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This holiday season and continued into 2013 could be the year to execute sophisticated target campaigns. But what if you are a family-driven brand worried about protecting your image? Here are four tips that you can take in order to protect your online reputation while reaping the rewards of automation.
Multichannel Merchant Associate Editor Erin Lynch details her experience of returning an in store item after a mobile purchase on Cyber Monday using Old Navy
Though the clock is ticking on holiday shopping this year, retailers still have time to make the season brighter and improve the playbook for 2013. As demonstrated by the sales successes of Thanksgiving Day and Cyber Monday, the savviest retailers will be those that leverage advanced tools for managing paid search, mobile and PLA campaigns.
While a new report revealed that Apple, Best Buy and Kohl
Green Monday (Dec. 10) reached $1.275 billion in spending, up 13 percent vs. last year and ranking as the third heaviest online spending day for the season-to-date after Cyber Monday ($1.465 billion) and Tuesday, Dec. 4 ($1.362 billion), according to figures released by online measurement service comScore.
In order to keep customer retention, retailers need to focus on customer satisfaction. As retailers become more global, it
Knotice has released its annual mobile and tablet email survey, which revealed that during Cyber Week 46.76% of all emails opened from retailers were done so on a mobile device. The report also states that overall the mobile open rate during that week jumped to 50% over last year.
Photos of Amazon
. As holiday shopping kicks into full gear, there
Online shoppers have spent $26.6 billion to date this holiday season, according to comScore, marking a 13% increase versus the corresponding days last year. The most recent week saw three individual days eclipse $1 billion in spending