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Ratings/Reviews ARCHIVE

Online Retailers Lose Sales Through Irrelevant Promotions  Nov 16, 2014 7:31 AM By MCM Staff

As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking. Here’s a look at why 74% on online retailers fail to build customer relationships that drive repeat purchases.

How Product Reviews Can Benefit Retailers  Oct 06, 2014 11:12 AM By Daniela Forte

Matt Moog, CEO of ratings and reviews software company Power Reviews said product reviews help drive traffic to a website, helps increase conversion of people once they get to the website, and is one of the best sources retailers have of a customer’s actual experience with products.

10 Ways to Quickly Address Consumer Complaints on Social Media  Jan 30, 2014 12:40 PM By Erin Lynch

With millions of Americans logging on to social media sites like Facebook and Twitter multiple times a day, it has not only become one of the most popular ways to keep tabs on friends, but also a place to gripe about negative experiences with brands. However, retailers can turn those moans and complaints into rave reviews by using these simple tips.

10 Things Your Ecommerce Site Must Do In 2014  Jan 01, 2014 9:39 PM By Iman Sadreddin

Just as shoppers are shaking off their post-holiday cobwebs and vowing to stick with their New Year’s resolutions this year, retailers must also resolve to continue to stay fresh and innovative because that is what shoppers expect. Don’t let your website become stale. Here are 10 capabilities your ecommerce site must be able to do in 2014.

Showrooming vs. Webrooming: A Tale of Two Holiday Shopping Trends  Dec 03, 2013 6:51 AM By MCM Staff

If showrooming was a holiday trend to watch in 2012, then webrooming – wherein consumers do their research online and then head to the store to actually make a purchase – is the one to watch this holiday season. Here’s how consumers responded to a pre-Cyber Weekend Harris Poll on the two retail trends.

IBM’s Jay Henderson Talks About Black Friday Showrooming  Nov 30, 2013 4:14 PM By Tim Parry

Jay Henderson, Strategy Director for IBM Smarter Commerce, talks with Multichannel Merchant’s Tim Parry about ecommerce’s role in Thanksgiving Day and Black Friday 2013 shopping.

Great Customer Service Expected to Drive Customer Loyalty this Holiday  Oct 30, 2013 12:14 PM By Erin Lynch

Want to know how to capture the loyalty of a holiday shopper? It turns out it’s all about high-quality customer service, free shipping, and offering deals and discounts, according to a recent study by PriceGrabber. Read more to get a clear and focused snapshot on where the consumer will shop, how much they will spend, and what makes them continually come back this holiday season.

3 Tips to Help Boost Back-to-School Sales  Jul 31, 2013 2:41 PM By Erin Lynch

Even though a majority of merchants already have their back-to-school game plan in place, it’s still not too late to make the most out of the $72.5 billion shopping season.

Boosting Engagement through Returns  Jul 26, 2013 10:49 AM By Erin Lynch

It might not sit high on the hierarchy of important things to tackle when it comes to all things ecommerce, but with 63% of consumers viewing the returns policy before making a purchase, merchant’s better start polishing up their returns plan.

Can Social Login Really Make a Difference?  Jul 02, 2013 3:17 PM By Erin Lynch

Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately leaving a site. In fact, according to a recent survey, of those users who do not remember their information, 70% will leave. But retailers and shoppers found a new and faster way to stay engaged: the social login.






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