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Technology ARCHIVE

Mobile, Personalization, Relevance Key to Milennials at Steve Madden  Jun 16, 2016 11:05 AM By Mike O'Brien

Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel firm Steve Madden. See what Friedman had to say to his IRCE audience about that plus omnichannel and technology integration.

Bizrate Insights Launches New Abandonment Survey Platform  Jun 07, 2016 1:18 PM By MCM Staff

Bizrate Insights launched a new Abandonment Survey platform that now can recognize when a consumer is about to leave a retail website and triggers an invitation that gives retailers an opportunity to offer help and save the sale.

Fortifying In-App Messaging with Payments  Jun 06, 2016 1:38 PM By Oren Levy

With mobile apps already constituting a key shopping platform, retailers are constantly searching for new and innovative ways to promote their wares effectively on this channel. See what retailers are doing to implement the in-app experience for customers.

Amazon Doesn’t Need to Own Ecommerce Delivery  Jun 03, 2016 11:05 AM By Mike O'Brien

Amazon doesn’t need to take over the last mile of ecommerce delivery, but it does need to reduce its massive shipping cost burden in order to maintain its recent run of profitability, which is the logic behind its recent logistics moves.

Taking the “E” out of Ecommerce Platforms  May 25, 2016 6:25 PM By Tim Parry

As omnichannel technology and customer demands grow, ecommerce platforms are evolving into “commerce platforms,” and even “unified commerce platforms.” So whether or not you have a brick-and-mortar presence, how do you determine your present and future platform needs?

Natural Language Generation Is Coming to Ecommerce  May 13, 2016 6:57 AM By Adam Long

If you ask an ecommerce professional to list the most important skills in their industry, writing may not be at the top of the list. But well-written copy is essential to the business, both for describing products and reaching out to customers.

Duluth Trading Company Selects Demandware Commerce Platform  Apr 28, 2016 10:20 AM By MCM Staff

Duluth Trading Company has select Demandware’s cloud-based ecommerce platform to optimize its digital and omnichannel growth strategies.

Driving Sales Forward  Apr 21, 2016 2:02 PM By Maria Pergolino

Every year, from November through January, the sales and marketing world lights up with new reports: upcoming trends, yearly recaps, and more, all of them eager to point out what’s working and what’s next. If they end up a little off the mark, that’s the nature of the business – by the time the next year comes around, everyone’s allowed to start fresh.

Achieving Online Success with an Ecommerce Partner  Apr 19, 2016 4:39 PM By Uwe Bald

Improving and operating an online store can seem daunting for merchants already tasked with managing other facets of their business, such as manufacturing, wholesaling and new product development. But with ecommerce business on the rise, it is important for merchants to focus on their online channel as a strategic sales channel.

Why the New Facebook Messenger Bot will Lead a Customer Experience Revolution  Apr 15, 2016 9:59 AM By Tim Parry

Mark Zuckerberg launched Facebook Messenger’s chatbot revolution Monday at the Facebook F8 conference with the launch of bots for the Messenger Platform, and ecommerce merchants and platforms have already hopped on board. 1-800-FLOWERS.COM and Staples announced this week that they will use Facebook Messenger as a customer support tool, LivePerson, and Aspect Software said they will offer Facebook Messenger integration, and Shopify became the first ecommerce platform to offer integration with the new platform.






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