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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

ComScore Says Online Holiday Spending Up 14%  Dec 05, 2012 10:13 PM By MCM staff

For the holiday season-to-date $21.4 billion has been spent online, marking a 14-percent increase versus the corresponding days last year. The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.46 billion.

Holiday Shopping Gone Mobile  Dec 05, 2012 12:34 AM By MCM staff

Mobile purchasing for this holiday season is projected to constitute a greater percentage of online spending than ever before

Study Finds 82% of Top 50 Retailers Have Basic Mobile Offerings  Dec 04, 2012 11:12 PM By MCM staff

Acquity Group Study Finds 82% of Top 50 Retailers Have Basic Mobile Offerings; Only 10% Bring Digital Experience In-Store (via PR Newswire) CHICAGO, Dec. 4,

3 Ways to Merchandise via Site Search  Dec 04, 2012 8:22 PM By Terry Costa

Site search might be one of the most important tools on your site to land a customer, especially during the holiday season. Here are three things you can do right now to land that sale.

Putting Customer Lifetime Value to Work for Your Company  Dec 04, 2012 8:02 PM By Dan Roitman

Is your marketing campaign focusing solely on dollars spent versus dollars earned? If so, you could be leaving out a very important part of your business plan: the customer lifetime value. Here are a few tips on how crosschannel merchants are putting the lifetime value to work.

Improve Conversions by Enhancing Product Videos  Dec 04, 2012 7:20 PM By Dr. Melody King

When it comes to product videos, it cannot be a

5 Tips to Turn Showrooming Consumers into In-store Customers  Dec 03, 2012 11:47 PM By Larry Freed

The proliferation of mobile devices brings many benefits and opportunities, but it also has given rise to an unprecedented challenge for retailers: that competition can be ever-present and just one click away. So, as a retailer, how can you vanquish this third wheel and tap into the power of mobile to keep your shoppers engaged and loyal to your brand?

Small Business Saturday Not Big for Ecommerce  Dec 03, 2012 10:28 PM By MCM staff

According to the National Federation of Independent Business, shoppers shelled out $5.5 billion with independent merchant stores on Small Business Saturday. Although some retailers reaped the benefits, many online retailers are wondering when they will feel the trickle down effects of the new shopping holiday.

How Cross Channel is Crossing Over  Dec 01, 2012 10:30 AM By MCM staff

Entrants for the 27th MCM Awards showed us that reaching out to your customers is no longer about catalogs and websites. It

Herschell Gordon Lewis’s Annual Best and Worst Catalog and Ecommerce Copy  Dec 01, 2012 10:30 AM By Herschell Gordon Lewis

Printed catalogs seem to be a threatened species. The fittest do survive and, in fact, thrive. Many others thrive as online catalogs. So that




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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