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MCM OUTLOOK 2015: ECOMMERCE

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MCM Outlook: 2015 Report: Ecommerce
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ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

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Ecommerce ARCHIVE

My Teleflora Experience  Oct 02, 2013 11:21 AM By Daniela Forte

I recently had to order flowers online for a wake I was attending, and after the order was all said and done, I realized I had forgotten to put everyone’s name on the card.

TruST Outlines Potential Cost of Marketplace Fairness Act  Sep 26, 2013 1:30 PM By Erin Lynch

While some merchants say the Marketplace Fairness Act could put them out of business, one industry expert shared his thoughts on what the true cost the MFA will be for retailers.

Shaky Consumer Confidence Could Affect Seasonal Hiring  Sep 25, 2013 2:06 PM By Erin Lynch

Even though merchants are gearing up for the additional hiring of seasonal employees this holiday, a new report has found that “shaky” consumer confidence and an increased in efficiencies in the retail space could prevent seasonal hiring from hitting the great heights it did in 2012.

Harry & David Adds Wine to its Inventory  Sep 25, 2013 11:51 AM By Daniela Forte

As part of a natural progression, Harry & David expanded its inventory to include wine. See what Harry & David has planned for its new addition.

Lands’ End Makes Online Shopping Seamless for International Customers  Sep 24, 2013 2:51 PM By MCM Staff

Lands’ End is working with Borderfree to provide an easier and more efficient online shopping experience for its international customers. See Lands’ End’s plans going forward.

Six Action Items to Improve Customer Experience  Sep 24, 2013 10:47 AM By Debra Ellis

Customers are more empowered than ever before. They can easily access information to make better buying decisions, shop with companies around the globe, and share their experience with millions. They can do all of this without leaving their easy chair. Here are six ways to improve the customer experience.

How to Handle Subscription Renewals  Sep 24, 2013 10:33 AM By Craig Vodnik

With the maturation of SaaS products, digital content paywalls and downloadable software products, there is even more demand for improved multi-period subscription billing. See the different options for subscription renewals.

Top 5 User Testing Tips for Shopping Cart Success  Sep 21, 2013 4:26 PM By Darrell Benatar

Usability testing can help store owners improve their shopping carts to eliminate any anxiety or confusion throughout the checkout process and lead customers seamlessly through the conversion funnel. To help owners utilize usability testing to beat the shopping cart abandonment average, we’ve pulled together this list of the top five user testing tips for ecommerce.

TruST Seeks Catalog Shoppers Input on Marketplace Fairness Act  Sep 20, 2013 12:46 PM By Erin Lynch

The True Simplification of Taxation, also known as TruST, is asking millions of catalog shoppers to let the House Judiciary Committee know how the passing of the Marketplace Fairness Act could affect them as shoppers.

Kohl’s Expects to Hire 50,000 Holiday Employees  Sep 19, 2013 1:39 PM By Erin Lynch

In anticipation of the upcoming holiday shopping season, Kohl’s announced that it will hire 50,000 seasonal employees nationally in various in-store, distribution center, and customer service positions.






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