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MCM OUTLOOK 2015: ECOMMERCE

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MCM Outlook: 2015 Report: Ecommerce
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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Report: Email Marketing Takes a Dip while Tablet Use Jumps  Sep 13, 2013 10:52 AM By Erin Lynch

If the forecasting of a recent Monetate report is accurate, marketers might want to revise their ecommerce email plan since its influence rate is starting to dip with consumers. But the forecast isn’t all bad news, according to the report, not only is social traffic on the rise for consumers but tablets should outpace smartphones this year.

Addressing the Brick-and-Mortar Blind Spot  Sep 10, 2013 11:50 AM By Ralph Crabtree

Here’s the challenge: no clicks are generated when a brick-and-mortar shopper steps into a store or stops at a display, and data capture is not simple or straightforward. How do retailers address this?

The Great Expectation of Customer Service  Sep 10, 2013 11:37 AM By Erin Lynch

A recent survey of 6,000 online shoppers has found that the number one most important factor when it comes to defining and offering a positive ecommerce shopping experience all comes down to customer service. So what can you do to improve your online shopping experience? It’s all about contact options such as live chat, click-to-call, and video chat in the contact center.

Stein Mart’s Ecommerce Launch Faces Fulfillment Hurdles  Sep 10, 2013 10:51 AM By Daniela Forte

After launching an ecommerce site with hopes of expanding its customer base, Stein Mart may face some fulfillment challenges with the launch.

Keeping a Good Brand Reputation in a Digital World  Sep 09, 2013 9:48 AM By Debra Ellis

The addition of ratings to search results can stop prospective buyers before they visit the website or store. The best marketing message on an optimized website and top notch customer service have no effect if people stay away. Here’s how you can build and manage your company’s reputation.

Stritzke Named President and CEO of REI  Sep 06, 2013 11:08 AM By Erin Lynch

Outdoor apparel and gear retailer, REI, has named Jerry Stritzke as the company’s president and CEO following an extensive national search. Prior to joining REI, Stritzke was the president and COO at Coach but resigned on September 2.

How to Combat the Threat of Showrooming  Sep 03, 2013 3:17 PM By Daniela Forte

Showrooming has been the big catch phrase this year for many crosschannel merchants, but should it be a concern for them? Jim Okamura, managing partner of Okamura Consulting, said in a recent interview at IRCE 2013, that in general it is a threat to most crosschannel merchants.

Lowe’s Completes Acquisition of Orchard Supply Hardware  Sep 03, 2013 2:08 PM By Daniela Forte

Lowe’s Companies announced the completion of its acquisition of Orchard Supply Hardware on Aug. 30. The acquisition, which includes 72 Orchard Supply stores, is valued at $205 million, according to a press release.

The Amazon Warehouse Boom  Aug 30, 2013 12:12 PM By Erin Lynch

Amazon has been making major investments domestically and internationally to its fulfillment operations. In fact, since 2010 alone, Amazon has invested $14 billion in building new warehouses and hiring additional back-end staff all in an effort to bring more products, to more people, the fastest way possible.

5 Ways to Attract the Mobile Shopper  Aug 29, 2013 5:27 PM By Daniela Forte

There are different ways merchants can attract the mobile shopper, but it may take a little work. In a recent interview at IRCE 2013, Ken Burke, founder and executive chairman of Marketlive, offered 5 ways merchants can begin attracting consumers via mobile devices.






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