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In a first in the athletic footwear and apparel space, Foot Locker has started a trial of same-day/next-day delivery at five stores in California, with plans to roll it out at its 1,300 locations across the U.S. and Canada
In essence, a positive user experience in the era of tablets and smartphones requires the same core components that have always factored into the formula for customer satisfaction. Here are three steps to perfecting the ecommerce user experience.
Office and school supply ecommerce retailer Chalkfly saw a 33% increase in its average order value when it launched a re-designed fully responsive website. At the same time, Chalkfly leveraged SLI System’s search technology.
To prepare for the modern customer journey, ecommerce retailers need to localize the website, customer communications and the mobile experience.
Jayson Humphrey, strategic partnership manager for ChannelAdvisor, offers key insights on how to create a winning strategy for online marketplaces.
With the drumbeat of bad news about online credit card breaches continuing, retailers can use tokenization to protect against consumer data theft.
The key to implementing a successful omnichannel strategy is to prioritize your tactics based on your business goals and to walk before you run.
As retailers continue to battle Amazon’s quick and cheap approach, omnichannel strategy is becoming an increasingly important weapon in their arsenal.
There are ways to phase in an implementation, simplify the learning curve, and accelerate the ROI. Many technology solutions today are built in a modular fashion, which makes it possible to add incremental functionality while mitigating the risks that can come with technology upgrades and modifications.
Retailers who release new applications and updates too fast with defects and gremlins could easily lead to disgruntled customers and damage to a company’s reputation. When speed and agility are critical, a rigorous quality assurance testing process will go a long way toward keeping you in the race and ahead of the competition.