With Adobe projecting Cyber Monday sales to pass the $2 billion dollar mark, this is the busiest and potentially most profitable day of the year for ecommerce merchants. Here are 5 last-minute tips to ensure your ecommerce site is ready.
IT firm Compuware said it say a very large spike in Thanksgiving Day mobile commerce traffic. However, retail websites performed slightly slower this year.
Millions of consumers will use their smartphones as an integral part of their holiday shopping experience. According to this infographic from Sparked, winning the mobile commerce game is not simply about tactics during the holiday season. It’s about building relationships, loyalty, and mutual interactions throughout the year.
China’s largest shopping event, Single’s Day, topped nearly $6 billion in sales in just 24-hours, making it the largest single shopping day event in the world.
A Google study reveals that the internet is the top resource for many shoppers this holiday season. Smartphones will be the device of choice, online marketing will influence holiday shopping, and cross-screen shopping will be a big deal.
A profound shift in customer behavior from offline to online channels is fundamentally changing the way in which B2B merchants interact with, sell products and services to, and build loyalty with their B2B customers, according to a Forrester study commissioned by ecommerce solutions provider hybris. The study says that new online driven and omnichannel-centric paradigm […]
B2B companies find it easier to build loyalty with online-only than offline-only customers according to research commissioned by hybris.
Stylewhile has partnered with Saks Fifth Avenue on the launch of a virtual fitting room iPad App that will allow users to fit clothing to their specific body type before purchase.
To better understand the online and mobile shopping behaviors by demographic, the SeeWhy Conversion Academy conducted a series of online surveys yielding responses from 60,500 U.S. consumers nationwide. In this article, Charles Nicholls shares several key findings and related takeaways for digital marketers.
As 2014 approaches, the very factors that have kept mobile measurement in the background are about to push app analytics front and center. The mobile channel is growing as a revenue driver, merchants are beginning to integrate apps with other communication efforts, and technology platforms are emerging to support in-depth measurement of app activity.