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Shopping Cart ARCHIVE

Make Mom Happy in 3 Seconds  May 06, 2013 5:22 PM By Daniela Forte

Make mom happy in three seconds this Mother’s Day. This infographic by Pythian, looks at online spending for Mother’s Day, why website speed matters and what an online retail site must do in under three seconds to avoid cart abandonment. According to the infographic, $152.52 is the average Mother’s Day order value. There are 121,951,299 Mother’s Day orders and $18.6 billion in online sales for Mother’s Day.

Your Site’s Design Could Mean a Drop in Sales  May 02, 2013 6:55 PM By Erin Lynch

While retailers are obsessing over how to avoid cart abandonment, they might want to start looking at their home and product pages first in order to decrease early abandoners

How to Spring Clean With Customer Acquisition  Apr 23, 2013 8:23 PM By Kyle Lacy

There were more than 1 billion smartphones in consumers’ pockets at the beginning of 2013, according to Forrester Research Inc.’s 2013 Mobile Trends for Marketers report in February. With the proliferation of smartphones, email will continue to become more customized to subscribers with mobile responsive email design. Social media continues to show promise with rising […]

5 Tips To Improve Shopping Cart Abandonment Emails  Apr 17, 2013 9:25 PM By Daniela Forte

Is there really a decline in the response rate for shopping cart abandonment emails? In a recent blog post on etailblog.com, here are five tips to ensure your shopping cart abandonment email will not go unnoticed.

Magazines Integrate Ecommerce Capabilities to Websites  Apr 15, 2013 9:37 PM By Daniela Forte

Essence magazine has a new “Beauty Matchmaker” tool which helps women find foundations, lipsticks and eye shadows that complement their individual skin tones and color preferences, according to Mashable.com. Women are presented with various options from different retailers, including Sephora and Drugstore.com.  They can add products to an on-site shopping cart and check out without […]

Sears Canada Dishes on Successful Shopping Experience  Apr 02, 2013 8:19 PM By Erin Lynch

Tom Maryniarczyk, associate vice president of ecommerce analytics and promotions, at Sears Canada, shares his ideas on successful online merchandising and personalizing the online shopping experience.

B2B Tech Videos Can Help Boost Sales  Feb 07, 2013 2:50 PM By Erin Lynch

According to research conducted by IDG Research Services, 95% of B2B tech buyers watch tech-related videos and those views have a direct correlation to purchasing behaviors. In this infographic from IDG, you will learn more about this demographic and the actions they take after viewing. You will also learn the top five reasons why B2B buyers watches tech videos.

Shipping Charges Are Among Reasons for Cart Abandonment, Survey Finds  Feb 06, 2013 8:59 AM By Erin Lynch

Shipping charges, concerns about security and a lengthy purchasing are the three factors most likely to make consumers abandon online purchases, according to a new study by ecommerce software and services specialist Postcode Anywhere. But rest easy, there is a simple fix.

RibbedTee.com Sees Boost in Sales with New Shipping System  Jan 30, 2013 10:41 AM By Erin Lynch

By revamping shipping options for his customers and technology within the checkout process, CEO and founder of RibbedTee.com, Mike Schwarz, said the t-shirt company saw a jump in sales and conversion rates, including a 31% growth in revenue.

Giving Data Direction To Minimize Shopping Cart Abandonment  Jan 07, 2013 8:57 PM By Mikael Lyngsø

Information and intelligence gathered from a retailer’s eCommerce site can provide valuable insights into emerging shopping trends and help improve future eCommerce performance. Online sales, catalog and interactive TV orders, soared during the 2012 holiday season.  Deloitte Consulting predicted that these types of sales will rise 15% to 17%, mostly due to online shopping, which […]






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