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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Mobile Email Opens Jumps to 50% During Cyber Week  Dec 11, 2012 2:21 AM By Erin Lynch

Knotice has released its annual mobile and tablet email survey, which revealed that during Cyber Week 46.76% of all emails opened from retailers were done so on a mobile device. The report also states that overall the mobile open rate during that week jumped to 50% over last year.

The Massive Scale of Amazon’s Distribution Operations Revealed Through Images  Dec 10, 2012 9:11 PM By Erin Lynch

Photos of Amazon

3 Ways to Protect Your Customers During the Holiday Rush  Dec 10, 2012 8:45 PM By MCM staff

. As holiday shopping kicks into full gear, there

Holiday Shoppers Spent $26.6 Billion Online  Dec 10, 2012 7:06 PM By MCM staff

Online shoppers have spent $26.6 billion to date this holiday season, according to comScore, marking a 13% increase versus the corresponding days last year. The most recent week saw three individual days eclipse $1 billion in spending

ComScore Says Online Holiday Spending Up 14%  Dec 05, 2012 10:13 PM By MCM staff

For the holiday season-to-date $21.4 billion has been spent online, marking a 14-percent increase versus the corresponding days last year. The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.46 billion.

Holiday Shopping Gone Mobile  Dec 05, 2012 12:34 AM By MCM staff

Mobile purchasing for this holiday season is projected to constitute a greater percentage of online spending than ever before

Study Finds 82% of Top 50 Retailers Have Basic Mobile Offerings  Dec 04, 2012 11:12 PM By MCM staff

Acquity Group Study Finds 82% of Top 50 Retailers Have Basic Mobile Offerings; Only 10% Bring Digital Experience In-Store (via PR Newswire) CHICAGO, Dec. 4,

3 Ways to Merchandise via Site Search  Dec 04, 2012 8:22 PM By Terry Costa

Site search might be one of the most important tools on your site to land a customer, especially during the holiday season. Here are three things you can do right now to land that sale.

Putting Customer Lifetime Value to Work for Your Company  Dec 04, 2012 8:02 PM By Dan Roitman

Is your marketing campaign focusing solely on dollars spent versus dollars earned? If so, you could be leaving out a very important part of your business plan: the customer lifetime value. Here are a few tips on how crosschannel merchants are putting the lifetime value to work.

Improve Conversions by Enhancing Product Videos  Dec 04, 2012 7:20 PM By Dr. Melody King

When it comes to product videos, it cannot be a




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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