Pier 1 Imports’ digital footprint has grown rapidly in the last five years and during the first quarter, sales totaled $99.3 million, representing a year-over-year growth of 23%. Ecommerce represented approximately 24% of net sales in the first quarter, compared to 19% of net sales.
“We are exploring opportunities to leverage the solid foundation we have in place and to build the stead momentum we’ve gained in the last five years,” said Alasdair James, president and CEO of Pier 1 Imports during an earnings call. “In the coming months we will be further exploring and testing enhancements that we believe will see us accelerate sales growth in this area.”
James said the key areas the company plans to focus on include increasing its assortment breadth and using machine learning tools to better target its promotional investments to customers.