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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Is Google Shopping Making a Move to the Marketplace?  Feb 18, 2013 11:55 AM By Tim Parry

Google has made two announcements in February that leads to speculation that it will try to make Google Shopping a cross-device comparison shopping engine and a full-fledged ecommerce marketplace. The first involves enhanced AdWords campaigns, the second the acquisition of ecommerce data firm Channel Intelligence. See why this may mean a move to the marketplaces for Google Shopping.

Williams-Sonoma Tops Mystery Shopping Study  Feb 14, 2013 1:09 PM By Daniela Forte

Williams-Sonoma top the list for the e-tailing group’s 15th Annual Mystery Shopping Study For the Fourth Quarter of 2012. The e-tailing group released their Customer Experience Index results this week. Williams-Sonoma was followed by Nordstrom and Amazon in the top three.

Using Facets to Improve Customer Experience  Feb 14, 2013 11:38 AM By MCM staff

In this video taken during a break at IRWD 2013 on Feb. 12, Shaun Ryan, CEO of SLI Systems, and Kevin Metz, Vice president of ecommerce at Caché, talk with Multichannel Merchant’s Tim Parry about how they use facets to improve the overall ecommerce customer experience.

Ebay CEO Says Same-day Delivery Possible  Feb 13, 2013 9:39 AM By Erin Lynch

Ebay’s CEO John Donahoe said during the Goldman Sachs Technology and Internet Conference that he believes the ecommerce company can provide same-day delivery at scale. Donahoe said it can be done in a similar to the way the on-demand private driver company Uber conducts its business where private driving companies attempt to outbid each other for fares.

American Express Syncs with Twitter to Unlock Ecommerce Experience  Feb 12, 2013 3:26 PM By Daniela Forte

American Express announced in a release that Twitter followers of the credit card company can turn certain hashtags into online purchases.

Clarks Americas Teams Up With Invodo Video Solutions for Best In-Store Experience  Feb 12, 2013 10:08 AM By Daniela Forte

The global shoe designer and retailer Clarks Americas teams up with Invodo Video Solutions to further expand their online channel to create the best in-store experience. The videos engage consumers, drive purchases and its content demonstrates value. The benefits of the video creates a unique shoe shopping experience tailored for each consumer’s lifestyle.

B2B Tech Videos Can Help Boost Sales  Feb 07, 2013 2:50 PM By Erin Lynch

According to research conducted by IDG Research Services, 95% of B2B tech buyers watch tech-related videos and those views have a direct correlation to purchasing behaviors. In this infographic from IDG, you will learn more about this demographic and the actions they take after viewing. You will also learn the top five reasons why B2B buyers watches tech videos.

Zappos Sees 85,000 Site Visits After Facebook Activity  Feb 06, 2013 2:47 PM By Erin Lynch

After teaming up with Kenshoo Social, a social marketing platform, to create an integrated Facebook marketing campaign, online retailer, Zappos, generated approximately 85,000 visits to its website in just two months.

Ecommerce Sales Topped $1 Trillion Globally in 2012.  Feb 06, 2013 11:10 AM By Daniela Forte

Ecommerce sales in B2C have soared to new heights in 2012. According to eMarketer.com, ecommerce sales topped $1 trillion for the first time. The B2C sales grew from 21.1% last year to $1 trillion.

Studies Show Free Shipping is a Big Consumer Perk  Feb 06, 2013 10:51 AM By Erin Lynch

With 57% of adults shopping with retailers that offer free shipping, and 27% add unplanned items to their cart in order to meet free shipping thresholds, according to Forrester, it clear that free shipping is a major trend in the industry and will probably only get bigger.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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