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Ecommerce ARCHIVE

Keeping your eye on the 2.0 user  Jan 01, 2007 10:30 PM By Larry Becker

An effective Website pulls sales and profits from the sweet spot where business goals meet customer needs. Managing your site for effectiveness requires

YAHOO! for PROJECT PANAMA  Jan 01, 2007 10:30 PM By MCM staff

The opening of the Panama Canal in 1914 instantly slashed the number of miles ships had to travel to get from the West Coast to the East Coast by more

Number One? Not Always the Top Ad Strategy  Dec 21, 2006 4:12 AM By Brian Quinton

(Searchline) San Diego-based search marketing firm Engine Ready recently came out with a look at the impact pay-per-click ad position has had on the clickthrough and conversion performance of a diverse selection of its managed accounts in the last year.

Abacus Indicator: Ready, Set, Spike  Dec 18, 2006 7:24 PM By MCM staff

According to the Abacus 2006 Multichannel Annual Trend Report, the fourth-quarter holiday season continues to see the greatest growth across all channels

Survey: 60% of Merchants Say Direct Holiday Sales Are Up  Dec 15, 2006 4:33 AM By MCM staff

People are spending more of their holiday dollars this year through catalogs and the Internet, according to a survey conducted by the New York-based Direct Marketing Association

Watch Your Rep on Social Networks  Dec 14, 2006 8:04 PM By Erica Schmidt

(Searchline) Last month I planned a trip to Italy to visit a friend in Florence. Snagging a cheap fare to London proved painless; all I needed to complete the junket was a frugal flight from London to Italy.

D. Porthault Enters Cyberspace  Dec 14, 2006 2:27 AM By Jim Tierney

Armed with a new CEO, luxury linens merchant D. Porthault is poised to enter the world of e-commerce.

Shari’s Berries Owner Launches Anew  Dec 14, 2006 2:24 AM By Tim Parry

Shari Fitzpatrick’s empire of chocolate-covered berries has grown. Sort of. Fitzpatrick, who founded Sacramento, CA-based cataloger/retailer Shari’s Berries in 1989, launched another online store, the Berry Factory, in November.

Last-Minute Web Testing Can Boost Holiday Sales  Dec 07, 2006 7:43 PM By Brian Quinton

(Searchline) Just because you’re deep in the holiday sales season doesn’t mean you should take a vacation from testing your Websites and marketing to reach peak performance.

E-mail Marketers Showing Holiday Restraint  Dec 06, 2006 8:24 PM By Ken Magill

(Magilla Marketing) As the volume of holiday print catalogs threatens to break the backs of America


2012-13 Ecommerce Outlook Report
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