Gamification has moved beyond the realm of being a clever idea as it rapidly evolves into a key marketing and advertising tool for retailers and brands.
Meeting the needs of the “me” generation, the new normal of retailing according to JLL Retail.
Merchants must strike a balance between relevance and invasiveness when it comes to pinpointing products and offers based on location.
Are you thinking about making changes to your ecommerce site but not sure if right before the holiday rush is a good idea? Those preparations won’t require much of you, they won’t disrupt your marketing and IT operations, and the benefits can be huge.
Like it or not, when a visitor heads to your site they are most likely there to browse, which is why it’s important for retailers to give shoppers what they want, the quickest way possible.
IBM (NYSE: IBM) announced today a major three-year agreement with L’Oreal USA for expert procurement services using an advanced cloud analytics solution that will transform the way L’Oreal USA buys from its network of North American suppliers. The new services will enable the company to bring beauty products to consumers more quickly and efficiently.
ROAM, an Ingenico company and mobile commerce platform provider, and iPayment, Inc., today announced a new program in which iPayment will use ROAM’s mobile commerce platform to deliver a suite of mobile point of sale (mPOS) solutions to its merchants throughout the United States. ROAM will provide iPayment merchants with a complete end-to-end solution, including the […]
Wal-Mart is attempting to take the ecommerce market share from its competitor Amazon by building a global technology platform.
Nearly half of the mobile users that visit ecommerce sites on their phones are smartphone users, according to SLI Systems. Which means that your site and, and more importantly, your search functions need to be mobile and tablet ready.
While retailers are obsessing over how to avoid cart abandonment, they might want to start looking at their home and product pages first in order to decrease early abandoners