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Ecommerce ARCHIVE

Amazon Opens First Contact Center in Kentucky  Aug 19, 2013 2:02 PM By Erin Lynch

Amazon has opened an 80,000 square-foot contact center in Kentucky this month and while the customer service center is the first of its kind there, it joins four other fulfillment centers across the Bluegrass State.

5 Tips on Harnessing the Power of Big Data  Aug 19, 2013 11:31 AM By Erin Lynch

When it comes to big data, some online retailers believe the more data collected the better the return. However, studies have shown that it’s not the size of the data you collect that makes you successful, it’s what type

Walmart Grows Ecommerce 30% in Q2  Aug 19, 2013 10:25 AM By Daniela Forte

Ecommerce sales grew more than 30% globally for big-box chain Walmart in the second quarter of fiscal year 2014, according to a recent earnings call transcript.

B2B Social Media is Not Dead  Aug 14, 2013 4:44 PM By Erin Lynch

Contrary to popular belief, social media in the business-to-business community is not dead. In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.

Yankee Candle Sees Crosschannel Customers  Aug 14, 2013 3:08 PM By Daniela Forte

Consumers of Yankee Candle are using multiple devices when they are considering purchasing a product.

Give The Consumers What They Want: Video  Aug 14, 2013 11:08 AM By Daniela Forte

What merchants are offering with product videos and what shoppers are expecting may be two different things.

Mastering Mobile Email Part 2: Crosschannel Integration  Aug 13, 2013 4:55 PM By Erin Lynch

Mastering the art of the mobile email, whether it’s done on a tablet or a smartphone, can be tricky since there are so many distractions such as social media sites, text messages, and phone calls, that might compete with your message. So, how can you make sure your email stands out? It all comes down to crosschannel optimization.

NRF Says July Retail Sales Were a Mixed Bag  Aug 13, 2013 12:15 PM By Erin Lynch

The back-to-school season might have helped boost retail sales, according to the National Retail Federation, as clothing, sporting goods, and books saw an increase in July.

Rakuten to Add PopShops to Its Portfolio  Aug 12, 2013 4:27 PM By Erin Lynch

Rakuten has entered into an agreement to acquire PopShops, a Seattle-based data and analytics company, for an undisclosed amount of money.

What Will Amazon Collections Mean For Merchants?  Aug 12, 2013 4:26 PM By Daniela Forte

I recently found out about Amazon Collections and thought it was another great concept for Amazon to take part in. I personally spend a lot of my free time on the Amazon site looking for products, comparing prices with other major retailers or simply looking through the book section for new releases and New York Times Best Sellers.

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