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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Shoppers Prefer Sites with Live Chat  May 20, 2013 8:14 PM By Erin Lynch

Shoppers want a site to be highly optimized, they want shipping to be fast, and now they want immediate interaction with the contact center. This is why it is more important than ever for your site to offer live chat.

SLI Systems to Go Public  May 20, 2013 7:29 PM By Erin Lynch

The site search provider SLI Systems has announced plans to proceed with an initial public offering in its home country of New Zealand.

Neiman Marcus to Close Operations in China  May 20, 2013 6:35 PM By Erin Lynch

Neiman Marcus has notified its suppliers that it will be closing its Chinese warehouse citing a change in business model.

Measuring Your Mobile Campaigns Beyond the Open Rate  May 20, 2013 3:22 PM By Brendan O'Kane

Recognizing the need to be where consumers are, many multichannel merchants are rushing to roll out mobile campaigns, with mobile marketing budgets increasing overall as a result.

Get a Jump Start on Your Site Testing  May 20, 2013 2:56 PM By Mark Simpson

Are you thinking about making changes to your ecommerce site but not sure if right before the holiday rush is a good idea? Those preparations won’t require much of you, they won’t disrupt your marketing and IT operations, and the benefits can be huge.

Don’t Let Disengaged Subscribers Become Inactive  May 20, 2013 2:35 PM By Jim Davidson

There is a phase between a period of being an active subscriber and totally checking out. Customers in this phase are disengaged subscribers who show less interest in your brand but may still be opening or clicking in your emails. Here are a few ways to get them back.

Use Site Search to Improve the Mobile Experience  May 20, 2013 2:21 PM By Terry Costa

Site search can play a lead role in creating a satisfying experience for the mobile shopper, here are some tips to help you create a search experience that enhances your mobile storefront.

Site Search: Leading the Customer to Purchase  May 17, 2013 6:56 PM By Erin Lynch

Like it or not, when a visitor heads to your site they are most likely there to browse, which is why it’s important for retailers to give shoppers what they want, the quickest way possible.

Mother’s Day Online Spending Jumps 15%  May 16, 2013 8:26 PM By Erin Lynch

Mobile commerce helped Mother’s Day online spending rise by 15% compared to 2012, according to an infographic from IBM.

How to Snag the Mobile Shopper  May 16, 2013 7:22 PM By Erin Lynch

While more and more consumers are researching products and comparing prices on their mobile devices most showroomers are not using their device to finalize a purchase.






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