Shop.org Says More Shoppers Ready for Cyber Monday

Nov 26, 2012 12:19 AM  By

Despite record levels of online spending over the Black Friday weekend, savvy shoppers still have plenty of appetite for one-day only deals that retailers have lined up for Cyber Monday, as 129.2 million shoppers say they’ll head to retailers’ websites on Cyber Monday.

According to a survey conducted for Shop.org by BIGinsight, 129.2 million Americans plan to shop on Cyber Monday this year, up from the 122.8 million who shopped last year, and the 106.9 million who shopped on Cyber Monday in 2010.

Eager to meet consumers’ demands, 85% of retailers will have a special promotion for Cyber Monday, according to a survey released last week.

The number of shoppers planning to use their smartphones or other mobile device this Cyber Monday increased to 20.4 million this year, from 17.8 million in 2011, an increase of 14.4%. In just three years, the number of Americans saying they would use their mobile device to shop on Cyber Monday has skyrocketed from just 3.6 million (3.8%) in 2009 to 20.4 million (15.8%) in 2012.

While the majority of Cyber Monday shoppers will make purchases from their home computer (88.0%, or 113.7 million people), nearly 16 million will also use their computers at work to shop this year (12.4%). A Shop.org survey released last week estimated that nearly 72 million Americans would shop from work at some point during the holiday season.

“The momentum from a solid Black Friday weekend certainly looks like it will carry on into Cyber Monday,” said BIGinsight Consumer Insights Director, Pam Goodfellow. “Millions of shoppers will be visiting retailers’ websites from their smartphones, tablets, home computers and work computers to check out special Cyber Monday promotions and make the most of their holiday shopping budgets.”

While many retailers expect to see sales and traffic spike over lunch hours, Cyber Monday shoppers plan to go online throughout the day. According to the survey, 44.4% of Cyber Monday shoppers plan to hit the web early in the morning, with more than one-third of (36.8%) planning to shop in the late morning. Additionally, nearly three in 10 Cyber Monday shoppers (29.2%) will shop in the early evening.

The survey, conducted Nov. 23-24, 2012 by BIGinsight for Shop.org, polled 4,005 consumers and has a margin of error of plus or minus 1.6%.