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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
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Ecommerce ARCHIVE

Macy’s Dumps Trump  Jul 01, 2015 2:27 PM By Daniela Forte

Macy’s announced it is pulling the Donald Trump branded merchandise after he made inflammatory and racially charged statements directed towards immigrants from Mexico, calling them “killers and rapists.” See what this will mean for Trump and for Macy’s.

Mobile Drives Ecommerce Spending  Jul 01, 2015 1:05 PM By Daniela Forte

Ross Kramer, CEO of Listrak told Multichannel Merchant during IRCE 2015 that consumers are embracing mobile at an increasingly high rate. See what else he shares about the biggest trends in ecommerce today.

How to Effectively Use Product Recommendations  Jul 01, 2015 10:26 AM By Daniela Forte

Product recommendations are essential to the overall shopping experience. Consumers want merchandise selected based on their own shopping habits. See how these retailers are effectively using product recommendations.

#LoveWins: How Ecommerce Responded to Marriage Equality Decision  Jun 28, 2015 8:37 AM By Tim Parry

On Friday, June 25, 2015, The Supreme Court of the United States let the country know that #LoveWins. And the Internet erupted with a joyous rainbow. Here’s a look at the ecommerce brands who tweeted their support of the LGBT community.

Week in Review: Confederate Flags Pulled After Sales Spikes  Jun 26, 2015 2:27 PM By MCM Staff

The controversy surrounding the Confederate flag spilled to ecommerce sites and shopping carts, as retailers scrambled to stop sales of the Confederate flag. Here’s more about that, and a look at the rest of this week’s news, commentary and events.

Practical and Sexy: Giving B2B Ecommerce Sites Just Enough B2C Zing  Jun 26, 2015 9:54 AM By Richard Isaac

How do you add some B2C sex appeal to your B2B ecommerce platform, in a rational, cost-effective way? Here are some practical steps to show you how.

Criteria for Entering New Global Markets  Jun 25, 2015 11:27 AM By Mike O'Brien

Jeremy Liebowitz, VP of global ecommerce for Newell Rubbermaid, talks about the company’s criteria for choosing which global markets to enter at IRCE 2015.

Rue La La Honors Charleston Shooting Victims  Jun 24, 2015 5:25 PM By Daniela Forte

In an email this week, flash sale apparel retailer Rue La La spoke out about the shooting last week at Emmanuel AME Church in Charleston, SC in which nine people were shot dead by a lone gunman.

Silver Star Brands Talks Trends in Ecommerce  Jun 24, 2015 1:27 PM By Daniela Forte

Ian MacDonald, director of ecommerce for Silver Star Brands talks trends in ecommerce at IRCE2015. Hear what he is seeing in the retail industry.

Using Big Data to a Customer’s Personal Advantage  Jun 23, 2015 4:23 PM By Daniela Forte

What do you do with all that data you have? Are you leveraging the data to provide a personalized shopping experience? Here is what you need to know about using big data to your customer’s advantage.






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