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MCM OUTLOOK 2015: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Vitamin Shoppe Sees 17% Increase in Ecommerce Sales  Nov 07, 2013 1:08 PM By Erin Lynch

Vitamin Shoppe has announced its preliminary results for the third quarter which ended on September 28. According to the results, total net sales this quarter increased by 14% and ecommerce sales increased by nearly 18% compared to 2012.

Amazon Shares Warehouse Space with Proctor & Gamble  Nov 06, 2013 2:20 PM By Daniela Forte

Since 2010 Amazon has shared warehouse space with Proctor & Gamble, the parent company of such products like Pampers diapers, Bounty paper towels, Tide laundry detergent among others, according to the Wall Street Journal, a move many are saying is a beneficial arrangement for both companies.

Avoiding IT Outages During the Holiday Season  Nov 06, 2013 12:54 PM By Carl Meadows

For online retailers, the holiday selling season is critical to their financial strength and even survival. That’s why it’s imperative to keep your IT operations up and running and to recognize and repel cyber-attackers. While it’s probably too late to take major actions this holiday season, retailers can still take some steps to minimize such disruptions.

7 Ways to Support Your Holiday Sales with Mobile Strategies  Nov 06, 2013 11:38 AM By Matthew David

To successfully integrate mobile strategies into your holiday plan of attack, you must first understand how your customers shop and then strive to make that process quicker, easier, and more efficient. And while retailers have been prepping for months for the upcoming shopping season, there are still steps that can be taken now to ensure success on Black Friday and beyond.

8 Tips for Creating a Better Online Shopping Experience This Holiday  Nov 05, 2013 6:11 PM By Brian Rogers

Black Friday and Cyber Monday are quickly approaching and how you handle your website this season could make or break your holiday sales. Here are eight tips that will help you make smart marketing decisions such as real-time web personalization that will help create a better online experience for your customers through this joyful yet stressful time of year.

Google Study Reveals Internet is Top Choice Among Shoppers this Holiday Season  Nov 05, 2013 4:07 PM By Daniela Forte

A Google study reveals that the internet is the top resource for many shoppers this holiday season. Smartphones will be the device of choice, online marketing will influence holiday shopping, and cross-screen shopping will be a big deal.

Amazon Ramping Up Its Distribution Centers  Nov 04, 2013 3:33 PM By Erin Lynch

Amazon is once again flexing its fulfillment muscle by announcing plans to add new fulfillment centers throughout the United States in Southern California, Wisconsin and Maryland.

How to Make Your Ecommerce Site SEO-friendly for an International Audience  Nov 02, 2013 9:49 PM By Christian Arno

Ecommerce is a global phenomenon and allows you to reach out to new markets irrespective of language and geographical barriers. If you want to capitalize on international sales, it’s important to optimize your site for international audiences and localized search results.

5 Common Human Errors in Ecommerce Usability  Oct 31, 2013 12:25 PM By Jeannie Walters

When rolling out a new or refreshed ecommerce platform, it’s important to receive the “All Ok!” from Quality Assurance testers.

Forrester Study Shows B2B Ecommerce and Mobile a Must  Oct 31, 2013 10:41 AM By Tim Parry

A profound shift in customer behavior from offline to online channels is fundamentally changing the way in which B2B merchants interact with, sell products and services to, and build loyalty with their B2B customers, according to a Forrester study commissioned by ecommerce solutions provider hybris. The study says that new online driven and omnichannel-centric paradigm […]






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