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Technology ARCHIVE

The Cost of a Subpar Email Campaign  Jun 14, 2013 11:30 AM By Erin Lynch

When it comes to reaching the anytime consumer, email seems to be the best bet for marketers. But how many of those emails are actually making a memorable impact on your shopper?

NRF Projects Father’s Day Spending Increase  Jun 12, 2013 1:35 PM By Daniela Forte

Father’s Day is just around the corner and consumers are planning to spend a little more on dad this year, according to a press release by the National Retail Federation. In a spending survey conducted by BIGInsight, the average person will spend $119.84 on Father’s Day gifts this year.

Mastering Fcommerce in an Ecommerce World  Jun 12, 2013 11:36 AM By Erin Lynch

One of the hardest things to master when it comes to Facebook for retailers is successfully establishing an ecommerce presence on Facebook. Retailers have tried it throughout the globe but very few have seen standout results.

4 Most Important Things to Watch for in Fraud Prevention  Jun 12, 2013 11:22 AM By Tabitha Stang

How can ecommerce businesses fight the dynamic nature of fraud and reduce losses associated with fraudulent purchases? While certainly not exhaustive, here are four important things to watch for in your ecommerce fraud prevention.

How to React to 5 Changing Online Consumer Behaviors  Jun 12, 2013 10:40 AM By Sheridan Orr

Today’s busy consumer, caught in a whirlwind of information, has little patience for such a convoluted purchase path. Instead, they want their search to yield exactly the information they need.

7 Tech Tips for Highly Accessible Sites  Jun 12, 2013 7:08 AM By Gian Genovesi

There are 7 key aspects to any accessibility initiative which an organization should abide by in order to develop a user, screen reader and web-crawler friendly site.

Training for the New Contact Center  Jun 11, 2013 3:27 PM By Erin Lynch

Gone are the days when the contact center meant having a customer call a 1-800 number or send an email if they have a product question or concern. Nowadays, the shape of the contact center is one that meets the needs of the 24-7 consumer and in order to do that successfully it all comes down to training.

The Contact Center of the Future  Jun 11, 2013 11:09 AM By Erin Lynch

Smartphones, tablets, and social media sites such as Facebook and Twitter not only have transformed the way consumers shop but they have also changed the face of the contact center. It’s no longer a world of customer representatives but now a world of universal agents.

Making the Most of Social Media Engagement  Jun 10, 2013 1:50 PM By Erin Lynch

When it comes to successfully creating a social media presence for your brand, consumer interaction is key. Unfortunately, as this infographic from Reach Local points out, not every fan or follower engages the same exact way. Check out the seven most popular social media fans and the best ways to engage with them.

Preparing for Social Media Mishaps  Jun 10, 2013 12:10 PM By Erin Lynch

No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media team but in order to save face, it comes down to how you handle it.






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