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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Mobile Expected to Skyrocket  May 21, 2013 4:09 PM By Daniela Forte

It is expected that by 2015, mobile internet usage will surpass desktop internet usage. Yesmail Interactive created this infographic displaying how mobile have impacted consumer shopping patterns and the interaction between brands and social media.

Getting Social with Customer Service  May 21, 2013 2:28 PM By Erin Lynch

As ecommerce sellers begin to embrace social media as a way to engage with customers, many are finding it to be a perfect opportunity to also use it as a customer service tool, also known as eServices.

Rodale Launches Eco-Luxury Online Retail Store  May 20, 2013 8:22 PM By Daniela Forte

Rodale Inc., launches its first eco-luxury online retail store specializing in handpicked luxury and sustainably sourced goods, according to a press release. Rodale’s will offer items across most retail categories that include apparel; accessories and beauty; kitchen and garden; fitness; bed and bath; gifts and books and general care.

Shoppers Prefer Sites with Live Chat  May 20, 2013 8:14 PM By Erin Lynch

Shoppers want a site to be highly optimized, they want shipping to be fast, and now they want immediate interaction with the contact center. This is why it is more important than ever for your site to offer live chat.

SLI Systems to Go Public  May 20, 2013 7:29 PM By Erin Lynch

The site search provider SLI Systems has announced plans to proceed with an initial public offering in its home country of New Zealand.

Neiman Marcus to Close Operations in China  May 20, 2013 6:35 PM By Erin Lynch

Neiman Marcus has notified its suppliers that it will be closing its Chinese warehouse citing a change in business model.

Measuring Your Mobile Campaigns Beyond the Open Rate  May 20, 2013 3:22 PM By Brendan O'Kane

Recognizing the need to be where consumers are, many multichannel merchants are rushing to roll out mobile campaigns, with mobile marketing budgets increasing overall as a result.

Get a Jump Start on Your Site Testing  May 20, 2013 2:56 PM By Mark Simpson

Are you thinking about making changes to your ecommerce site but not sure if right before the holiday rush is a good idea? Those preparations won’t require much of you, they won’t disrupt your marketing and IT operations, and the benefits can be huge.

Don’t Let Disengaged Subscribers Become Inactive  May 20, 2013 2:35 PM By Jim Davidson

There is a phase between a period of being an active subscriber and totally checking out. Customers in this phase are disengaged subscribers who show less interest in your brand but may still be opening or clicking in your emails. Here are a few ways to get them back.

Use Site Search to Improve the Mobile Experience  May 20, 2013 2:21 PM By Terry Costa

Site search can play a lead role in creating a satisfying experience for the mobile shopper, here are some tips to help you create a search experience that enhances your mobile storefront.






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