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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

How to Make Your Packaging Products Reorder-friendly  Jan 30, 2013 9:28 AM By MCM staff

In marketing, emphasis is often placed on the initial efforts to get a customer interested in a product or service. This is a natural part of the sales cycle, of course, but it tends to overshadow the very important aspect of repeat business and the contribution it makes to overall success. Here’s why giving your customers the tools to easily return and purchase additional units of what your business offers is actually just as important as the advertising that brought them to you in the first place.

Amazon Grew Net Sales 27% in 2012  Jan 29, 2013 7:10 PM By Tim Parry

Amazon.com’s net sales increased 27% to $61.09 billion for the year ending Dec. 31, compared with $48.08 billion in 2011. Excluding the $854 million unfavorable impact from year-over-year changes in foreign exchange rates throughout the year, net sales grew 29% compared with 2011.

Why Your CMO Needs to Guide Your Ecommerce  Jan 28, 2013 3:08 PM By Mark Simpson

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The question is: who inside the company can embody these traits and help the CEO rule the roost?

Ecommerce Could Grow up to 12% in 2013  Jan 28, 2013 10:48 AM By MCM staff

 

4 Customer Service Metrics for the Contact Center for 2013  Jan 27, 2013 8:55 AM By MCM staff

 

Facebook Referrals Finally Spark Ecommerce Holiday Shopping  Jan 22, 2013 11:57 AM By MCM staff

 

How Targeted Media Helped Acer Increase Sales 138%  Jan 22, 2013 11:37 AM By MCM staff

Computer hardware and technology provider Acer America was looking for new ways to reach customers at touch points outside of its own ecommerce site to promote their new TimelineX notebook family, and increase awareness and sales. Here’s how Acer worked with HookLogic to increase sales via Staples.com 138%.

7 Ecommerce Video Predictions for 2013  Jan 19, 2013 3:10 PM By MCM staff

 

More Luxury Shoppers Use Mobile, But Are Harder to Please  Jan 17, 2013 9:19 AM By MCM staff

Luxury shoppers are more likely to use mobile channels when shopping but are slightly less satisfied with ecommerce overall, according to the recently released Luxury E-Retail Satisfaction Index by customer experience analytics firm ForeSee.

Join us for the 2013 Operations Summit Conference  Jan 16, 2013 12:22 PM By MCM staff

Direct-to-customer merchandise sales are skyrocketing. Whether you sell to consumers or businesses, your direct-to-customer sales will be a crucial part of future growth and strategy. Which is why we are inviting you to attend the only conference exclusively about ecommerce and catalog operations & fulfillment: the 2013 Operations Summit.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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