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According to the State of Retailing Online 2014 survey, 53% of merchants marked mobile efforts as a top priority, identifying responsive design, mobile site optimization, and tablet redesign among key focus areas.
Strange but true fact: The Mobile Marketing Association says more people own a smartphone than a toothbrush. With that in mind, there are more opportunities, obviously, to market to a consumer on their smartphone than on their toothbrush.
Amazon had the highest score in mobile customer satisfaction with mobile with a score of 87, according to the The ForeSee Experience Index 2013 U.S. Retail Edition.
Retailers intuitively know mobile is a game changer, but they don’t always understand best practices or how to implement them. Here are three actions retailers can take to win the mobile consumer beyond the holiday season.
Consumers stress over slow-loading mobile commerce sites – 20% of those surveyed prefer being stuck in a traffic jam to waiting for a site to load. So how do retailers ensure optimal mobile website performance during the most wonderful – and busy – time of the year? Here are six tips.
As consumers tap and swipe at the portable screens that command so much of their attention, they leave data fingerprints that reveal their wants and needs. Action analytics helps marketers read these data trails to better understand their customers and, ultimately, give them the best possible mobile experience.
For the first time ever, the most recent workweek saw five individual days eclipse $1 billion in spending, led by Green Monday with $1.4 billion.
All kinds of merchants are doing a fantastic job on mobile. Look at the smartphone experience offered by Starbucks, or the way that Lululemon goes mobile first. Mobile represents a challenge, but it’s also a huge opportunity.
Mobile holiday shopping has increased 80% over 2012 with nearly 20% of sales coming from mobile devices, according to a press release.A recent survey by Tripwire, Inc., found that consumers are not concerned about security as they are about convenience.
The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.
by Niko Lutkins
Posted 13 hours ago
by Liat Fuchs
Posted 2 days ago