Operations Summit 2016

Subscribe


 

MCM OUTLOOK 2015: ECOMMERCE

Download this exclusive research report to help you evaluate, benchmark and plan your digital strategies.

MCM Outlook: 2015 Report: Ecommerce
Exclusive research downloads from the editors of Multichannel Merchant..

ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

Subscribe to MCM Tuesday/Thursday

Ecommerce ARCHIVE

3 Barriers That Stifle Customer Conversions  Nov 21, 2015 9:37 PM By Elan Sherbill

Ultimately, this path to ecommerce success is driven by improving the customer experience. Here’s why merchants need to remove certain barriers to customer conversion, which will create ways for increasing revenue.

The Future of Dynamic Pricing  Nov 21, 2015 9:08 PM By Victor Rosenman

Broadly speaking, dynamic pricing is a pricing strategy in which businesses set their prices based on market conditions. It simply allows buyers to better assess their options, and it leaves control in the hands of the buyer.

Week in Review: Is Black Friday’s Demise Over Exaggerated?  Nov 20, 2015 1:34 PM By MCM Staff

Is this the last-ever year Black Friday, or is the end of America’s biggest shopping day nothing but speculation? Click here and find out how the role of Black Friday is changing, and other news that shaped the week.

Thanksgiving Becomes the 3rd Biggest U.S. Ecommerce Shopping Day  Nov 19, 2015 9:50 AM By MCM Staff

Despite a backlash against Thanksgiving Day sales events in brick and mortar stores, U.S. consumers have made it their third biggest ecommerce shopping day. Which day of the year is the top ecommerce day in the U.S.? You’ll be surprised…

How Retailers Need to Adapt to Millennial Shoppers  Nov 18, 2015 11:25 AM By Daniela Forte

Millennials are driving a new era of demand for digital performance excellence. Eighty-one percent of millennial-age smartphone and/or tablet owners across all countries say they will abandon transactions and shop elsewhere if a mobile site or app is is buggy, slow or prone to crashes.

Why Smart Retailers Aren’t Waiting To Hit ‘SEND’ On Holiday Promotions  Nov 18, 2015 10:30 AM By Stephanie Capretto

What started as Cyber Monday – when shoppers returned to their desktops at work on Monday with items still on their holiday lists – quickly became Cyber Week, a week-long marathon of savings (and spending). Digital interactions – estimated to impact 64% of all in-store retail sales by the end of 2015 – certainly played a role in this shift.

How an Online Strategy Can Help Your Brick-and-Mortar Store This Holiday Season  Nov 17, 2015 4:58 PM By Adrian Pike

While consumers may wince at earlier-than-ever Christmas displays in department stores–or rejoice the highly anticipated holiday-themed drinks– the holiday season sneaks up earlier every year.

A Pop-Up Holiday: The Resurgence and Relevance of Brick and Mortar  Nov 17, 2015 2:57 PM By Carl Prindle

The blue and yellow Blockbuster logo once was as familiar a site as the green and white of the Starbucks emblem today seen across the country. Its disappearance is both a reflection of progress and a reminder of the impact the Internet has had on brick and mortar retailers.

5 Ecommerce Trends That Will Be Game Changers in 2016  Nov 17, 2015 2:28 PM By Tara Sporrer

Ecommerce sales continue to grow, generating over $300 billion in the U.S. alone this year. Yet ecommerce still remains a small percent of overall retail sales at approx. 10%. So what can multichannel and ecommerce retailers do to increase their online sales?

5 Reasons You Need to Follow Tim Parry on Twitter  Nov 17, 2015 11:13 AM By MCM Staff

Mike O’Brien isn’t the only Multichannel Merchant editor you need to follow on Twitter, no sir. We definitely think you should also follow our Managing Editor, Tim Parry, too!






© 2016, Access Intelligence, LLC. All rights reserved.