TechnologyMar 26, 2014 6:13 AM By MCM Staff
Fabness is using ShopSocially to convert its website visitors into genuine Facebook fans. Here’s why they are converting at a rate of 33.28%, resulting in positive social media ROI.
TechnologyMar 19, 2014 11:46 AM By Daniela Forte
Invitation only online merchant Rue La La re-engaged its inactive customers, increased conversions and built a strategic cross-channel data capabilities when it began working with Bright Tag, a tag management system company.
TechnologyMar 17, 2014 4:42 PM By Daniela Forte
Fresh Pair is in the process of replacing its static, one-size-fits-all navigation with an adaptive navigation solution by Compare Metrics.
TechnologyMar 09, 2014 4:40 PM By Robert DuRoss
In today’s hyper-connected environment, producing slow-loading or unavailable content is equal to providing no digital content at all. While the challenge to produce always-on, high-performing content is daunting, the truth is, it can be done. In fact, it starts with some relatively easy first steps.
TechnologyMar 09, 2014 11:07 AM By Tim Parry
Personalization was one of the underlying themes of eTail West – and it seemed whatever track of sessions you attended, there was talk about how retailers are personalizing the ecommerce experience for their customers. Here are three examples that stood out.
TechnologyMar 05, 2014 3:16 PM By MCM Staff
Overstock.com announced that it has sold over $1 million in product to Bitcoin users since the online shopping site started accepting the cryptocurrency on Jan 9. According to Overstock.com, of the over 4,300 Bitcoin customers that made purchases with the site since January, almost 60% are new customers.
TechnologyFeb 23, 2014 10:51 AM By Tim Parry
IR Focus: Web Design + Mobile Commerce 2014 was held earlier this month in Orlando. Here are 7 takeawys from IR Focus sessions that you can use as you enhance and update your marketing campaigns and ecommerce sites.
TechnologyFeb 07, 2014 7:52 PM By Andrew Hodes
Retail marketers have been busy examining the results of their holiday initiatives to reflect on what worked, what didn’t and what can be improved. From a technology perspective, here are three of the most poignant lessons that can provide valuable guidance for retail marketers in the coming year.
TechnologyFeb 04, 2014 2:34 PM By MCM Staff
One Kings Lane announced it hired ecommerce veteran Arun Rajan as the new Chief Technology Officer. Rajan comes to One Kings Lane from Zappos, where he spent more than four years as chief technology officer.
TechnologyJan 29, 2014 6:53 AM By Bernard Luthi
Over the last decade emerging technology has increasingly encroached on the traditional retail journey. Here are three of the consumer technology trends that caused a stir at this year’s show and how they might impact the retail sector in the year ahead.
by Pau Sabria
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