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Ecommerce ARCHIVE

Shop.org’s 2012 Online Merchandising Workshop: Follow the Tweets Here  Jul 17, 2012 9:44 PM By MCM staff

Shop.org’s 2012 Online Merchandising Workshop is taking place until July 18. Even if you aren’t in sunny San Diego, you can follow along with Multichannel Merchant. Here’s the most-recent tweets from the Online Merchandising Conference.

Google Executive Shares Secret Behind Google Shopping  Jul 15, 2012 11:14 PM By MCM staff

Why is Google phasing out Google Product Listings in favor of the pay-to-play Google Shopping? Jon Venverloh, senior manager of product partnerships at Google, explains why in this video posted to YouTube by Mercent. Venverloh, who begins speaking at the 4:17 mark, says customers will benefit because retailers will have to focus closer on the quality of data they serve up to Google.

How to Prepare Your Site for Google Shopping  Jul 12, 2012 12:46 AM By Andy Dunn

If you

5 Customer Service Tips to Boost Online Sales  Jul 11, 2012 8:14 PM By Wendy Shooster

Brick-and-mortar retailers sell more when they have more staff on the floor to help customers. This also applies in the online environment. Here are five tips to help your customer service boost online sales.

4 Ways to Make Search Results Page More Engaging  Jul 05, 2012 12:40 AM By Terry Costa

The key is to build in features that present more products in a visually appealing way, and allow visitors to see enticing product details without having to click through to a product page. Such enhancements to your search results pages can dramatically improve your chances of turning a browser into a buyer.

6 Tips for Reaching On-The-Go Mobile Customers  Jul 03, 2012 10:50 PM By Millie Park

When it comes to product recommendations on-the-go, retailers need to understand that providing recommendations on smartphones or tablets are hard enough, but delivering a more personalized, engaging experience to consumers soaking up the summer sun is even harder.

Merchants Need to Act on Google Shopping Now  Jun 28, 2012 5:00 PM By Jim Tierney

As Google Product Search morphs into Google Shopping later this year, a pair of industry experts said merchants need to get on board with the changes before they go into effect.

Channel Shifting: How to Optimize Your Marketing Investment  Jun 21, 2012 1:57 AM By Shamez S. Dharamsi

Channel shifting is an old concept which is re-emerging with the advent of new technologies consumers use to interact with brands. Here’s how to optimize your marketing investment.

3 Strategies for Loss Prevention Risk Management  Jun 19, 2012 11:36 PM By Erin Lynch

Retailers are always looking for new ways to combat loss prevention. Here are three tips to help decrease your losses and increase profit.

3 Tips for Addressing Customer Demand for Mobile Experiences  Jun 16, 2012 2:25 AM By Justin Williams

By now, if you




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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