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Mobile ARCHIVE

Mobile, Personalization, Relevance Key to Milennials at Steve Madden  Jun 16, 2016 11:05 AM By Mike O'Brien

Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel firm Steve Madden. See what Friedman had to say to his IRCE audience about that plus omnichannel and technology integration.

Making The Most Of Mobile: Device Integration For Consistency  Jun 06, 2016 1:48 PM By Zeke Hamdani

Mobile commerce accounts for 30% of all U.S. ecommerce and is expected to grow at a rate almost triple that of the entire domestic ecommerce sector. See what ways retailers are using mobile to engage with customers.

Fortifying In-App Messaging with Payments  Jun 06, 2016 1:38 PM By Oren Levy

With mobile apps already constituting a key shopping platform, retailers are constantly searching for new and innovative ways to promote their wares effectively on this channel. See what retailers are doing to implement the in-app experience for customers.

Smart Mobile Shopping Starts With User Experience  May 22, 2016 7:58 AM By Sam Cinquegrani

Smartphone operating systems have had the capability of promoting mobile commerce through such technologies as Google Wallet, Apple Pay and iBeacon, which have been around for years. Yet very little has been done to improve mobile commerce. Does it have to do with the limitations of the smartphone, and the lack of acceptable user experience?

Moosejaw Mountaineering Launches New Virtual Reality App  May 10, 2016 5:03 PM By Daniela Forte

Moosejaw Mountaineering is releasing a virtual reality app which allows consumers to experience an array of outdoor activities and win gear from The North Face, Patagonia, Arcteryx, Marmot and others. See what the app will be able to do.

What Is Driving Challenges in Brick-and-Mortar Retail?  May 05, 2016 4:47 PM By Daniela Forte

In recent weeks and months, major retailers have been filing for bankruptcy, closing stores and slashing jobs. See what retailers are rethinking their business.

Kohl’s Customers Can Now Earn Rewards Using Apple Pay  May 05, 2016 10:55 AM By Daniela Forte

Kohl’s now make it possible for its customers to begin using Apple Pay and simultaneously earn Yes2You Rewards loyalty points. See what other benefits this brings to customers.

3 Myths About Interactive Video and Mobile  May 02, 2016 3:17 PM By Caleb Hanson

As more and more Americans go mobile, it’s critical that marketers and interactive content creators understand what is and is not true of this platform and the content it hosts.

Finding Your Customers Across Multiple Devices  May 02, 2016 12:10 PM By James Van Arsdale III

Although marketers are getting closer to a completely seamless cross-channel experience for online shoppers, keeping tabs as they bounce between devices through the customer journey can still be difficult.

Are You Meeting the Needs of Today’s Multi-Device Shopper?  Apr 21, 2016 10:56 AM By Susan Wall

Merchants that offer online and brick-and-mortar stores need to make the shopping experience as seamless as possible for customers who might like to pick up or return items at the store.






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