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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Ecommerce Could Grow up to 12% in 2013  Jan 28, 2013 10:48 AM By MCM staff

 

4 Customer Service Metrics for the Contact Center for 2013  Jan 27, 2013 8:55 AM By MCM staff

 

Facebook Referrals Finally Spark Ecommerce Holiday Shopping  Jan 22, 2013 11:57 AM By MCM staff

 

How Targeted Media Helped Acer Increase Sales 138%  Jan 22, 2013 11:37 AM By MCM staff

Computer hardware and technology provider Acer America was looking for new ways to reach customers at touch points outside of its own ecommerce site to promote their new TimelineX notebook family, and increase awareness and sales. Here’s how Acer worked with HookLogic to increase sales via Staples.com 138%.

7 Ecommerce Video Predictions for 2013  Jan 19, 2013 3:10 PM By MCM staff

 

More Luxury Shoppers Use Mobile, But Are Harder to Please  Jan 17, 2013 9:19 AM By MCM staff

Luxury shoppers are more likely to use mobile channels when shopping but are slightly less satisfied with ecommerce overall, according to the recently released Luxury E-Retail Satisfaction Index by customer experience analytics firm ForeSee.

Join us for the 2013 Operations Summit Conference  Jan 16, 2013 12:22 PM By MCM staff

Direct-to-customer merchandise sales are skyrocketing. Whether you sell to consumers or businesses, your direct-to-customer sales will be a crucial part of future growth and strategy. Which is why we are inviting you to attend the only conference exclusively about ecommerce and catalog operations & fulfillment: the 2013 Operations Summit.

Lundgren Says States Will Benefit from Online Sales Taxes  Jan 15, 2013 1:31 PM By Tim Parry

Macy’s president and CEO Terry Lundgren says he doesn’t know when it will happen or how. But ultimately, he believes every consumer – and ecommerce merchant – will have to pay an online sales tax.

Digital Lessons Learned in Holiday 2012  Jan 15, 2013 12:13 PM By MCM staff

ForeSee Results president and CEO Larry Freed (left) discusses lessons retailer learned about the digital consumer during the 2012 holiday season. Multichannel Merchant senior content manager Tim Parry conducts the interview.

Boost YouTube “Watch Time” with User-Generated Video  Jan 14, 2013 10:10 AM By Dr. Melody King

Your site visitors like to see what other shoppers are saying about your products, since they’re theoretically honest opinions coming from outside the business. User-generated videos are usually informative and often funny, which can compel viewers to stay tuned longer. To leverage this approach, you need to encourage customers to submit their own videos to your YouTube channel and your website, and you need to manage this content effectively.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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