The ecommerce platform, which enables brands and consumers to create, sell and buy ideas on merchandising, achieved revenue of 71.87m Euros (£61.03m, $95.45m). T
hese increases can be attributed to platform developments, like the touch-optimised t-shirt designer, and other features which were part of a 2m Euro platform investment. In addition, Spreadshirt benefitted from strategic use of discounting and further marketing measures such as; optimisation of the website and its channels, and new messaging following the rebranding in early 2013.
Spreadshirt was also ranked 16th in the Pureplay Top 30 International e-Retailers; a joint study by OC&C and Google on the internationalisation of e-commerce, entitled The Global Retail E-mpire
“We truly had a year of innovation at Spreadshirt last year and we plan to continue this in 2014,” said Spresdshirt CEO Philip Rooke. “We introduced our own t-shirt collection and saw the successful introduction of the touch-optimized t-shirt designer. As a result, 15% of our orders now start on a touch-screen device.”
Although Spreadshirt has not seen huge growth in the UK, it has big plans for the UK market next year, which is highly competitive due to the maturity of consumers and brands. Spreadshirt is planning a TV advertising campaign in the summer, recruiting more people and positioning for the long term.
The USA remains Spreadshirt’s strongest and biggest single market with 15.9% revenue growth (to $37.59m) in 2013. The more established market in Europe achieved 7.2% growth, to 43.56m Euros.
Spreadshirt’s plans for 2014 include further internationalisation to Australia, Canada and Switzerland and expanding its shipping services to additional countries. 3 million Euros will be invested into the platform, to continue to improve the experience from touch-screen devices and to make it easier and quicker for brands and consumers to get their ideas on to merchandising.
Spreadshirt will also be focussing on its multichannel approach, which was highly successful in 2013.