Do you know your customers? Keeping your customers may be as challenging as gaining one. But you can drive revenue by using past purchasing history to create targeted relevant messages. Timing is essential when it comes to providing the right information. Tapping into invaluable order data is the first step, according to a blog post by Bronto.com. From there, how do you determine content and messaging?
By the end of 2012, approximately 20% of all ecommerce sessions originated from mobile devices — smartphones and tablets. Projections say that level of consumer activity will increase steadily over the next three to five years. Fifty percent of online purchases could be mobile based by 2014, and become the primary conduit for consumer ecommerce by […]
Fraud management tools have several benefits, according to a whitepaper by FirstData. For example, fraud management tools allow merchants to quickly adjust their scoring and resolution parameters in order to optimize results for their ever-changing business needs; they reduce staff time spent on manual order reviews; they can allow a company to stay up to […]
The increase is due to several factors, including the impact of lost and/or stolen merchandise on the company’s bottom line and post-fraud costs from customer attrition.
The Federal Reserve Board’s March 2013 Consumers and Mobile Financial Services report, found that consumers would prefer to use their smartphones for showrooming above anything else.
Mobile, social, globalization, cloud and legacy order management systems all have a common goal: delighting the customer and earning their trust, according to a blog post by Louis Columbus on www.enterprisingirregulars.com.
Alexa.com recently tested the load times of the top 2,000 trafficked ecommerce sites comparing year-over-year data on website performance.
There are two design approaches marketers should consider when designing their mobile inbox, according to an article from ExactTarget.com.
Tom Maryniarczyk, associate vice president of ecommerce analytics and promotions, at Sears Canada, shares his ideas on successful online merchandising and personalizing the online shopping experience.
Smartphone and tablet users should be a major focus in your ecommerce strategy moving forward. Here are six key takeaways on developing a mobile and tablet strategy.