 06, 2007 12:10 AM By Jim Tierney
Gifts and housewares merchant Miles Kimball shattered its one-day online sales record by more than 20% on Cyber Monday, according to e-commerce development manager Jason Poquette.
EcommerceDec 01, 2007 10:30 PM By Monica Kitchen
To better target the Hispanic market, slipcovers manufacturer/marketer Sure Fit has launched a Spanish-language Website.