Subscribe


 

MCM OUTLOOK 2016: ECOMMERCE

Download this exclusive research report to help you evaluate, benchmark and plan your digital strategies.

ECOMMERCE NEWSLETTERS

Multichannel Merchant eCommerce & Marketing eNewsletter
Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

Subscribe to Multichannel Merchant
Ecommerce & Marketing eNewsletter

 

Exclusive research downloads from the editors of Multichannel Merchant.

Ecommerce ARCHIVE

Are You Meeting the Needs of Today’s Multi-Device Shopper?  Apr 21, 2016 10:56 AM By Susan Wall

Merchants that offer online and brick-and-mortar stores need to make the shopping experience as seamless as possible for customers who might like to pick up or return items at the store.

The Transition from Customer Service to Strategic Sales  Apr 20, 2016 5:22 PM By Randy Nasson

When it comes to connecting with customers online, a number of multichannel and ecommerce retailers are still stuck in the “customer support” mindset; one that views contact with a customer as a necessary evil rather than an opportunity. Transforming an empty online store into a center for anticipating and addressing customer needs proactively and intelligently requires careful thought, planning and, in many cases, investment.

Target’s Digital Growth May Mean Increased Chargeback and Fraud Losses  Apr 20, 2016 4:16 PM By MCM Staff

With Target’s digital sales reaching an all-time high, Chargebacks911 co-founder and Chief Operating Officer, Monica Eaton-Cardone cautions the retailer to beware of rising chargeback fraud, and advises taking proactive measures to prevent losses.

Turning CRM Ideas Into Action  Apr 20, 2016 12:00 PM By Scott McLaren

You’ve got ideas about how to make your customer relationships as beneficial as possible. Your CRM ideas are simple, they speak to your customer base, and they validate your customers’ choice to use your business. If only you could make them a reality.

Amazon Payments Launches Global Partner Program  Apr 20, 2016 11:11 AM By MCM Staff

Amazon Payments Partner Program is designed to help ecommerce platform providers and developers extend the trust and familiarity of Amazon Payments to their merchant customers.

How Smartphones Help Retailers Do Mystery Shopping Better  Apr 20, 2016 10:22 AM By Hal Charnley

Little doubt exists about the importance of mystery shopping to omnichannel retailers in ensuring a positive and consistent, 360-degree shopper experience.

Predictive Intelligence: The Next Stage in Retail Personalization  Apr 20, 2016 10:02 AM By Rama Ramakrishnan

Personalization is the new retail imperative for forward-thinking brands as consumers increasingly seek out superior customer experiences.

Achieving Online Success with an Ecommerce Partner  Apr 19, 2016 4:39 PM By Uwe Bald

Improving and operating an online store can seem daunting for merchants already tasked with managing other facets of their business, such as manufacturing, wholesaling and new product development. But with ecommerce business on the rise, it is important for merchants to focus on their online channel as a strategic sales channel.

How Ecommerce is Keeping it Real with Virtual and Augmented Reality  Apr 19, 2016 4:32 PM By Jeff Booth

While the jury is still out as to when virtual reality will become truly mainstream, the “yes” side of that debate has gotten a leg up in recent months. So is it time to embrace virtual reality – and augmented reality – in your own company?

Why the New Facebook Messenger Bot will Lead a Customer Experience Revolution  Apr 15, 2016 9:59 AM By Tim Parry

Mark Zuckerberg launched Facebook Messenger’s chatbot revolution Monday at the Facebook F8 conference with the launch of bots for the Messenger Platform, and ecommerce merchants and platforms have already hopped on board. 1-800-FLOWERS.COM and Staples announced this week that they will use Facebook Messenger as a customer support tool, LivePerson, and Aspect Software said they will offer Facebook Messenger integration, and Shopify became the first ecommerce platform to offer integration with the new platform.






© 2016 Access Intelligence, LLC – All Rights Reserved.