MULTICHANNEL MERCHANT » ECOMMERCE
Providing high-impact and visually engaging assistance for common questions and concerns shows your customers that you’re committed to resolving their issues. In this Google Hangout video, Multichannel Merchant Managing Editor Tim Parry discusses video engagement with Robert Reed, Video Producer for Blinds.com, and Kenna Hilburn, Liveclicker’s Senior Video Commerce Strategist.
Attendees at Multichannel Merchant’s Growing Global conference last week heard again and again that the global ecommerce window is wide open.
An ecommerce presence has given Tacoma Screw a dive into a bigger market than it had. It once had a traditional footprint in the Pacific Northwest, and now it does orders in all 50 states.
Moosejaw, the outdoor retailer known for its quirky marketing, recently surveyed over 19,000 visitors on their mobile shopping habits. So what did they find out?
Every brand needs converts: people who make the transition from browsers to buyers. In ecommerce, conversion is also a key metric by which to analyze your store’s performance. If your marketing strategy is working you’ll have plenty of traffic, but what percentage of those visitors make a purchase—the conversion rate—is the true measure of success. […]
In order to focus completely on its ecommerce Speed Commerce has completed the sale of its legacy distribution business segment to WYNIT Distribution, LLC.
While the Chinese ecommerce market is growing wildly, getting goods there can prove tricky, attendees were told at Multichannel Merchant’s Growing Global conference.
Endicia CEO Amine Khechfé shares some more best practices for making returns of items purchased online easier for consumers.
The mobile app market has finally matured, and the result is that successful companies are making the transition from tactical to strategic app marketing. Is it time to be proactive with your mobile ecommerce app development?
From September 2012 to August 2013, Clarins’ localized ecommerce site for China saw a 500% increase in online growth. You should see what Clarins did to accelerate global ecommerce growth.