As businesses examine their physical and digital strategies, Pitney Bowes says personalization and hyper-localization will drive explosive growth in global commerce.
As cross-border ecommerce becomes more mainstream, consumers are becoming savvier. Retailers and marketplaces must continuously improve the global consumer experience, but shopping experiences across the world are not all the same.
The challenge facing retailers is to create deeper, more personalized localized experiences that resonate with consumers from varying countries and regions.
To make international purchases not only possible, but probable, retailers must deliver what their global consumers want, while also taking into account how they like to shop.