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MULTICHANNEL MERCHANT » ECOMMERCE
With U.S. ecommerce sales surpassing the $200 billion mark and projections of continued double-digit growth, it is increasingly important that multichannel retailers develop a process to integrate these channels and manage fulfillment efficiently and effectively. However, many retailers are busy on the front end optimizing their websites and stores.
Ship-to-store gives the consumer options. It makes life easier for those who don’t want to pay shipping and handling charges and is a big part of the ominchannel world consumers are taking part in when they are shopping.
Fraud is a major focus for today’s retailers. Not only will it affect your company’s bottom line, but if not handled correctly, can impact your customer’s trust in your brand.
Even with the rise of IP-based messaging apps such as iMessage, WhatsApp and Just.me, SMS remains ubiquitous largely because of its interoperability. It doesn’t suffer from the device and operating system fragmentation that beset the messaging apps. So, even though the IP-based apps are expected to catch up with their older cousin this year, SMS […]
The launch of AmazonSupply last April was touted by some industry experts as a win for B2B brands eager to claim their share of the online marketplace.
Shopping online is more popular than ever with consumers. Unfortunately, based on a 2012 LexisNexis “The True Cost of Fraud Study,”
A recent study by Flurry showed that consumers’ use of various apps have increased by 132% over the course of a year.
Five short years ago, brick-and-mortar stores were pumping away quite solidly. Sure, they were feeling some of the changes that ecommerce and a little mobile shopping brought on, but it was hardly the explosion that we are seeing today. Here we take a look at three trends retailers should be aware of, along with the […]
In light of last week’s recall of yoga pants made in Taiwan and distributed by Lululemon Athletica, World of Leggings CEO Danny Alex is emphasizing “Made in the USA” as a part of its merchandising strategy.
That content, when presented clearly and purposely when requested by the consumer can be a powerful driver of sales. The more elaborate the content, the more it engages consumes and leads to higher sales.
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