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Mobile ARCHIVE

Smart Mobile Shopping Starts With User Experience  May 22, 2016 7:58 AM By Sam Cinquegrani

Smartphone operating systems have had the capability of promoting mobile commerce through such technologies as Google Wallet, Apple Pay and iBeacon, which have been around for years. Yet very little has been done to improve mobile commerce. Does it have to do with the limitations of the smartphone, and the lack of acceptable user experience?

Moosejaw Mountaineering Launches New Virtual Reality App  May 10, 2016 5:03 PM By Daniela Forte

Moosejaw Mountaineering is releasing a virtual reality app which allows consumers to experience an array of outdoor activities and win gear from The North Face, Patagonia, Arcteryx, Marmot and others. See what the app will be able to do.

What Is Driving Challenges in Brick-and-Mortar Retail?  May 05, 2016 4:47 PM By Daniela Forte

In recent weeks and months, major retailers have been filing for bankruptcy, closing stores and slashing jobs. See what retailers are rethinking their business.

Kohl’s Customers Can Now Earn Rewards Using Apple Pay  May 05, 2016 10:55 AM By Daniela Forte

Kohl’s now make it possible for its customers to begin using Apple Pay and simultaneously earn Yes2You Rewards loyalty points. See what other benefits this brings to customers.

3 Myths About Interactive Video and Mobile  May 02, 2016 3:17 PM By Caleb Hanson

As more and more Americans go mobile, it’s critical that marketers and interactive content creators understand what is and is not true of this platform and the content it hosts.

Finding Your Customers Across Multiple Devices  May 02, 2016 12:10 PM By James Van Arsdale III

Although marketers are getting closer to a completely seamless cross-channel experience for online shoppers, keeping tabs as they bounce between devices through the customer journey can still be difficult.

Are You Meeting the Needs of Today’s Multi-Device Shopper?  Apr 21, 2016 10:56 AM By Susan Wall

Merchants that offer online and brick-and-mortar stores need to make the shopping experience as seamless as possible for customers who might like to pick up or return items at the store.

How Smartphones Help Retailers Do Mystery Shopping Better  Apr 20, 2016 10:22 AM By Hal Charnley

Little doubt exists about the importance of mystery shopping to omnichannel retailers in ensuring a positive and consistent, 360-degree shopper experience.

Why the New Facebook Messenger Bot will Lead a Customer Experience Revolution  Apr 15, 2016 9:59 AM By Tim Parry

Mark Zuckerberg launched Facebook Messenger’s chatbot revolution Monday at the Facebook F8 conference with the launch of bots for the Messenger Platform, and ecommerce merchants and platforms have already hopped on board. 1-800-FLOWERS.COM and Staples announced this week that they will use Facebook Messenger as a customer support tool, LivePerson, and Aspect Software said they will offer Facebook Messenger integration, and Shopify became the first ecommerce platform to offer integration with the new platform.

Capitalizing on Mobile Content Consumption Without Killing UX  Apr 07, 2016 2:55 PM By Phil Schraeder

Mobile content consumption has skyrocketed over the past four years, and retailers, publishers and advertisers are wisely diving in to make the most of it both editorially and financially. But if the current backlash against digital ads on the desktop is any indication, there are plenty of ways to go too far on mobile.






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