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There’s some there’s widespread panic in Overreactionland, as the online and in-store Thanksgiving weekend sales figures roll in. But it may be much ado about nothing, as Holiday 2014 is beginning to look a lot like Holiday 2013. Here’s a look at what we learned from Cyber Weekend 2014.
This Thanksgiving, Americans put down their forks and knives and picked up their smartphones and tablets in record numbers. New data from Branding Brand’s Mobile Commerce Index for Thanksgiving Day 2014 shows that three out of five online shoppers were mobile.
On Thursday evening, Rue La La shoppers pushed back from the Thanksgiving table and turned to their devices. The members-only flash-sales site reported record-breaking sales via mobile devices Thanksgiving, with 68% of sales coming from mobile.
Mobile is the new Black Friday sales tool: smartphones drove 34.7% of all Black Friday online traffic, more than double that of tablets, which accounted for 14.6% of all traffic, based on consumer transactions analyzed in real-time by the IBM Digital Analytics Benchmark.
Pass the turkey and leave me alone while I find a deal: Mobile commerce sales accounted for 32.3% of all online sales, an increase of 25.4% year-over-year, on Thanksgiving Day, according to the IBM Digital Analytics Benchmark.
You spent a lot of time getting your inventory plan and promotional plan ready for Cyber Weekend… but are you ready for the mobile shopper? In this video, ChannelAdvisor founder and CEO Scot Wingo talks about the spike he’s expecting in mobile usage this cyber weekend.
Four out of 10 US online buyers like the idea of using a phone for payment instead of carrying around a wallet, according to The Bizrate Insights Apple Pay and Payment Security Study #1. But whether or not Apple Pay becomes the standard for wallet-less payment systems still remains to be seen.
A week after Walmart announced enhancements to its mobile app to make holiday shopping easier for its in-store customers, Target announced that several new in-store navigation features are now live in its mobile app. Here’s how Target hopes its app overhaul will help its in-store customers.
Alibaba-owned ecommerce marketplace 11 Main has unveiled its new mobile shopping applications for iPhone, iPod touch and Android, and added that an iPad version coming later this year. Here’s how 11 Main says its apps will provide a better mobile user experience.
It’s the time of the year when retailers start running the holiday programs that has been in the works for months. Here are the top five trend predictions for the holiday shopping season.
by Curt Barry
Posted 3 days ago
by Tommy Kelly
Posted 3 days ago