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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

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Ecommerce ARCHIVE

Gap Inc. to Shutter Piperlime Brand  Jan 26, 2015 2:03 PM By MCM Staff

Gap Inc., announced plans to close its brand Piperlime by the end of first quarter of 2015, including its single store in New York. See what this means for Gap Inc.

How to Maximize Online Sales this Valentine’s Day  Jan 26, 2015 12:52 PM By Satya Ganni

Didn’t have a successful holiday season? Well, Valentine’s Day is just around the corner. Here are five ways to make sure you’re maximizing Valentine’s Day sales.

4 Omnichannel Tips to Improve Customer Experience and Increase Sales  Jan 23, 2015 10:21 AM By Sridhar Nagarajan

When it comes to retail selling, gone are the days of “if you build it, they will come.” Customers today spend a significant amount of time researching products they want to buy and are much savvier about where, when and how they make their purchases. Here are several tips that will help improve the customer experience and increase sales.

Making the User Experience Great  Jan 22, 2015 10:43 AM By Daniela Forte

According to MCM Outlook 2014, 56% of retailers said within the next 12 months they would be doing a complete redesign of their websites. User experience is key.

Chinese Laundry Sees Increase in Mobile Commerce Sales  Jan 21, 2015 10:51 AM By Daniela Forte

Chinese Laundry saw extensive growth to its ecommerce and mcommerce channels. See what the brand did to achieve success across the sales channels.

The Momentum of Mobile  Jan 20, 2015 1:43 PM By Daniela Forte

Sixty-seven percent of users start engaging on one device and continue on to another and expect the experience to be seamless. See what other expectations consumers have when it comes to mobile shopping.

Avoiding Ecommerce Fraud and Its Implications in 2015  Jan 19, 2015 2:52 PM By Liron Damri

With ecommerce growing rapidly, what can merchants do to protect themselves and their business from fraud? In three words: Take It Seriously.

RadioShack Prepares to File for Bankruptcy  Jan 15, 2015 11:04 AM By Daniela Forte

RadioShack could file for bankruptcy as early as next month, according to several sources. See what this will mean for the electronics retailer.

Consumers and Merchants Had a Cautious Holiday Season  Jan 11, 2015 9:42 AM By Tim Parry

Consumers were concerned about 2013 holiday season issues that kept last-minute deals from getting to their doorsteps.

3 Steps to Stop Payment Fraud  Jan 10, 2015 8:51 PM By Ronen Morecki

Why, after 30 years of B2C ecommerce activity, is payment fraud still so prevalent? And more importantly, what can be done to stop it?






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