Video: Shoring-up Paid Search and Syndication for the Holidays

Sep 29, 2011 11:56 AM, By Tim Parry

Bright Cloud Marketing president Karen Crist talks about why merchants need to get their paid search and comparison shopping engines ready for the holiday season, and how to use analytics to make the holiday a happy one. If you are a merchant, you need to clearly and constantly communicate with your outsourced providers.