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Not only is the Google PLA now the default format for Google Shopping; it has also become a standard ad format on the main Google search results pages for product related searches. Here’s how Google, in an effort to increase ad relevance for product related searches, now identifies what it thinks are searches for products using PLAs to deliver ads that contain pictures and prices.
One way to get more mileage out of your email outreach is to improve event-based email marketing. As with personalization and segmentation, even if your resources are limited you can start with a these three types of triggers.
Online giant Amazon.com launched Amazon Wine on Thursday
This holiday season, it will be more important than ever for businesses to be
Luxury retailer Neiman Marcus has extended its ecommerce reach to more than 100 countries, thanks to a partnership with FiftyOne Global Ecommerce. John Koryl, president of Neiman Marcus Direct, said the partnership with FiftyOne allows Neiman Marcus to
Hurricane Sandy has halted all online transactions at Flaghouse, a supplier of physical education, recreation, and therapy goods to professionals, since power has been knocked out at its Hasbrouck Heights, N.J. office.
The holiday season is nearly upon us, and consumers aren
While it may seem that growing your subscriber lists by any means possible is a good goal, in reality, a focused approach is best. To build your subscriber list organically and methodically across touchpoints, consider the following strategies.