MCM Growing Global

Subscribe


 

MCM OUTLOOK 2014: ECOMMERCE

Download this exclusive research report to help you evaluate, benchmark and plan your digital strategies.

MCM Outlook: 2014 Report: Ecommerce
Exclusive research downloads from the editors of Multichannel Merchant..

ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

Subscribe to MCM Tuesday/Thursday

Ecommerce ARCHIVE

Mobile Marketing Set to Hit $400 Billion by 2015  May 09, 2013 3:56 PM By Erin Lynch

The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion representing an annual growth rate of 52%.

Consumers Want Customized In-Store Experience Over Online Shopping  May 09, 2013 3:49 PM By Erin Lynch

More than two-thirds of Americans prefer to shop in traditional, brick and mortar stores than online commerce sites, according to a recent survey. The survey found that shoppers gravitate towards retail locations that offer customized shopping experiences.

How Mobile is Being Used In Store  May 09, 2013 2:28 PM By Erin Lynch

Like it or not, mobile is a major shopping tool for consumers inside the traditional bricks-and-mortar store. But mobile is now playing a major role in the eyes of the shopper even before the step foot in-store.

Target Unveils Cartwheel on Facebook  May 08, 2013 8:29 PM By Erin Lynch

Target is attempting to do what so many ecommerce companies have been trying to do but failed: turning Facebook followers in Facebook buyers.

5 Ways to Make Your B2B Social Media Posts Stand Out  May 08, 2013 6:49 PM By Erin Lynch

The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are 5 tips on jump starting your social media strategy.

The Power of SMS Marketing  May 08, 2013 6:08 PM By Erin Lynch

When it comes to reaching out to the consumer and getting them to act, it appears that SMS marketing maybe the trick.

Reaching the Customer through Personalization  May 08, 2013 3:23 PM By Erin Lynch

When it comes to marketing your brand, the old way of mass marketing is being taken over by personalizing the consumer experience. Customers no longer want generic offers or generic emails. Bottom line: consumers want to be courted as individuals.

Omnichannel, In Store Data, and Mobile Are Retailers Top Priorities  May 08, 2013 2:37 PM By Erin Lynch

In a challenging time for retail, many brick-and-mortar merchants are seeking to transform themselves into more effective selling and customer service organizations – with technology playing a central role in this process.

Which Ecommerce Platform is Right for You?  May 08, 2013 1:48 PM By Erin Lynch

When it comes to ecommerce, the possibilities are endless when choosing the right platform for you site. In this infographic Brightpearl compares the biggest names in the platform world and lays out the pros and cons.

How to Deliver Tailored Mobile Marketing Campaigns  May 07, 2013 7:37 PM By Erin Lynch

A new report from Econsultancy shows that very few marketers are coming through when it comes to customer’s expectations of a personalized mobile experience. In this new infographic from ExactTarget you will learn about the current state of personalization in digital marketing and how to deliver more tailored mobile campaigns.






© 2015, Access Intelligence, LLC. All rights reserved.