MULTICHANNEL MERCHANT » ECOMMERCE
Nearly 20% of social consumers are now using social networks as their core navigation tool. Rather than using search engines or content hubs such as Microsoft or Yahoo, these consumers are looking for content within social networks and clicking from there. Here’s what that trend means for e-commerce.
While there are some benefits to learning from mobile commerce trendsetters, businesses serious about embracing new technology and attracting next generation consumers need to act now to diversify their multichannel sales strategies by testing the mobile commerce waters.
If the landing page your customers are directed to isn
Most people hope for a fat wallet provided it’s stuffed with cash but BigSkinny.net is all about streamlining the wallet situation. The company, which
To get a bigger piece of the e-commerce pie, more merchants are offering alternative payment methods. According to the 2009 fourth-quarter mystery shopping
While rank is certainly important in search engine optimization, it is not the only or even best indicator of SEO success anymore. So why do so many companies
You already know that credit cards aren
To understand and impact cart abandonment, retailers should first research their customer
A personalized product recommendation on an e-commerce site can be like that candy bar rack at a checkout aisle. If the product is there, and it piques the buyer’s interest, then the items per transaction may grow. Here’s Chip Overstreet, vice president/marketing of MyBuys, demonstrating the use of personalized product recommendations on the Wine Enthusiast e-commerce site.
This month, Sherry Chiger, the new editor of the E-mail Essentials e-newsletter (and MCM editor ar large), takes to the Big Fat Marketing Blog to dish