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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

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Ecommerce ARCHIVE

How to Deliver an Excellent Customer Experience  Aug 17, 2015 4:49 PM By Oliver Jaeger

It’s no secret that competition in online retail sales is a cutthroat business. Here are ways you can succeed at customer experience and beat the competition.

Startup Wonolo Gives Ecommerce Firms On-Demand Staffing  Aug 17, 2015 4:29 PM By Mike O'Brien

Startup Wonolo, an app that matches workers with available temp positions, has based much of its growth on ecommerce firms needing fulfillment staff.

Wayfair Beats Q2 Expectations, Helped By Advertising  Aug 17, 2015 1:46 PM By Mike O'Brien

Online home goods retailer Wayfair reported strong second quarter results, helped by an advertising campaign driving both new customers and repeat buyers.

QVC Acquires zulily for $2.4 Billion  Aug 17, 2015 11:24 AM By MCM Staff

QVC Group acquires zulily Inc., for $2.4 billion. See what this acquisition means for both companies and how it will expand its growth to customers.

Week in Review: Is an Exclusive Tmall Deal a Good Move for Macy’s?  Aug 15, 2015 10:42 AM By MCM Staff

Macy’s is heading East… to China. The department store retailer has formed a joint venture with Fung Retailing Limited and will have its own online store on Alibaba’s Tmall Global platform. But is exclusivity good or bad for Macy’s, or any brand?

Ecommerce Gets More Mobile Savvy  Aug 13, 2015 9:35 AM By Tim Parry

Multichannel Merchant’s MCM Outlook 2015 results show that 57.7% of retailers have an m-commerce site, and that’s up significantly from the nearly 40% who said they had one in 2014. Here’s what MCM Outlook 2015 uncovered about the world of ecommerce.

B2B Ecommerce Can’t Completely Copy its B2C Counterparts  Aug 12, 2015 7:40 AM By Tim Parry

The notion of consumerization of B2B ecommerce comes up a lot because B2B customers are increasingly expecting that B2C experience. Yes, there are more bells and whistles than ever in B2B ecommerce, but there’s not a straight conversion between the B2B and B2C audiences, says Steven Baruch, Vice President of Strategy for MSC Industrial Supply.

7 Keys to a Successful Compliance Management Strategy  Aug 11, 2015 2:54 PM By Daniela Hagen

Many companies are so focused on developing products and running their business that they ignore the growing need for a compliance management strategy. By acting diligently and creating complete transparency within your organization or business, you invariably discover and resolve many hidden risks, saving you and your organization from easily avoidable losses.

Making the Most of Customer Portals  Aug 10, 2015 1:08 PM By Ernie Schell

Portals are useful for their immediacy, interactivity, and flexibility. See what benefits customer portals can have for your business.

The Unintended Consequences of a Channel-Friendly Approach  Aug 10, 2015 11:54 AM By Luke Frandrup

If you manage a website for any reputable product manufacturer, chances are you’ve thought about what to do when your site visitors want to buy. Do you sell your product direct?






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