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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

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Ecommerce ARCHIVE

The Shopping Habits of the B2B Buyer  Jun 19, 2013 4:03 PM By Erin Lynch

When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.

Men’s Wearhouse Fires Executive Chairman Zimmer  Jun 19, 2013 12:35 PM By Erin Lynch

While George Zimmer was able to guarantee the likeability of the suits at Men’s Wearhouse, he wasn’t able to guarantee his job as the Executive Chairman. The retailer announced his termination this week.

Amazon Launches Gift Card Program with Facebook  Jun 19, 2013 11:55 AM By Erin Lynch

Amazon has teamed up with Facebook and launched a new program that allows users of both services to band together to surprise friends on their birthday with an Amazon gift card.

Online Shoppers Need to be Nudged  Jun 19, 2013 6:37 AM By Tim Parry

In this video taken at IRCE 2013, SeeWhy’s Charles Nicholls talks about how proper remarketing can nudge the customer, and remind her to complete the transaction.

Destination Determines Favorite Shippers in B2B World  Jun 18, 2013 4:14 PM By Erin Lynch

When it comes down to which parcel shipping carrier is a favorite in the B2B world, the answer might as well be, “domestic shipper or international shipper?” according to findings from Multichannel Merchant’s MCM Outlook 2013.

Study Finds Half of B2B Buyers Have Used Amazon Supply  Jun 18, 2013 12:00 PM By Multichannel Merchant Staff

Acquity Group has found that business-to-business buyers are willing to stray from their current supplier and make purchases from Amazon Supply not just based on price, but also based on convenience and overall online experience.

5 Misconceptions About the Marketplace Fairness Act  Jun 18, 2013 11:05 AM By Daniela Forte

While many businesses small and large are talking about and worrying about the Marketplace Fairness Act (MFA), what do you really know about it?

Small Merchants Strike Out with Mobile Optimization  Jun 18, 2013 10:51 AM By Erin Lynch

While mobile traffic is becoming a major player when it comes to ecommerce, nearly half of the small retailers out there are unaware of exactly how much traffic is coming from smartphones or tablets.

RetailMeNot Files for $230 Million IPO  Jun 17, 2013 8:43 PM By Multichannel Merchant Staff

RetailMeNot announced Monday that it has filed a registration statement with the Securities and Exchange Commission for a proposed initial public offering of its Series 1 common stock.

Performance Testing Key to Cyber Weekend Success  Jun 17, 2013 7:57 PM By Tim Parry

Want to get your site ready for the Holiday season? Test, test and test.






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