MobileJun 26, 2014 5:13 PM By Daniela Forte
Online retailers are actively pursuing the promise of m-commerce as more of the web continues to “go mobile.” The difficulty is satisfying the needs of mobile users. Instart Logic reveals in this infographic three sizable gaps between what etailers know works, and what they’re actually doing.
MobileJun 26, 2014 2:00 PM By Mike O'Brien
Retailers and retail experts contacted by Multichannel Merchant were mixed in terms of the impact of the new Amazon Fire phone.
MobileJun 24, 2014 3:58 PM By Daniela Forte
It has become imperative for executives at every level to understand the significance of tablets and how they influence the purchasing cycle and overall consumer engagement.
MobileJun 16, 2014 1:27 PM By Mike O'Brien
Since instituting Google Wallet Instant Buy in 2012, Rockport has seen 90% of consumers who begin a mobile purchase using the application to complete it, compared to just 3% for mobile purchases overall.
MobileJun 10, 2014 2:44 PM By Daniela Forte
In order to be successful with any mobile offering or campaign the three groups should be covered. See the four tactics retailers are doing to implement them.
MobileJun 03, 2014 12:30 PM By MCM Staff
Retailers must blend the physical and digital worlds into a seamless omnichannel experience to attract and retain today’s empowered shoppers.
MobileJun 02, 2014 5:10 PM By Mike O'Brien
Genesco said it plans to implement several aspects of its omnichannel strategy later this year, seeing it as a significant growth area.
MobileMay 28, 2014 3:08 PM By Daniela Forte
Wet Seal, Inc., saw its consolidated comparable store sales decline 16.9% in the first quarter, but ecommerce sales for its Wet Seal brand did increase 8.4%.
MobileMay 27, 2014 11:16 AM By Daniela Forte
The Deloitte study reveals that connected shoppers actually convert at a 40% higher rate than people not consulting devices in store, and 22% of connected shoppers spend more as a result.
MobileMay 23, 2014 12:04 PM By Scott Houchin
While the holiday rush is still months away, e-retailers are already outlining and executing ecommerce marketing strategies for the 2014 shopping season.