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Ecommerce ARCHIVE

BabyUniverse Launches Catalog  Apr 21, 2008 11:09 PM By Patrick Barnard

After doing business online for the past 11 years, BabyUniverse, a subsidiary of The Parent Co., has gone multichannel with the release of its new catalog.

New York Rules Out-of-State Web Merchants Must Collect State Taxes  Apr 16, 2008 11:14 PM By Jim Tierney

New York Gov. David Paterson signed into law on April 15 a provision that will require out-of-state online retailers to collect state and local sales taxes.

New Website Targets Paintball Warriors  Apr 15, 2008 7:01 PM By Patrick Barnard

Seeking to capitalize on the ever-increasing popularity of paintball, St. Louis MO-based Way Technology has launched

Horny Toad Says Catalog Launch is a Success  Apr 10, 2008 12:00 AM By Tim Parry

When was asked back in November about the plans of his company, Horny Toad, to launch a catalog that will drive traffic to its e-commerce site, Gordon Seabury let out a little groan of disappointment. But as a marketer and Web merchant of men’s and women’s lifestyle apparel, he knew he has to make the public aware of his products.

Sears Eyes Teen Girls with Prom Site  Apr 02, 2008 1:40 AM By Tim Parry

Ask a high school-aged girl where she wants to buy her prom gown, and in all probability she’s not going to answer “Sears.”

Eastwood gets social  Apr 01, 2008 9:30 PM By Tim Parry

Since automotive enthusiasts are so passionate about their hobby, Eastwood had good reason to embrace social networking online back in 2004. The move has helped it engage customers, acquire and retain prospects, and build its brand identity.

Best bets for site tests  Apr 01, 2008 9:30 PM By Larry Becker

Nearly every Website team tracks site conversion. But few really do anything about it. That is, few use scientific testing to discover real improvements.

The Search is on  Apr 01, 2008 9:30 PM By Stephan Spencer

The SEO landscape is constantly shifting. What used to be considered a best practice two years ago may very well be irrelevant today, simply because Web-based

Borders Mulls a Sale  Mar 27, 2008 4:25 AM By MCM staff

Books and music merchant Borders Group may be next on the selling block.

Seal the Deal with Triggered E-mails  Mar 24, 2008 11:49 PM By Shari Altman

You send triggered e-mails to customers who experience a lifestyle change. That

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