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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
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Ecommerce ARCHIVE

Optimizing Your Ecommerce Site for Impulse Sales  Mar 03, 2015 9:36 AM By Joe Rodriguez

Whether it’s for an upcoming birthday, anniversary, or holiday, knowing when to post can bring a tremendous advantage to your business. Let’s explore how we can utilize some best practices for enabling and optimizing for impulse shopping on your ecommerce site.

Upselling Done Right Boosts Sales and Satisfaction  Mar 02, 2015 5:41 PM By Murtaza “Zeke” Hamdani

Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted — that breeds resent, which erodes loyalty. Following these tips will optimize chances of converting customers, and making sure they feel good about it.

Blue and Black or White and Gold? What Does it Mean for Retailers?  Feb 27, 2015 10:32 AM By Tim Parry

Is the dress blue and black or white and gold? Should consumers adjust their settings, or do retailers need to fine-tune their game?

The Mobile First Era  Feb 26, 2015 11:53 AM By Daniela Forte

Today, mobile is growing three times the rate of overall ecommerce with consumers increasingly reaching for their smartphones instead of their computers. See what shopping habits consumers are adopting today.

6 Tips to Designing the Mobile Shopping App of Tomorrow  Feb 26, 2015 10:58 AM By Sean Bowen

With mobile devices, today’s shoppers can shop anywhere even from the comforts of their own homes. See why mobile apps are dominating over desktop websites for shoppers.

Everything You Need to Know About Mobile Ads  Feb 25, 2015 10:21 AM By Daniela Forte

Mobile ads can be a very effective way to spend advertising dollars, but how can you get started? Here is a step-by-step approach to getting started.

Smart Card Technology Will Affect Your Fraud Prevention Strategy  Feb 24, 2015 8:01 AM By Tim Russo

EMV smart-chip cards made standard in Europe will soon make their way to the U.S., impacting your fraud prevention strategy. As smart cards become standard in the U.S., forward thinking ecommerce merchants must prepare for the coming increase in online fraud.

Mobile Commerce Matters More Than Ever  Feb 23, 2015 4:43 PM By Tim Parry

If there is one major lesson merchants learned during the 2014 holiday season, it’s that mobile mattered more than ever. Mobile commerce went from being a necessary evil to an overnight game-changer. And the merchants that got on board with mobile commerce reaped the benefits of the iOS and Android-armed shoppers.

Walmart Plans Heavy Investment in Ecommerce  Feb 23, 2015 1:35 PM By Daniela Forte

Walmart plans to invest at least $1.2 billion in its digital and ecommerce business the year ahead. See what other ecommerce initiatives have planned.

Cool New Technology Showcased at eTail West  Feb 22, 2015 1:00 PM By Tim Parry

Sure, there were things like mimosa breaks and Xbox tournaments to lure eTail West attendees into the Solutions Zone. But attendees also made the most of their time at eTail West and met with their current and potential new technology vendors out on the show floor. Here’s a look at 6 eTail West 2015 vendors who stood out in the pack.






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