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Ecommerce ARCHIVE

Shutterfly’s Major Email Mistake  May 15, 2014 6:00 PM By Daniela Forte

This week, several friends and family members were sharing on their Facebook statuses that Shutterfly, an online photo printing service, had told them they were pregnant with a congratulatory email, the funny thing was, they were not expecting.

Kiehl’s Uses Targeted Personalization to Lift Revenues  May 15, 2014 3:36 PM By Daniela Forte

Kiehl’s saw a 11.59% lift in revenue per visit to its website after it combined its visitor segmentation and on-site behavior to create a targeted personalized experience.

comScore: U.S. Ecommerce Spending Grows Nearly 12%  May 15, 2014 6:00 AM By Tim Parry

Desktop ecommerce accounted for 11.7% of consumers’ discretionary spending, the highest first quarter share on record. Of the additional $7.3 billion in mobile commerce, purchasing using smartphones accounted for 62% vs. 38% from tablets.

Vera Bradley Announces New Vice President of Ecommerce  May 14, 2014 10:41 AM By MCM Staff

Vera Bradley announced that Thomas R. Giacalone has been named vice president of ecommerce, according to a press release.

Millennials’ Behavior Is Good, Bad and Ugly for Retail  May 14, 2014 7:43 AM By Steve Wellen

At the core of the retail evolution, we have millennials and their peculiar, online, mobile shopping habits. They are forcing retailers to pivot—but whether millennials are good, bad or ugly for your business just might come down to how you choose to respond.

4 Ways to Keep Customers’ Shopping Carts Full through Checkout  May 14, 2014 7:34 AM By Jan Vels Jensen

Shopping cart abandonment is one of the most frustrating things that can happen to an ecommerce company. To be so close to a sale only to lose it at the last minute is incredibly irritating – and incredibly common.

5 Ways your Business has to Change to Integrate Beacons  May 14, 2014 7:16 AM By Jonathan McKeever

Beacon technology is at the top of the list of next “big ideas” for merchants. But to make the most of location-specific campaigns and analytics, retailers have to change the way they think about customer engagement.

Rue La La Announces the Launch Of DressingRoom  May 12, 2014 11:11 AM By MCM Staff

Highlighting particular looks or themes, Rue La La’s DressingRoom will give members access to inspiration from necklaces to vases, and linens to maxidresses, to bring style to their closets and living rooms.

Brewing Up a Coffee Company in the Cloud  May 12, 2014 10:57 AM By Ranga Bodla

You wouldn’t normally think of cloud business management software in relation to coffee. But for San Francisco-based Philz Coffee, brewing a perfect cup of coffee very much depends on having the right data and processes in place.

From Intern to CTO: Bulu Box’s Caitlin Bales Graduates to C-Level  May 09, 2014 10:41 AM By Tim Parry

Here’s something you don’t see every day – someone trading in her mortarboard for a proverbial executive cap. But four months after she began an internship with Bulu Box, Caitlin Bales became the company’s chief technology officer.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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