Mobile ARCHIVE

Lessons Learned: The iOS 7 Transition for Retail Apps  Feb 17, 2014 3:14 PM By Bob Moul

iOS 7 is proving that retailers can no longer afford to ignore the app channel, or publish an app once and then leave it to languish. The app revolution is happening, and it’s sweeping the retail industry along with it, whether individual companies decide to participate or not.

Fraud Threats Loom for Mobile Commerce Merchants  Feb 07, 2014 3:47 PM By MCM Staff

As retailers increasingly look to mobile as a way to generate revenue, fraud threats are impacting merchants to the tune of $283 for every $100 of actual fraud losses through mobile devices.

Mobile Payments Climb To 19.5% Of Transactions Globally  Jan 30, 2014 2:07 PM By Tim Parry

Adyen sees total mobile growth of 55% year-over-year. Tablets are the preferred device for high value payments. Retail sector sees 36% growth in transaction volume.

State of Retailing Online: Mobile Tops 2014 Priority List  Jan 30, 2014 7:24 AM By MCM Staff

According to the State of Retailing Online 2014 survey, 53% of merchants marked mobile efforts as a top priority, identifying responsive design, mobile site optimization, and tablet redesign among key focus areas.

Mobile Commerce Tip Sheet  Jan 24, 2014 10:39 AM By MCM Staff

Strange but true fact: The Mobile Marketing Association says more people own a smartphone than a toothbrush. With that in mind, there are more opportunities, obviously, to market to a consumer on their smartphone than on their toothbrush.

Amazon Delivers the Top Mobile Customer Experience  Jan 08, 2014 12:22 PM By Daniela Forte

Amazon had the highest score in mobile customer satisfaction with mobile with a score of 87, according to the The ForeSee Experience Index 2013 U.S. Retail Edition.

3 Steps to Winning the Mobile Consumer  Jan 03, 2014 1:43 PM By Mark Tack

Retailers intuitively know mobile is a game changer, but they don’t always understand best practices or how to implement them. Here are three actions retailers can take to win the mobile consumer beyond the holiday season.

Mobile Website Performance: 6 Tips for the Holidays  Dec 20, 2013 3:08 PM By Bharath Gowda

Consumers stress over slow-loading mobile commerce sites – 20% of those surveyed prefer being stuck in a traffic jam to waiting for a site to load. So how do retailers ensure optimal mobile website performance during the most wonderful – and busy – time of the year? Here are six tips.

Cozy Up To Customers with Mobile Analytics  Dec 20, 2013 12:02 PM By Len Shneyeder

As consumers tap and swipe at the portable screens that command so much of their attention, they leave data fingerprints that reveal their wants and needs. Action analytics helps marketers read these data trails to better understand their customers and, ultimately, give them the best possible mobile experience.

Green Monday Sales Grow 10%  Dec 18, 2013 12:15 PM By Tim Parry

For the first time ever, the most recent workweek saw five individual days eclipse $1 billion in spending, led by Green Monday with $1.4 billion.






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