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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
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Ecommerce ARCHIVE

Using Big Data to a Customer’s Personal Advantage  Jun 23, 2015 4:23 PM By Daniela Forte

What do you do with all that data you have? Are you leveraging the data to provide a personalized shopping experience? Here is what you need to know about using big data to your customer’s advantage.

Williams-Sonoma Savors Summer with Shoppable Videos  Jun 23, 2015 11:52 AM By Daniela Forte

Williams-Sonoma and Visa Checkout announced a partnership that allows videos to be shoppable using a new technology from YouTube, which is now live on the Williams-Sonoma website. See how the shoppable videos are beneficial for the brand and its customers.

Driving Value Through Technological Integrations  Jun 23, 2015 10:25 AM By Oren Levy

The payment process, which is usually easy, quick and painless for the shopper, is far more complicated for the retailer. Here are some things to think about when it comes to the payment process.

The 7 Tenets of Personalization 3.0  Jun 22, 2015 1:20 PM By Andy Zimmerman

Today’s digital marketer must be empowered to act on any kind of data from any source across channels to deliver relevant, individualized, one-to-one experiences for their key audiences in real time. Here are seven tenets of personalization 3.0.

Week in Review: Amazon Wants You to Deliver  Jun 20, 2015 4:29 PM By MCM Staff

Amazon is trying to make delivery even faster by turning the U.S. into a Nation of Couriers… Who needs drones when you can have an Uber-like delivery experience? Here’s a look at the news, commentary and events that shaped the direct-to-customer world this week.

Bass Pro Shops Goes Fishing with Social Media  Jun 19, 2015 10:34 AM By Daniela Forte

Bass Pro Shops is asking its customers to post a selfie of their latest catch using the hashtag #Fishie, donate to the “Teach a Child to Fish” program. See what else Bass Pro Shops is doing to bring more awareness to the outdoors.

Want to Offer Same-Day Delivery? Here’s What You Need to Think About  Jun 17, 2015 3:33 PM By John Haber

Players from Amazon to Postmates, Instacart and Uber, even the USPS are chasing a piece of the same-day delivery action. For retailers thinking about it, here are a few questions to consider.

4 Tips for Maintaining Your Sanity in the Global Payments Game  Jun 17, 2015 9:33 AM By Lori Mitchell-Keller

Luckily for retailers that have made global accessibility a priority, there are four ways to create a foundation for global business that can help managers make sense of it all, reduce the insanity and create a global brand that customers will make one of their favorite “destinations.”

Thanks for the Retargeting, Sears!  Jun 16, 2015 12:26 PM By Mike O'Brien

Data-driven, real-time marketing is a thing of beauty for retailers – but sometimes the technology can be too smart for its own good, as happened to Sears.

How to Align Ecommerce Strategy with Gamification Techniques  Jun 16, 2015 11:11 AM By Sean Gordon

Gamification has long been part of the daily shopping experience. See what leading brands are doing to offer a valuable and entertaining customer experience.






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