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MCM OUTLOOK 2016: ECOMMERCE

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Ecommerce ARCHIVE

eBags to Piggyback Amazon on Prime Day  Jul 08, 2016 4:33 PM By Tim Parry

eBags has decided to not just participate in Amazon’s July 12 selling holiday, but launch its back to school season the same day on its own ecommerce site.

B2B Midmarket Sellers Prefer Unified Ecommerce Solution for Omnichannel Success  Jul 08, 2016 11:26 AM By Daniela Forte

In a recent study from Forrester Consulting and commissioned by NetSuite, midmarket business sellers say their next ecommerce investment will be a unified commerce single-stack solution for their ecommerce and back-end systems. Respondents cited better customer experience, improved costs savings and the agility to remain competitive as top reasons for migrating customers to their ecommerce channel. See what other results were found in this study.

More Merchants Jumping In as Prime Day Opportunities Grow  Jul 08, 2016 10:47 AM By Mike O'Brien

After the success of Prime Day 2015, merchant sellers on Amazon are getting over their initial apprehension and jumping in with both feet, according to an executive with a company that works with several hundred of them. Read about the challenges and opportunities associated with this now-major sales event.

Prime Day Primer: 6 Things You Need to Know About Prime Day 2016  Jul 08, 2016 10:28 AM By Tim Parry

Amazon has announced that its second-annual Prime Day selling event will be held on July 12, and is pulling out all stops to make sure the negative feedback it received last Prime Day is not repeated. Here are 6 things you need to know about Prime Day 2016, whether you’re a Prime seller on the Amazon marketplace, or are just watching from the sideline.

Deep Discounts Not Necessary for Prime Day Success  Jul 08, 2016 6:50 AM By Tim Parry

Offering deep discounts on the Amazon marketplace on Prime Day does not necessarily mean a successful sales day. Ecommerce experts say you just have to have merchandise available for purchase on the Amazon marketplace to see a Prime Day sales spike.

How James Allen Implemented a Fraud-Free Customer Experience  Jul 07, 2016 4:44 PM By Daniela Forte

Luxury jewelry retailer James Allen saw the incidence of ecommerce fraud reduced both internally and for customers, with approval rates improved by 1.5%. See how this allowed the company to enhance the customer experience by removing transaction friction.

It’s All About Riding the Prime Day Wave for Proactiv  Jul 07, 2016 4:05 PM By Mike O'Brien

After raising the profile of its line extensions during Prime Day 2015, Proactiv hopes to move some of its best-selling product during this year’s faux sales holiday. Now with over a year of operating history on the Amazon marketplace, the company has become more adept at managing the channel and avoiding conflict with its primarily direct marketing approach.

Prime Day Has Potential to Break the Internet  Jul 07, 2016 11:19 AM By Tim Parry

Will Amazon’s second-annual Prime Day shopping event break the Internet? Or will Amazon be the sole beneficiary of Prime Day traffic… and sales? Last year’s metrics show that Prime Day has one-day spike potential, but it doesn’t mean all merchants will see residual traffic and sales.

How to Upsell to Shoppers on Their Way to the Shopping Cart  Jul 06, 2016 3:08 PM By Daniela Forte

When it comes to selling to customers on your website, there are plenty of creative ways to do it. Erin Condren Designs finds various ways to upsell to the customer. See what those ways are and how it can help your business.

Chinese Cross-Border Ecommerce Sales Expected to Grow 50% in 2016  Jun 28, 2016 11:52 AM By Mike O'Brien

In 2016, more than 15% of Chinese residents will make online purchases from offshore sellers worth $85.76 billion, according to a new report from eMarketer. By 2020, more than a quarter of the population, representing half of all digital buyers, will be doing so, the company reported.






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