Target to Incorporate Chip-and-PIN REDcards

Apr 29, 2014 12:09 PM  By

Target has announced a significant new initiative as part of the company’s accelerated transition to chip-and-PIN-enabled REDcards.

Beginning in early 2015, the entire REDcard portfolio, including all Target-branded credit and debit cards, will be enabled with MasterCard’s chip-and-PIN solution. Existing co-branded cards will be reissued as MasterCard co-branded chip-and-PIN cards.

Ultimately, through this initiative, all of Target’s REDcard products will be chip-and-PIN secured.

Earlier this year, Target announced an accelerated $100 million plan to move its REDcard portfolio to chip-and-PIN-enabled technology and to install supporting software and next-generation payment devices in stores. The new payment terminals will be in all 1,797 U.S. stores by this September, six months ahead of schedule.

In addition, by early next year, Target will enable all REDcards with chip-and-PIN technology and begin accepting payments from all chip-enabled cards in its stores.

“As we aggressively move forward to bring enhanced technology to Target, we believe it is critical that we provide our REDcard guests with the most secure payment product available,” said John Mulligan, executive vice president and CFO of Target.

Along with switching to more-secure, PIN-based cards, the National Retail Federation said last month it supports additional steps aimed at preventing fraud and data breaches, including end-to-end encryption of data, tokenization rather than storing data, and mobile payments.

In related news, Target also announced that Bob DeRodes will lead Target’s information technology transformation as executive vice president and CIO effective May 5.

In his role, DeRodes will assume oversight of the Target technology team and operations, with responsibility for the ongoing data security enhancement efforts as well as the development of Target’s long-term information technology and digital roadmap.

Target is continuing its active search for a chief information security officer and a chief compliance officer.

“Establishing a clear path forward for Target following the data breach has been my top priority. I believe Target has a tremendous opportunity to take the lessons learned from this incident and enhance our overall approach to data security and information technology. Bob’s history of leading transformational change positions him well to lead our continued breach responses and guide our long-term digital strategy,” said Gregg Steinhafel, Target chairman, president and chief executive officer.

DeRodes comes to Target with more than 40 years of experience and is a recognized leader in information technology, data security, and business operations. He has been a senior information technology advisor for the Center for CIO Leadership, the U.S. Department of Homeland Security, the U.S. Secretary of Defense, and the U.S. Department of Justice.

In addition, DeRodes has provided independent advisory services to corporations, private equity firms, and boards. DeRodes has also held top technology positions at a number of industry-leading, multinational companies including CitiBank, USAA Federal Savings Bank, First Data, Home Depot and Delta Air Lines. He also serves on the board of directors for NCR Corporation.

“I look forward to helping shape information technology and data security at Target in the days and months ahead,” DeRodes said. “It is clear to me that Target is an organization that is committed to doing whatever it takes to do right by their guests.”