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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Is your ecommerce site Labor Day ready?  Aug 26, 2014 2:36 PM By Daniela Forte

It is hard to believe the summer is nearly over and Labor Day is just days away. Retailers know that this time of the year is a unique opportunity for sales, according to this infographic by Nextopia. Here is a look what consumers are buying this Labor Day.

Consumers Demand Omnichannel, So Where Do You Begin?  Aug 26, 2014 1:26 PM By Heather Bonura

The key to implementing a successful omnichannel strategy is to prioritize your tactics based on your business goals and to walk before you run.

Merchants Refine Omnichannel Strategy as Demand Grows  Aug 26, 2014 12:16 PM By Mike O'Brien

As retailers continue to battle Amazon’s quick and cheap approach, omnichannel strategy is becoming an increasingly important weapon in their arsenal.

Pre-Holiday Power-Up: Building Better Subscriber Profiles  Aug 25, 2014 12:15 PM By Jim Davidson

Most marketers focus early holiday planning on campaign and promotional details because they influence almost every detail in marketing efforts and are essential for driving sales. However, there are other factors that can be easily overlooked that can also help shape the success of the busiest time of the year.

Jewelry, Apparel Drive July Boost in Online Sales  Aug 25, 2014 11:01 AM By Daniela Forte

Jewelry led the way with online sales up 18%, followed by clothing accessories at 17% and packaged goods at 16%. Books and magazines saw 7% growth in July.

Staples Plans to Close 140 Stores to Focus on Ecommerce  Aug 20, 2014 4:47 PM By Daniela Forte

Staples announced it would close approximately 140 of its North American stores in 2014, according to its Q2 earnings call.

Macy’s Continues to See Results from Omnichannel  Aug 20, 2014 10:05 AM By Mike O'Brien

Macy’s is continuing to see in-store sales driven by its online channel at both its Macy’s and Bloomingdales stores, the company told analysts and investors in a Q2 earnings call.

Sleepy’s Sees Revenue Growth after Website Redesign  Aug 20, 2014 9:52 AM By Daniela Forte

Sleepy’s saw a 20% increase in revenue after the redesign of its website and a 15% increase in overall conversions when it began working with Amplience Dynamic Media.

How to Transform Your Ecommerce Legacy Platform  Aug 19, 2014 1:30 PM By Daniela Forte

How old is your legacy ecommerce platform? For many retailers, their front-end and back-end platforms could be anywhere from 10 to 15 years old, leaving many in serious need of an overhaul.

Retailers Say Hello to Next-Generation Personalization  Aug 19, 2014 9:34 AM By Graeme Grant

Personalization in retail has become so established that many retailers have embraced approaches that are good enough.




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