MULTICHANNEL MERCHANT » ECOMMERCE
Forrester found that 71% of consumers expect to view in-store inventory online, and 50% of them expect to buy products online and pick them up in store.
Email is considered one of the most established forms of digital communication today. And it plays an important role in ecommerce, according to this infographic by dotmailer.
David’s Bridal has a unique point-in-time challenge, since most people won’t get married again, at least not quickly. So the company knows that it needs to move fast and grab every opportunity to satisfy the many needs of each wedding – ideally serving the needs of the entire bridal party and families.
Sears Holdings Company is banking heavily on members of its Shop Your Way loyalty program, but industry experts are saying it may be “too little, too late” for Sears.
Ecommerce subscription programs can be a terrific benefit for online merchants, leading not only to recurring orders but also a streamlined order fulfillment process.
Shoe Carnival said its transition from 3PL to ship-from-store is foundational in terms of its overall omnichannel strategy.
Although the merchant community is focused on updating hardware to prepare for the EMV migration, they also need to prepare for an influx of fraudsters online. Merchants should consider the four following factors in order to prepare for this rise in online fraud.
The National Retail Federation released a survey reporting that total spending will reach $12.5 billion. Nearly one-quarter of smartphone users will research products and compare gift prices on their smartphone, and 30.6% of tablet owners will do the same.
When it comes to optimizing your website, ignorance is not bliss. Capturing constructive feedback is critical to building a site with a strong conversion rate that maximizes the potential of every customer.
Retailers must blend the physical and digital worlds into a seamless omnichannel experience to attract and retain today’s empowered shoppers.