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Mobile ARCHIVE

Are Retailers Ready for Fast, Visual Mobile Ecommerce?  Jun 26, 2014 5:13 PM By Daniela Forte

Online retailers are actively pursuing the promise of m-commerce as more of the web continues to “go mobile.” The difficulty is satisfying the needs of mobile users. Instart Logic reveals in this infographic three sizable gaps between what etailers know works, and what they’re actually doing.

Retailers Mixed on Impact of Amazon Fire Phone  Jun 26, 2014 2:00 PM By Mike O'Brien

Retailers and retail experts contacted by Multichannel Merchant were mixed in terms of the impact of the new Amazon Fire phone.

How Tablets Drive Consumer Engagement  Jun 24, 2014 3:58 PM By Daniela Forte

It has become imperative for executives at every level to understand the significance of tablets and how they influence the purchasing cycle and overall consumer engagement.

Rockport Sees Growth in Mobile Sales with Google Wallet  Jun 16, 2014 1:27 PM By Mike O'Brien

Since instituting Google Wallet Instant Buy in 2012, Rockport has seen 90% of consumers who begin a mobile purchase using the application to complete it, compared to just 3% for mobile purchases overall.

How to Drive In-Store Traffic and Sales With Mobile  Jun 10, 2014 2:44 PM By Daniela Forte

In order to be successful with any mobile offering or campaign the three groups should be covered. See the four tactics retailers are doing to implement them.

Seven Ways to Merge the Physical and Digital with Order Management  Jun 03, 2014 12:30 PM By MCM Staff

Retailers must blend the physical and digital worlds into a seamless omnichannel experience to attract and retain today’s empowered shoppers.

Genesco Focusing on Omnichannel Rollouts, Growth  Jun 02, 2014 5:10 PM By Mike O'Brien

Genesco said it plans to implement several aspects of its omnichannel strategy later this year, seeing it as a significant growth area.

Wet Seal’s Ecommerce Sales Rise 8.4%  May 28, 2014 3:08 PM By Daniela Forte

Wet Seal, Inc., saw its consolidated comparable store sales decline 16.9% in the first quarter, but ecommerce sales for its Wet Seal brand did increase 8.4%.

Is Showrooming as Bad as Retailers Think?  May 27, 2014 11:16 AM By Daniela Forte

The Deloitte study reveals that connected shoppers actually convert at a 40% higher rate than people not consulting devices in store, and 22% of connected shoppers spend more as a result.

Why Early Preparation is Key to E-commerce Success This Holiday Season  May 23, 2014 12:04 PM By Scott Houchin

While the holiday rush is still months away, e-retailers are already outlining and executing ecommerce marketing strategies for the 2014 shopping season.






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