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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

How Cross Channel is Crossing Over  Dec 01, 2012 10:30 AM By MCM staff

Entrants for the 27th MCM Awards showed us that reaching out to your customers is no longer about catalogs and websites. It

Herschell Gordon Lewis’s Annual Best and Worst Catalog and Ecommerce Copy  Dec 01, 2012 10:30 AM By Herschell Gordon Lewis

Printed catalogs seem to be a threatened species. The fittest do survive and, in fact, thrive. Many others thrive as online catalogs. So that

How to Design Email for Mobile Users  Dec 01, 2012 10:30 AM By MCM staff

If your ecommerce site is not ready for your mobile customers, chances are your emails are not there yet, either. To help remedy that problem,the editorial staff of Multichannel Merchant has compiled the following tips to get your email marketing messages ready for your mobile customers.

Sears Optical Launches Online Boutique With Kardashian Kollection Eyewear  Dec 01, 2012 4:31 AM By MCM staff

Sears Opticals’ Kardashian Kollection Eyewear is inspired by Kim, Kourtney and Khlo

Kalio Clients See 92% Increase in Holiday Traffic from Mobile Devices  Dec 01, 2012 4:25 AM By MCM staff

Kalio, Inc., a SaaS-based e-commerce provider focused exclusively on the needs of mid-sized retailers, today announced record results for its merchants during “Cyber Five,” which spans Thanksgiving Day through Cyber Monday.

Shopatron Clients Report 59% Cyber Weekend Growth  Nov 29, 2012 4:28 PM By MCM staff

Shopatron reported an astounding 59% increase in orders for its clients between Black Friday and Cyber Monday compared to the same days last year. But those may not be the most impressive numbers for the popular online shopping weekend. More impressive was the growth of mobile sales on Shopatron’s retail-integrated order management platform, generating 161% more orders on Black Friday and Cyber Monday than in 2011 and accounting for about 15% of total client sales.

Adlucent Clients Report Record Paid Search Numbers  Nov 29, 2012 4:22 PM By MCM staff

Across Adlicent’s client base, year-over-year revenue skyrocketed 72% on Black Friday with an 18% increase in spend. On Cyber Monday, year-over-year revenue surged 41% while spend increased by 19%.

Amazon, Nordstrom, L.L. Bean, Zappos Top Online Shopper Satisfaction Study  Nov 29, 2012 4:11 PM By MCM staff

The “2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape,” a study of online shopper satisfaction, found that a majority of online U.S. adults are satisfied with the overall online shopping experience. Here’s why Amazon topped the list of 14 retailers.

Wayfair.com Sees 60% Increase in Cyber Monday Sales  Nov 28, 2012 12:40 AM By MCM staff

Wayfair.com reported record Cyber Monday sales at $6.4 million, a 60% increase in year over year growth. The company exceeded $16 million in sales over the long holiday weekend from Thanksgiving Day through Cyber Monday, with a 75% increase in percentage of revenue from mobile. Branded search was up by 117% on Monday, a direct result of the company’s television advertising campaign that kicked off in September.

5 Tips to Optimize Your Shopping Cart  Nov 27, 2012 9:18 PM By Mark Simpson

Nearly 65% of ecommerce shopping carts go unclaimed for various reasons: high shipping costs, confused messaging, distracting pop-ups, repetitive forms, or perhaps merely a desire to virtually




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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