Mobile ARCHIVE

Nearly 80% of Consumers Will Abandon Slow Mobile Sites  Jul 01, 2013 10:47 AM By Erin Lynch

What is the best way to lose a mobile shopper? According to a new report by Netbiscuits, it’s by not having a website optimized for tablet or mobile use. In fact, 76% of shoppers will abandon a mobile website if it’s not up to par.

Social Media Contributes to Steady Ecommerce Growth  Jun 28, 2013 2:13 PM By Daniela Forte

U.S. online retail sales are expected to reach $370 billion by 2017. Between 2012 and 2014, ecommerce growth has seen a 13% hike and 20% of online purchases are made after surfing social media, according to this infographic by National Positions.

What Instagram Video Will Mean for Merchants  Jun 21, 2013 11:27 AM By Daniela Forte

On June 20, Facebook announced that its photo-sharing application Instagram will now have a video feature in order to compete with video-sharing application Vine. In a blog post, Russ Somers, VP of Marketing for Invodo, talks about the announcement and what it will mean for brands and retailers.

Small Merchants Strike Out with Mobile Optimization  Jun 18, 2013 10:51 AM By Erin Lynch

While mobile traffic is becoming a major player when it comes to ecommerce, nearly half of the small retailers out there are unaware of exactly how much traffic is coming from smartphones or tablets.

Performance Testing Key to Cyber Weekend Success  Jun 17, 2013 7:57 PM By Tim Parry

Want to get your site ready for the Holiday season? Test, test and test.

Retailers Looking to Spend Big on Tech  Jun 17, 2013 4:04 PM By Daniela Forte

Retail executives are expected to spend capital in 2013 to expand growth in some key areas including technology over the next year. Furthermore, social media, mobile along with online promotions and coupons are the technology-related trends having a significant impact on the retail industry in 2013, according to the 2013 Retail Outlook Survey by KPMG LLP.

The Secret Fix for Mobile App Customer Retention  Jun 17, 2013 2:44 PM By Bob Moul

The first step in fixing the mobile app retention problem is acknowledging the situation and understanding why it exists. Few, if any apps are perfect on day one, but the rush to bring an app to market, and an inability to know precisely how audiences will respond, both put pressure on companies to launch apps whether they are ready or not.

The Cost of a Subpar Email Campaign  Jun 14, 2013 11:30 AM By Erin Lynch

When it comes to reaching the anytime consumer, email seems to be the best bet for marketers. But how many of those emails are actually making a memorable impact on your shopper?

NRF Projects Father’s Day Spending Increase  Jun 12, 2013 1:35 PM By Daniela Forte

Father’s Day is just around the corner and consumers are planning to spend a little more on dad this year, according to a press release by the National Retail Federation. In a spending survey conducted by BIGInsight, the average person will spend $119.84 on Father’s Day gifts this year.

Study Shows Consumers Want Seamless Shopping Experience  Jun 12, 2013 10:34 AM By Daniela Forte

Integrating in-store, online and mobile shopping channels is the best thing retailers can do in order to improve the shopping experience according to half of the respondents of the recent Seamless Retail Study by Exolevel. The study found that 89% of consumers said it was important for retailers to let them shop for products in the way that is convenient for them, no matter which sales channel they choose.






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