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Mobile ARCHIVE

3 Myths About Interactive Video and Mobile  May 02, 2016 3:17 PM By Caleb Hanson

As more and more Americans go mobile, it’s critical that marketers and interactive content creators understand what is and is not true of this platform and the content it hosts.

Finding Your Customers Across Multiple Devices  May 02, 2016 12:10 PM By James Van Arsdale III

Although marketers are getting closer to a completely seamless cross-channel experience for online shoppers, keeping tabs as they bounce between devices through the customer journey can still be difficult.

Are You Meeting the Needs of Today’s Multi-Device Shopper?  Apr 21, 2016 10:56 AM By Susan Wall

Merchants that offer online and brick-and-mortar stores need to make the shopping experience as seamless as possible for customers who might like to pick up or return items at the store.

How Smartphones Help Retailers Do Mystery Shopping Better  Apr 20, 2016 10:22 AM By Hal Charnley

Little doubt exists about the importance of mystery shopping to omnichannel retailers in ensuring a positive and consistent, 360-degree shopper experience.

Why the New Facebook Messenger Bot will Lead a Customer Experience Revolution  Apr 15, 2016 9:59 AM By Tim Parry

Mark Zuckerberg launched Facebook Messenger’s chatbot revolution Monday at the Facebook F8 conference with the launch of bots for the Messenger Platform, and ecommerce merchants and platforms have already hopped on board. 1-800-FLOWERS.COM and Staples announced this week that they will use Facebook Messenger as a customer support tool, LivePerson, and Aspect Software said they will offer Facebook Messenger integration, and Shopify became the first ecommerce platform to offer integration with the new platform.

Capitalizing on Mobile Content Consumption Without Killing UX  Apr 07, 2016 2:55 PM By Phil Schraeder

Mobile content consumption has skyrocketed over the past four years, and retailers, publishers and advertisers are wisely diving in to make the most of it both editorially and financially. But if the current backlash against digital ads on the desktop is any indication, there are plenty of ways to go too far on mobile.

3 Ways to Build Customer Trust and Loyalty in 2016  Mar 08, 2016 2:47 PM By Kirsty Tull

While digital consumers are enamoured with the convenience of mobile shopping, analysts are finding that they’re also concerned about some aspects of the ecommerce experience. Here are three ways to build customer trust and loyalty this year.

3 Predictions on How Omnichannel Will Be Omnipotent in 2016  Mar 08, 2016 2:30 PM By Rob Gonzalez

Omnichannel enjoyed buzz-worthy status in 2015, but that was just the beginning. This will be the year that omnichannel becomes “omni-essential,” driven by the increasing need to meet customers when, where and how they shop. Here are 3 reasons why this phenomenon is taking place.

A 2016 Digital Commerce Forecast: Tiny, Frictionless, Everywhere  Feb 29, 2016 3:15 PM By James Gagliardi

A quiet revolution is taking place in how we exchange money for goods. From mobile payments to pay buttons in social media, to action-less payments and subscription services, nothing will remain as it was. To help you make sense of it all, here is a digital commerce forecast for 2016.

4 Trends Shaping the Mobile Shopping Experience  Feb 23, 2016 1:34 PM By Ted Fay

Mobile trends are like fashion trends: changing and evolving quickly. As a business, it’s imperative to ensure your mobile marketing strategy is relevant if you want to maintain a competitive advantage in the marketplace. Here are four trends shaping mobile shopping experience.






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