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Shopping Cart ARCHIVE

The Cost of a Subpar Email Campaign  Jun 14, 2013 11:30 AM By Erin Lynch

When it comes to reaching the anytime consumer, email seems to be the best bet for marketers. But how many of those emails are actually making a memorable impact on your shopper?

Mastering Fcommerce in an Ecommerce World  Jun 12, 2013 11:36 AM By Erin Lynch

One of the hardest things to master when it comes to Facebook for retailers is successfully establishing an ecommerce presence on Facebook. Retailers have tried it throughout the globe but very few have seen standout results.

New Study Shows B2B Sellers Unprepared for Gen Y Buyers  Jun 04, 2013 10:54 AM By Erin Lynch

A new study by Acquity Group has revealed that Gen Y B2B buyers are more likely to shop online than their older counterparts. The study also found that 40% of buyers purchase frequently from Amazon Supply.

7 Ways to Reduce Cart Abandonment  Jun 03, 2013 3:27 PM By Erin Lynch

When it comes to making sure your site visitor finalizes the purchase, retailers should always remember that the basic aim should be to make the checkout process as simple as possible. Here are 7 tips from Econsultancy on how to reduce cart abandonment.

New Online Coupon Strategies  Jun 03, 2013 1:57 PM By Daniela Forte

With technology constantly changing, the way consumers find coupons online and the way they utilize creative ways to save money has changed too, according to this infographic by the Daily Infographic. The infographic shows how consumers can find coupons online through the use of email alerts, social media, mobile coupons and the use of live chat.

10 Trends Changing the Course of Retail  Jun 02, 2013 2:52 PM By Tim Parry

Meeting the needs of the “me” generation, the new normal of retailing according to JLL Retail.

4 Ways to Fix the Mobile Shopping Experience  Jun 01, 2013 4:24 PM By Ken Burke

Merchants must strike a balance between relevance and invasiveness when it comes to pinpointing products and offers based on location.

Google Revamping Shopping Experience through Analytics  May 30, 2013 5:48 PM By Erin Lynch

Google has signed on to a multiyear partnership with STELLAService which will allow consumers to access ratings and reviews of various online retailers.

Google Checkout to Retire In November  May 21, 2013 8:26 PM By Daniela Forte

Google announced this week it would be retiring its Google Checkout in November of this year as the company transitions to Google Wallet, a platform enabling merchants to meet the demands of a multi-screen world where consumers shop in-store, at their desks and on their mobile devices, according to blog post by Google.

How the Perfect Checkout Page Can Deter Cart Abandonment  May 06, 2013 8:55 PM By Erin Lynch

Shopping cart abandonment is a major concern in the ecommerce world. To help manage the problem, check out this infographic from Monetate for several tips on avoiding lost sales.






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